By Paula Rizzo, author of Listful Living: A List-Making Journey to a Less Stressed You(September 2019)
A few short weeks ago, my newest book, Listful Living: A List-Making Journey to a Less Stressed You, was published! I’m super excited.
Many of my clients are authors as well and I always give them the same advice when I’m media training or working on media strategy with them.
So I’m practicing what I preach!
Here’s what I’ve been doing to get my book out there before it hit bookshelves:
Get Traditional Media Mentions: When it comes to publishing a book, I always tell my clients to get media attention well before the book comes out. If you’re lucky you could be like my friend Ilise Benun who got one media mention that brought her ten years worth of business! Check out my video interview with her here.
I spent close to two decades as a television producer and the authors who got coverage were the ones that I already knew. That’s because they were already experts in my eyes and it was easy to say yes to someone who has already proven to be a good source for you. You want to be friendly with editors and producers well before you have a book to sell. It’s much easier to get their attention when they know and trust you already.
As I always say media begets more media, so putting your name out there will create a ripple effect and hopefully bring new potential readers and media to your door. For more on what television producers specifically looking for check out my post on it here.
Here’s a recent interview I did with PsychCentral.com where I was interviewed about how to brainstorm better and be more creative. I took an example from my recent trip to Greece. Creativity is not a topic I typically would speak on but it worked and I got a mention for my book in there along with my quote.
So that’s a lesson – don’t be tied to only talk about your topic. If you can confidently lend expertise in other areas do it – you’ll still get a mention for your book so it’s a win win!
Also remember to never stop doing media. That’s a big mistake a lot of authors make. They only do media when they’re promoting. Make it part of your overall strategy. If you’re serious about this I can help – apply for a media strategy session here.
Produce Video Content: I may sound like a broken record with how often I encourage everyone to do video but that’s only because it works!
When you’re seen on video the viewer gets to know you and like you. It’s a special connection that you can’t get through written word only. This is something you should be doing regularly. But for sure leading up to a big launch you should double your efforts.
There are so many topics that an author can create videos about. You wrote a whole book – pull from that! Remember to teach what you know and it will be much easier.
If you want to learn how to create compelling video – take my free webinar “Produce Like a Pro” here.
Plus, take your potential readers behind-the-scenes of your big launch. Let them see what you’re up to and they’ll get excited as well. For example, here are a few recent videos I’ve done as I prepare for Listful Living’s launch.
Get Booked on Podcasts – Podcasts are so hot right now. You might be hearing that “everyone has a podcast” these days. They’re actually so popular that recording studios are the new must-have for boutique hotels. It’s true!
So what better place to start getting your name out there? Podcasts tend to have a unique and niche audience so you can really target those who you think would be interested in what you offer. And you can even reach new audiences too.
Also – podcasts are a good place to work out your material because they are usually between 20 minutes and one hour. So your answers don’t have to be as tight and concise as with television.
Plus, here’s something you might not know, people who listen to podcasts buy books. Yep it’s true.
Everyone thinks getting on the Today Show or another TV show means your book will fly off the shelves.
It’s simply not true.
Podcasts are the ticket.
In fact, I was just at a conference and a media expert said her client was on The Today Show and sold only 111 books from that appearance. But when she was on a podcast the numbers soared.
Here are some of the recent podcasts I’ve been on to talk about my book – even before it is published!
Profitology Podcast with Kelly O’Neil – Crack the Media Code with Paula Rizzo. Even though this is about media I still got to mention my book.
Good Life Coach with Michele Lamourex – How to Get Booked on TV and in Print. Same with this podcast and the host was so intrigued with my other expertise in productivity and list making that she wanted to record a second show just on that topic.
Good Life Coach with Michele Lamourex – How to Use Lists for a Happier Less Stressed.
Get Published with Paul Brodie – How to Use Traditional Media Effectively. This one combines my journey as an author with strategies to get media attention.
available now and
My book is available everywhere books are sold; if you’re the least bit interested I’d love if you grabbed a copy now:
Barnes & Noble: http://bit.ly/ListfulLivingBN
BONUS FREEBIE: Your message deserves the media’s attention. So how do you get out there in a bigger way? I’ve got you covered. CLICK HERE to grab my free “Checklist to Become a Go-To Media Expert.”
As a best-selling author and Emmy-award winning television producer for nearly 20 years, I’ve produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. I served as senior health producer for Fox News Channel in New York City for over a decade. Today, I work with experts, authors, and entrepreneurs on how to position themselves for media (traditional as well as blogs and podcasts), build their lists, and engage customers and fans for their brands, books and businesses.
I’m also the co-creator of Lights Camera Expert – an online course geared towards helping entrepreneurs, authors and experts get media attention.
I created the productivity site ListProducer.com and am the best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 12 languages and has been featured on many media outlets including Fox News, Fox Business, Prevention, Business Insider, Entrepreneur, Brides and made it on Oprah.com’s list of “Self Help Books That Actually Help.”
My latest book: Listful Living: A List-Making Journey to a Less Stressed You was published in the Fall of 2019.
I’m a regular speaker, and presented the keynote address for New York Women in Communications, and have presented at MA Conference for Women, Public Relations Society of America (PRSA), National Association of Professional Organizers (NAPO), American Society of Association Executives, and others.