How to Write a Winning Book Proposal- A Lunch ‘N Learn with Debra Eckerling
A FREE Virtual Event
Thursday, May 16, 2024
Noon – 1:00 pm / PDT
On the heels of Pitch-O-Rama, WNBA-San Francisco is offering a series of Lunch N Learns, designed to help with your book publishing journey.
Did you know that most non-fiction books are sold with a book proposal?
Join goal strategist Debra Eckerling, author of Your Goal Guide, on May 16 at 12pm PT, for a Lunch ‘N Learn on How to Write a Winning Book Proposal.
Whether you plan to e-publish/self-publish, go hybrid or traditional, a book proposal keeps you organized and focused, while setting you up for success. The creator of the D*E*B METHOD® for goal-setting simplified, Debra will share how to craft the perfect roadmap to reach your non-fiction book-writing goals.
During this session, you will discover what a book proposal is and why it’s important, along with the different elements. This includes the overview, book specs, author platform, detailed outline, audience, and comprehensive titles.
Crafting a winning book proposal requires planning, research, and passion. When you understand the key components, you’ll be better equipped to write a book proposal that not only stands out, but sells.
This workshop is interactive, so there will be opportunities to meet your writing peers, ask questions, and gain solutions and support.
Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals and creator of the D*E*B METHOD® for Goal-Setting Simplified. Debra helps busy professionals get their book ideas out of their head and onto the page … with less stress. She also helps them craft book proposals that keep them organized, focused, and positioned for success.
A goals strategist, consultant, and workshop leader, Debra also offers personal and professional planning, event strategy, and team-building for executives, entrepreneurs, consultants, and companies. Debra, who is networking ambassador for WNBA – San Francisco, has spoken on stages for TEDx, Innovation Women, SCORE LA, and more. She is the founder of the Write On Online community, as well as host of the GoalChat live show/podcast and Taste Buds with Deb.
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Sheila Smith-McCoy is an award-winning poet, fiction writer, and filmmaker. Her full-length poetry collection, The Bones Beneath is a haunting new work from Black Lawrence Press. In addition to her poetry and fiction, Smith McKoy has authored and edited numerous scholarly works. Her books include the seminal text in understanding white race riots, When Whites Riot: Writing Race and Violence in American and South African Cultures. She is co-editor of Recovering the African Feminine Divine in Literature, the Arts, and Performing Arts: Yemonja Awakening (2020), and editor of The Elizabeth Keckley Reader: Writing Self, Writing Nation (2016) and The Elizabeth Keckley Reader: Artistry, Culture and Commerce (2017). Smith McKoy has also written, produced, directed or served as executive producer for four documentary films.
Geri Spieler



Lindsey Smith 


Laurie McLean spent 20 years as the CEO of a publicity and marketing agency and 8 years as an agent and senior agent at Larsen Pomada Literary Agents in San Francisco. Following a stint as the CEO of a successful Silicon Valley public relations agency bearing her name, Laurie switched gears to immerse herself in writing. She earned a bachelor’s degree in Journalism from the State University of New York and a master’s degree at Syracuse University’s prestigious Newhouse School of Journalism.
Andy Ross opened his literary agency in January 2008. Before that, he was the owner for 30 years of the legendary Cody’s Books in Berkeley. The agency represents books in a wide range of subjects including narrative non-fiction, science, journalism, history, religion, children’s books, young adult, middle grade, literary and commercial fiction, and cooking. However, he is eager to represent projects in most genres as long as the subject or its treatment is smart, original, and will appeal to a wide readership. In non-fiction, he looks for writing with a strong voice and robust narrative arc by authors with the authority to write about their subject. For literary, commercial, and children’s fiction, he has only one requirement– simple, but ineffable–that the writing reveals the terrain of that vast and unexplored country, the human heart.
Born in Port-au-Prince, M.J. Fievre, B.S. Ed, is a longtime educator whose publishingcareer began as a teenager in her native Haiti. At nineteen years old, she signed her first book contract with Hachette-Deschamps for the publication of a YA book titled La Statuette Maléfique. Since then, M.J. has released nine YA books in French that are widely read in Europe and the French Antilles, and she is the author of the award-winning Badass Black Girl book series for tweens and teens (in English). As the ReadCaribbean program coordinator for the prestigious Miami Book Fair, M.J. directs and produces the children’s cultural show Taptap Krik? Krak! In addition, M.J. serves as the managing editor of DragonFruit, which publishes high-quality children’s books, which connect with readers by paving the way to lifelong learning.
Leland Cheuk is a MacDowell and Hawthornden Castle Fellow and award-winning author of three books of fiction, most recently the novel NO GOOD VERY BAD ASIAN (2019). Cheuk’s work has been covered in Buzzfeed, The Paris Review, VICE, San Francisco Chronicle, and has appeared or is forthcoming in publications such as NPR, The Washington Post, San Francisco Chronicle, Salon, among other outlets.
Georgia Hughes is the editorial director at 
Mary E Knippel is an intuitive writing mentor, international speaker, best-selling author, and journalist for over 35 years. She helps women bring their transformational stories to life in the international bestselling Amazon collaboration book series “Written In Her Own Words-Wise Woman Wisdom”. Mary guides her clients through every aspect of the writing journey, from identifying their story to crafting and editing it into their chapter to bringing their stories to the world. She believes everyone has a unique story to tell and encourages daily journaling.
Dawn Frederick is the owner of Red Sofa Literary, established in 2008. After earningher B.S. in Human Ecology and M.S. in Library and Information Sciences, she moved to the Twin Cities, to work for a publisher after many years working in indie and chain bookstores. She previously worked at Sebastian Literary Agency and co-founded the MN Publishing Tweet Up (a community social monthly meetup). She has been on the Board of Directors for Loft Literary and was once President of the Twin Cities Community Advisory Council for MPR. Wearing both the hat of librarian and agent, she brings an extensive knowledge and appreciation of the publishing and writing processes.
Lindsey Smith (Speilburg Literary Agency) represents non-fiction projects. In addition to being a literary agent, she owns a bookstore in her hometown, runs her own publishing press, and is the author of several books and gift products. Having worked in every facet of the publishing industry—from author to publisher, to PR strategist to publicist, she knows the book industry inside and out.
Kat Georges is a poet, playwright, editor, publisher, and graphic designer. She is co-director and an acquisitions editor for Three Rooms Press, an independent publisher inspired by diversity, dada, punk, and passion. Her most recent book is the poetry collection Awe and Other Words Like Wow, and she is co-editor of MAINTENANT, the annual journal of Contemporary Dada Writing and Art. She lives in New York City. Kat is currently looking for LGBTQ+ fiction and young adult fiction that deal directly with current anti-queer attitudes, mysteries that center on bold and daring diverse main characters, and riveting women of history who need to have more attention given to them. Kat welcomes voices that have something different to say, that inspire readers, and that shows the power of innovative, compelling writing. To see the latest Three Rooms Press releases, visit 



Natalie Obando is a graduate from California State University, Long Beach with a BA in journalism emphasizing public relations and a minor concentration in creative writing. For nearly two decades, she’s worked in the world of books as a book publicist. Natalie is the founder of Do Good Public Relations Group and the grassroots organization, Women of Color Writers Podcast and Programming. She is the current national president of the 105-year-old non-profit, the Women’s National Book Association (WNBA), overseeing all eleven chapters across the nation. As the first Latina president of the national organization, her goal has been promoting diversity in publishing via strategic grassroots efforts. Her dedication to promoting diversity, equity, inclusion, and belonging in the book world led her to found and chair Authentic Voices—a four-month long program that immerses people from marginalized communities in a master class of writing, editing, marketing, and publishing.
Peter Carlaftes is a publisher, poet, playwright, author, and actor. The most recent of his seven published books is the poetry collection, Life in the Past Lane. He is co-director and acquisitions editor for Three Rooms Press, with a strong interest in memoirs, literary fiction, mystery, and fantasy by diverse authors.
Michael Larsen co-founded Larsen-Pomada Literary Agents in 1972. For over four decades, the agency sold hundreds of books to more than 100 publishers and imprints. The agency has stopped accepting new writers, but Mike loves helping all writers. He gives talks about writing and publishing and does author coaching.






Kate Farrell, author, storyteller, and educator founded the Word Weaving Storytelling Project and published numerous educational materials on storytelling. She has contributed to and edited award-winning anthologies of personal narrative. Her award-winning new book is a timely, how-to guide on the art of storytelling for adults, Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories. She offers workshops on storytelling and the heroine’s journey for libraries and writing groups 


