Wednesday, March 18, 2020 – 6:00pm
New Format:
Book Passage Social Media Panel is on Zoom!
Zoom Sign up Here.
Book Passage, SF Ferry Building, presents a powerful panel discussion of one of the most popular subjects generally introverted authors want to know about. WNBA-SF’s own Elise Marie Collins joins members of the Author’s Guild to clear up many of the myths and truths about social media for writers.
Presented with the Authors Guild and the Women’s National Book Association
Authors often hear that they should spend time on Facebook, Twitter, LinkedIn, and a half dozen other platforms building an audience for their writing. Handled adroitly, social media can prove to be a powerful tool. This panel discussion will cover specific examples of entranced audiences, signed deals, and careers launched from writers who have made social media work for them.
Panelists
Laird Harrison
A genre nonconforming writer, Laird Harrison has published journalism and poetry, fiction and essays for magazines, literary journals, newspapers, book publishers, and websites, and worked in radio and video as well. He teaches at the the Writers Grotto.
Nayomi Munaweera
Nayomi Munaweera’s book Island of a Thousand Mirrors won the 2013 Commonwealth Book Prize for the Asian Region. She found her agent and first publisher on Facebook.
Lyzette Wanzer
Lyzette Wanzer is a San Francisco writer, editor, and creative writing workshop instructor. Her work reflects the peri-racial, social, and economic experiences of African-Americans and others. She’s a true believer in LinkedIn, and has taught many workshops on that topic.
Elise Marie Collins
Elise Marie Collins has consulted with small businesses, authors, and alumni associations on social media marketing and believes that a social media plan should be intuitive, fun, and seamless. Helping students and clients form healthy lifestyle patterns is Elise Collins’ passion and life purpose. She has taught yoga for the past 20 years and is the author of several books on healthy living, including her latest, Super Ager: You Can Look Younger, Have More Energy, a Better Memory, and Live a Long and Healthy Life. Elise enjoys sharing yoga wisdom and current scientific research.
Nilofer Merchant
Nilofer Merchant, a tech executive of 25 years is now an author of 3 non-fiction books reshaping work to create more value by valuing each of us. Named one of the top 50 management thinkers of our time by Thinkers50, and top 10 HR thinkers by HR Magazine, Nilofer has given a TED talk that has been cited 300 million times.
Building a platform is now standard for all authors and writers. But what does this mean? Platform these days must include all forms of social media. Writers frequently and fearfully ask: Do you have to have a following to write a book? Yes and no! It NEVER hurts to develop your social media chops! The short answer: In general, social media cultivation helps you get traction, unless you’re lucky enough to have a book idea that catches on like wildfire.
Social media is like kindling for that fire. You put your ideas and see which ones light up! Social media is a great way to spread your ideas, bring fans on board, and spark conversations.


Sheryl J. Bize-Boutte is an Oakland multidisciplinary writer whose works artfully succeed in getting across deeper meanings about life and the politics of race and economics without breaking out of the narrative, with Oakland often serving as the backdrop for her touching and often hilarious works. Her first book, A Dollar Five-Stories From A Baby Boomer’s Ongoing Journey (2014) has been described as “ rich in vivid imagery”, and “incredible.” Her second book, All That and More’s Wedding (2016), a collection of fictional mystery/crime short stories, is praised as “imaginative with colorful and likeable characters that draw you in to each story and leave you wanting more.” Her latest book, Running for the 2:10 (2017), a follow-on to A Dollar Five, delves deeper into her coming of age in Oakland and the embedded issues of race and skin color with one reviewer calling it “… a great contribution to literature.” Her fictional story, “Uncle Martin” was published by Medusa’s Laugh Press Summer 2019. She currently has a novel in progress titled “Betrayal on the Bayou,” slated for publication in early 2020. She is also a contributor to award winning author Kate Farrell’s upcoming book “Story Power,” an anthology on how writers build and create their stories.
Brenda Knight began her career at HarperCollins, working with luminaries Marianne Williamson, Mark Nepo, Melody Beattie, Huston Smith and Paolo Coelho. Knight served for 8 years as publisher of Cleis Press & Viva Edition, winner of the IndieFab’s Publisher of the Year Award in 2014. Knight is the author of Wild Women and Books, The Grateful Table, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Knight is Associate Publisher at Mango Publishing and acquires for all genres in fiction and nonfiction as well as children and photography books. She also serves as President of the Women’s’ National Book Association, San Francisco Chapter and is an instructor at the annual San Francisco Writers Conference.
My website is hosted by WIX and I have to be honest…if asked, I would happily do a promotional spot for WIX’s stellar customer service. Beyond great customer service, they have a marketing tool that allows users to create beautiful quote graphics that can be posted on all social media platforms. The picture is an example of one of my favorites that was made through my website.


NS: Taking Aim at the President has been optioned for a major motion picture. How did that come about and what has that process meant for you?





SJBB: The two things my work experience did for my writing career were 1) to provide a nice retirement with freedom to write and 2) to let me know that I could write in many different forms. In those ways the career off-ramp was totally worth it. Although I wrote a bit now and then throughout my government career, my work-related writing was often lauded and I became the “writer” in the office. I once wrote a section of congressional testimony for a cabinet level secretary that was delivered to the House without one word being changed. That sealed it for me. I knew what I would be doing in my retirement!


WNBA-the National Organization 
