Path to Publishing Panel: Does Social Media Really Sell Books?

Wednesday, March 18, 2020  – 6:00pm
1 Ferry Building
San Francisco, CA 94111

Book Passage, SF Ferry Building, presents a powerful panel discussion of one of the most popular subjects generally introverted authors want to know about. WNBA-SF’s own Elise Marie Collins joins members of the Author’s Guild to clear up many of the myths and truths about social media for writers.

Presented with the Authors Guild and the Women’s National Book Association

Authors often hear that they should spend time on Facebook, Twitter, LinkedIn, and a half dozen other platforms building an audience for their writing. Handled adroitly, social media can prove to be a powerful tool. This panel discussion will cover specific examples of entranced audiences, signed deals, and careers launched from writers who have made social media work for them.

Panelists

Laird Harrison
A genre nonconforming writer, Laird Harrison has published journalism and poetry, fiction and essays for magazines, literary journals, newspapers, book publishers, and websites, and worked in radio and video as well. He teaches at the the Writers Grotto.

Nayomi Munaweera
Nayomi Munaweera’s book Island of a Thousand Mirrors won the 2013 Commonwealth Book Prize for the Asian Region. She found her agent and first publisher on Facebook.

Lyzette Wanzer
Lyzette Wanzer is a San Francisco writer, editor, and creative writing workshop instructor. Her work reflects the peri-racial, social, and economic experiences of African-Americans and others. She’s a true believer in LinkedIn, and has taught many workshops on that topic.

Elise Marie Collins
Elise Marie Collins has consulted with small businesses, authors, and alumni associations on social media marketing and believes that a social media plan should be intuitive, fun, and seamless. Helping students and clients form healthy lifestyle patterns is Elise Collins’ passion and life purpose. She has taught yoga for the past 20 years and is the author of several books on healthy living, including her latest, Super Ager: You Can Look Younger, Have More Energy, a Better Memory, and Live a Long and Healthy Life. Elise enjoys sharing yoga wisdom and current scientific research.

Nilofer Merchant
Nilofer Merchant, a tech executive of 25 years is now an author of 3 non-fiction books reshaping work to create more value by valuing each of us. Named one of the top 50 management thinkers of our time by Thinkers50, and top 10 HR thinkers by HR Magazine, Nilofer has given a TED talk that has been cited 300 million times.

Building a platform is now standard for all authors and writers. But what does this mean? Platform these days must include all forms of social media. Writers frequently and fearfully ask: Do you have to have a following to write a book? Yes and no! It NEVER hurts to develop your social media chops! The short answer: In general, social media cultivation helps you get traction, unless you’re lucky enough to have a book idea that catches on like wildfire.

Social media is like kindling for that fire. You put your ideas and see which ones light up! Social media is a great way to spread your ideas, bring fans on board, and spark conversations. 

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