Substack for Authors with Jim Fuhs and Alexandra Hidalgo
Thursday, August 13 at 12 pm PDT
A FREE Virtual Event
Unable to attend? No worries. Register anyway and receive the replay!
Substack is a great option for authors seeking to build their platform, connect with readers, and share their expertise … even before they get a book deal. More than a newsletter, it is a publishing platform that allows writers to develop relationships, cultivate community, and increase visibility, making them more appealing to agents and publishers.
Join the Women’s National Book Association San Francisco Chapter on Thursday, August 13 at 12:00 p.m. PT for a Lunch & Learn exploring how authors can leverage Substack to support their writing, publishing, and marketing goals. Discover strategies for creating engaging content, growing your readership, and making Substack an integral part of your author platform.
Featured speakers Jim Fuhs and Alexandra Hidalgo each bring a unique perspective to Substack. Through Jim’s Writing and Video Journey, Jim shares practical insights on content creation, video, livestreaming, and authentic community building. Alexandra’s Love in Many Genres blends personal storytelling with cultural commentary, demonstrating how authors can create meaningful conversations that keep readers coming back. Together, they’ll share practical ideas and real-world experiences to help you make the most of the platform.
The discussion will be facilitated by WNBA-SF Networking Ambassador Debra Eckerling, The Book Proposal Expert, author of 52 Secrets for Goal-Setting and Goal-Getting and Your Goal Guide, and publisher of the Book Proposals Simplified Substack.
Bring your lunch and your questions for an engaging conversation about using Substack to amplify your voice, strengthen your author platform, and create lasting connections with readers.
About the Speakers and Moderator

Jim Fuhs is a Marine Corps veteran turned digital marketing strategist. He’s the President and COO of Fuhsion Marketing and brings over 20 years of military leadership into the fast-moving world of content creation, livestreaming, and strategy. Jim co-hosts the award-winning ‘Dealcasters Live’ on Amazon, and he’s known for combining military precision with marketing innovation to help brands grow smarter. From the battlefield to the broadcast booth — Jim’s got a playbook for building authentic communities. Follow Jim’s Writing and Video Journey on Substack.
Alexandra Hidalgo left Venezuela for the US at 16, and she’s an endowed associate professor and Crow Chair of English at the University of Pittsburgh. Her writing and documentaries have been featured in The Hollywood Reporter, IndieWire, NPR, The Criterion Collection, and Women and Hollywood. She writes about relationships across time and distance on her Love in Many Genres Substack and analyzes big-hearted books, movies, and TV shows on her Love Them Tender YouTube channel.
Debra Eckerling is a goal strategist, author, and book proposal expert who helps writers, entrepreneurs, and consultants transform their ideas into sellable books. The founder of The DEB Method for goal-setting simplified, Debra specializes in guiding clients from concept to proposal with clarity, confidence, and direction. Debra is the author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and 52 Secrets for Goal-Setting and Goal-Getting, and hosts GoalChat, The Book Proposal Podcast, and Book Proposals Simplified on Substack. She is also a regular contributor to and speaker for WritersDigest.com. Learn more at TheBookProposalExpert.com aTo register, please fill out the form below:
August 13 - Substack for Authors with Jim Fuhs and Alexandra Hidalgo
August 13 @ 12pm PDT — A FREE WNBASF Virtual Event
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Comp-a-palooza Lunch N Learn with Brenda Knight and Debra Eckerling

Megan Mary is an international bestselling author, host of Women’s Dream Enlightenment Podcast, founder of Inner Realms Publishing, and Literary Ladies, a free book marketing community for women authors. Her metaphysical trilogy, Witches of Maple Hollow, blends the genres of mystery, fantasy and speculative fiction: Book 1: 

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Kandas Rodarte is a veteran podcast host and digital content strategist who has been producing the Gratitude Geek podcast since 2014. With over 300 episodes published, she specializes in helping Gen X women solopreneurs build sustainable businesses through strategic podcast guesting, content repurposing, and authentic visibility strategies. As the creator of the Gratitude Geek Lab community and founder of the Creator Collab Mixer, Kandas facilitates practical, experiment-driven guidance for women navigating business growth. She also co-hosts the Sci-Fi Book Pod and brings hands-on experience with podcast production workflows, SEO optimization, and community building to every conversation about podcasting. KandasRodarte.com.

Jodie Anders is a multi-hyphenate artist whose work spans the mediums of acting, writing, videography, editing, and graphic design. As a Jewish bisexual creator who struggled with acceptance as a teen, Jodie focuses on connections across divides, celebrating diversity and promoting youth empowerment. She currently serves as the Publicity and Communications Director for the youth nonprofit CAIORG, where she’s spent over two decades mentoring and guiding teens in confidence and leadership. She also produced “Let’s Talk about Leadership, Service and Sisterhood,” a podcast by and for teens, and is the co-author of Queer Cheer: Activities, Advice, and Affirmations for LGBTQ+ Teens.
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