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Path to Publishing Panel: Does Social Media Really Sell Books?

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Wednesday, March 18, 2020  – 6:00pm
New Format:
Book Passage Social Media Panel is on Zoom!

Zoom Sign up Here.

Book Passage, SF Ferry Building, presents a powerful panel discussion of one of the most popular subjects generally introverted authors want to know about. WNBA-SF’s own Elise Marie Collins joins members of the Author’s Guild to clear up many of the myths and truths about social media for writers.

Presented with the Authors Guild and the Women’s National Book Association

Authors often hear that they should spend time on Facebook, Twitter, LinkedIn, and a half dozen other platforms building an audience for their writing. Handled adroitly, social media can prove to be a powerful tool. This panel discussion will cover specific examples of entranced audiences, signed deals, and careers launched from writers who have made social media work for them.

Panelists

Laird Harrison
A genre nonconforming writer, Laird Harrison has published journalism and poetry, fiction and essays for magazines, literary journals, newspapers, book publishers, and websites, and worked in radio and video as well. He teaches at the the Writers Grotto.

Nayomi Munaweera
Nayomi Munaweera’s book Island of a Thousand Mirrors won the 2013 Commonwealth Book Prize for the Asian Region. She found her agent and first publisher on Facebook.

Lyzette Wanzer
Lyzette Wanzer is a San Francisco writer, editor, and creative writing workshop instructor. Her work reflects the peri-racial, social, and economic experiences of African-Americans and others. She’s a true believer in LinkedIn, and has taught many workshops on that topic.

Elise Marie Collins
Elise Marie Collins has consulted with small businesses, authors, and alumni associations on social media marketing and believes that a social media plan should be intuitive, fun, and seamless. Helping students and clients form healthy lifestyle patterns is Elise Collins’ passion and life purpose. She has taught yoga for the past 20 years and is the author of several books on healthy living, including her latest, Super Ager: You Can Look Younger, Have More Energy, a Better Memory, and Live a Long and Healthy Life. Elise enjoys sharing yoga wisdom and current scientific research.

Nilofer Merchant
Nilofer Merchant, a tech executive of 25 years is now an author of 3 non-fiction books reshaping work to create more value by valuing each of us. Named one of the top 50 management thinkers of our time by Thinkers50, and top 10 HR thinkers by HR Magazine, Nilofer has given a TED talk that has been cited 300 million times.

Building a platform is now standard for all authors and writers. But what does this mean? Platform these days must include all forms of social media. Writers frequently and fearfully ask: Do you have to have a following to write a book? Yes and no! It NEVER hurts to develop your social media chops! The short answer: In general, social media cultivation helps you get traction, unless you’re lucky enough to have a book idea that catches on like wildfire.

Social media is like kindling for that fire. You put your ideas and see which ones light up! Social media is a great way to spread your ideas, bring fans on board, and spark conversations. 

Novel Approaches to Outlining and Marketing Fiction: Another Reason to attend SFWC 2020!

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Come join two of our WNBA-SF Chapter board members in a great presentation blending their expertise and experience.

Brenda Knight, Publisher, Author and Sheryl J. Bize-Boutte, Author present “Novel Approaches to Outlining and Marketing Fiction

This is where the “bookends” of writing meet. Hear unique insights from a prolific and popular writer on the outlining and writing of fiction along with insider secrets from a veteran of Harper Collins marketing and sales that you can use for marketing your book. Get tips on how to create the “who”, “what” and “what ifs” in outlining “must read” fiction, along with strategies for success with social media, publicity, blogging, and more, all designed to draw positive attention to your work. Get information on how to sign up for the Women’s National Book Association-San Francisco Chapter’s March 21, 2020, “Pitch-O-Rama Plus” to learn more about the “4 Ps” that lead to publication.

Sheryl J. Bize-Boutte is an Oakland multidisciplinary writer whose works artfully succeed in getting across deeper meanings about life and the politics of race and economics without breaking out of the narrative, with Oakland often serving as the backdrop for her touching and often hilarious works. Her first book, A Dollar Five-Stories From A Baby Boomer’s Ongoing Journey (2014) has been described as “ rich in vivid imagery”, and “incredible.” Her second book, All That and More’s Wedding (2016), a collection of fictional mystery/crime short stories, is praised as “imaginative with colorful and likeable characters that draw you in to each story and leave you wanting more.” Her latest book, Running for the 2:10 (2017), a follow-on to A Dollar Five, delves deeper into her coming of age in Oakland and the embedded issues of race and skin color with one reviewer calling it “… a great contribution to literature.” Her fictional story, “Uncle Martin” was published by Medusa’s Laugh Press Summer 2019. She currently has a novel in progress titled “Betrayal on the Bayou,” slated for publication in early 2020. She is also a contributor to award winning author Kate Farrell’s upcoming book “Story Power,” an anthology on how writers build and create their stories.

Brenda KnightBrenda Knight began her career at HarperCollins, working with luminaries Marianne Williamson, Mark Nepo, Melody Beattie, Huston Smith and Paolo Coelho. Knight served for 8 years as publisher of Cleis Press & Viva Edition, winner of the IndieFab’s Publisher of the Year Award in 2014. Knight is the author of Wild Women and Books, The Grateful Table, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Knight is Associate Publisher at Mango Publishing and acquires for all genres in fiction and nonfiction as well as children and photography books. She also serves as President of the Women’s’ National Book Association, San Francisco Chapter and is an instructor at the annual San Francisco Writers Conference.

 

Options to Make Your Book Marketing More Effective

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By Bridgitte Jackson-Buckley, author of The Gift of Crisis​ 

If there is one thing I’ve found out about book marketing it’s this: everyone is not your customer.

As a reader, this makes sense. You don’t want to read every book that’s out there yet, when you publish your own books, why does that knowledge suddenly become irrelevant?

You suddenly want everyone in the world to read your book. It doesn’t matter if it’s the silver-haired grandmother in Texas, the roughneck in Alaska, or the mouthy teenager next door — you simply now insist your book appeals to every demographic on the planet and no one can convince you otherwise.

So, you share your book links everywhere and sit back and wait for the sales to roll in. 

And then…

Crickets.

According to Worldometer as of this writing, over 40 thousand books have been published and we’re only a few days into the New Year! 

Within this publishing phenomena, how can one book stand out and/or connect with the right readers? 

Well, you make your book marketing more effective.

Here are a few options you may not have considered.

 

  • Take the time to determine your ideal reader

 

What is your reader most likely to carry in their backpack, handbag, or briefcase? Is your ideal reader a teen girl, a business person, or a blue-collar worker? Once you’ve determined who your ideal reader is, the next step is to find out where your people hang out online. 

Here are some place to look:

  • Hubspot: If you don’t know a lot about demographics or marketing, this is a great place to start. Their services are a tad pricey, but the blog is free.
  • Pew Research Center is a nonpartisan fact tank that provides tons of great info about our world. You can use it to find out where your demographic/ideal reader spends time on social media. Enter the search terms you’re looking for about demographics and it’s likely in there. 
  1. Goodreads quotes
    This seems like such a simple and obvious suggestion, but believe it or not I recently got this straight. I’ve had a Goodreads profile for some time now. Even though I often search online for quotes and inevitably Goodreads shows up in the search, it never occurred to me list quotes from my book on my profile! You never know when your work may appear as others search for quotes. On the author profile there is also an “ask me questions” feature, which is a good way to connect with readers. Additionally, Goodreads is a great place to connect with genre readers – for free! 
  2. Quote graphics
    quote "the time to be with your heart is precisely the time when it feels most difficult, most out of reach and the last option"My website is hosted by WIX and I have to be honest…if asked, I would happily do a promotional spot for WIX’s stellar customer service. Beyond great customer service, they have a marketing tool that allows users to create beautiful quote graphics that can be posted on all social media platforms. The picture is an example of one of my favorites that was made through my website.
    Canva is also an excellent source for creating graphics. However, you will have to research the correct sizing for the graphic you create. Depending on which site you want to share it to, if the dimensions are off the site you post the image on will cut off the edges or stretch the image, distorting it and sometimes making it blurry. It’s helpful to name the pictures as you save them as “A World without Butterflies — Insta” or “A World without Butterflies — FB cover” etc. so you’ll know which graphic can be used for which site based on the dimensions.
  3. Podcast interviews
    Shortly after my book was released I received several interview requests. Considering this was the first time I had ever done anything like this, I was quite nervous. It was interesting to see how differently each interview was conducted and how the information came across. I had to get used to watching AND listening to myself on video and in audio interviews. Consider podcast interviews great practice for book signings, speaking engagements, interacting with the public and representing yourself as a writer. One of the best interviews I have ever done to promote my book was on The Soul Directed Life podcast with Janet Conner. Overall it was a spirited exchange between two people with a genuine interest in my book’s subject matter.
  4. Quora
    I’ll admit, Quora didn’t appeal to me for a long time. However, it’s another great way to find your audience. If you’ve written “How to Start a Podcast without Looking Silly,” go onto Quora and find people asking questions about how to start a podcast and provide a creative and honest answer, while also linking your article in the answer.
  5. YouTube readings
    Recording readings or making quick videos on the topics you write about is a good way to draw readers to your site and your writing. You can create a 10 minute video discussing your book and reading a few key paragraphs and share on your (newly created) YouTube channel (the one with 3 followers). You can also post the video link to your author pages on Goodreads, Amazon, and your website.
  6. Use smaller sites like Mirakee and Flipboard
    Mirakee is a great place. It’s a visual site with a younger following. Flipboard allows you to post articles like a collection of online magazines that people can follow.
  7. Contact your local newspaper
    You never know! I emailed one of my local newspapers to get information on how to get my book featured beyond a paid advertisement. The editor responded, “If you can make it relevant to the community, we’ll run a feature.” Done!
  8. Create author share groups
    Creating a small group of 3–5 people who agree to do a share rotation of work. If there are three of you, each person can share their “promo-of-the-day” link or two to the group, and as you make your promotional rounds you share yours, then theirs, and they do the same for you. Set an agreed number of sites to share to and number of shares so you each benefit from the sharing collaboration.
  9. ManyStories for Medium
    ManyStories is part of the Penname platform. Penname is a platform of integrated websites dedicated to content distribution and discovery; a place where writers grow their audience and readers discover stories. ManyStories links to the original article link and selects stories to share on the front page of the site each day and will notify you if your work is selected to distribute. If you’re already a writer on Medium, it’s great because it allows writers to find new readers who are not part of the Medium  platform and allows writers to find a pool of writers, with a disproportionately high number of active Medium writers, as well.
  10. Business cards/face-to-face interactions
    Yes. Good old-fashioned business cards. The business card I use now is version number 5! It took several different versions before I finally created a business I am absolutely proud of. When I hand my business card to someone, I am so grateful that my presentation is strong and well-prepared to represent myself as a writer. When I am out and about and a natural conversation strikes up with someone, I’ll give the person my business card and invite them to read my writing. The title of my book is listed on the back of my business card and they can search my name and find my writing on various platforms. Considering we live in an infinite universe full of infinite possibilities, you never know what can happen as a result of these brief encounters!
  11. Focus and learn
    You can’t be everywhere, all the time. It’s inefficient and exhausting. A good approach is to narrow down tactics, or start slowly, and see what works. Toss what doesn’t. The definition of efficacy is the power to produce an effect. The more you learn what works for you, the better prepared you are for the next book launch. And the next.
  12. Do what you can, then let it go and live your life.
    As a writer, there comes a point when you simply have to let go. The book is written, you’ve poured your heart into it and then you have to let it do what it’s meant to do…not always at your direction or on your preferred timetable. A relationship with a book is very similar to the relationship a parent (or caregiver) has with a child. Eventually the child will grow up and have a life of its own. Until then, you do everything within your power, means and resources to provide a good start, a good foundation and then…all you can do is let go. You let go and trust your very best efforts will contribute a life – an existence – that will thrive and touch people in ways you could not have imagined. 

I’d love to hear your feedback. Share what works for you and what doesn’t below in comments!

Bridgitte Jackson Buckley is a freelance writer, author and ghostwriter whose focus includes spirituality, transformational documentaries, and in-depth interviews. She is a former contributor to General Religion on the National circuit of Examiner.com as the National Spirituality Examiner. She’s interviewed many New Thought luminaries including Eckhart Tolle, Iyanla Vanzant, Deepak Chopra, and Elizabeth Gilbert. As a freelance writer, she has written online articles for Examiner, Tiny Buddha, Recreate Your Life Story, Thrive Global, Medium, Gaia and Patheos’ Spirituality Itself. She is a fluent Spanish speaker and has traveled extensively throughout Central America including Belize, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Additional travels also include Hong Kong, Malaysia and (her favorite adventure) Thailand. She currently resides in Los Angeles with her husband, three children and Miniature Schnauzer.

Launch a Successful 2020 at SF Writers Conference!

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February 13 – 16, 2020
Intercontinental Hyatt Regency Embarcadero
5 Embarcadero Center, San Francisco, CA 94111

Join us and help us promote WNBA-SF at the San Francisco Writers Conference!

This will be the 17th Celebration of Craft, Commerce, and Community for all writers. Attendees will join with 100+ presenters and fellow writers from across the country and around the world at this year’s event. The SFWC events are consistently rated among the friendliest, top writer’s conferences anywhere.

Presenters this year will include bestselling authors, literary agents, editors, and publishers from major publishing houses. There will be experts on self-publishing, book promotion, platform building, social media, and author websites. SFWC has one of the largest faculties of any writer’s conference.

The four-day event is packed with 100+ sessions for writers–from the craft of writing to the business of publishing. There is copious networking with the very people who can advance your writing career, an opening gala, three keynote speakers, lots of social interaction with other writers, and evening Open Mic readings and pitch sessions. There will be exhibitors with services and tools for writers, including WNBA-SF Chapter, who will also present sessions.

If you are working on your book, getting ready to publish it, or looking for ways to promote an already published book, this is the event you need to attend. TO REGISTER for the 2020 San Francisco Writers Conference, CLICK HERE!

The San Francisco Writers Conference kicks off Thursday evening with separate Master Classes, taught by the conference headliners, our own Brooke Warner and Jonathan Maberry, among others. The Master Classes continue Sunday evening on an array of topics, open to all. Register HERE for Master Classes.  

Be sure to check out the Screen Writing Summit and the Poetry Summit, also with separate registrations. And don’t miss the FREE, Open to the Public events, like the Writers Coffeehouse Friday evening with Jonathan Maberry and the Children’s Event Friday morning with Armand Baltazar.

The conference runs–pretty much non-stop–through late afternoon on Sunday. If you can stay longer, there is a no-host dinner where you can keep the networking going with SFWC presenters, staff, and volunteers. That’s the entire Presidents’ Day weekend..and then some!

We are proud that so many of our WNBA members will be presenters and volunteers at this conference including: Brooke Warner as a Keynoter, Brenda Knight, Joan Gelfand, Nina Amir, Linda Lee, Mary E. Knippel, Martha Conway, Kate Farrell, Barbara Santos, Helen Sedwick, and more!

 

Five Reasons to Review a Book and a Brief How-To

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By Nita Sweeney, author of Depression Hates a Moving Target

I’m embarrassed to admit how little I appreciated the importance of book reviews until my own book, Depression Hates a Moving Target, was published. Before that, I posted the occasional review on Goodreads and didn’t even know that some publisher sites (including Mango) accept reviews. I rarely left a review on Amazon.

How times change. Now I am ever-so-slightly obsessed with (I’m always obsessed with something) checking all those sites for reviews of my book. And I’ve gone so far as to spend your precious time telling you about it.

Why Leave a Review?

So just why should a person, especially a busy person with lots of competing interests and precious little time or energy, a person such as you, review the books you read?

  1. To Remember the Book

I’ll go ahead and date myself. I’m old enough that I sometimes forget I’ve read a book, even if it seemed “memorable” at the time. It’s a bit frightening, but also enlightening to scan a review I’ve written. It refreshes my recollection and sometimes makes me want to read the book again.

  1. To Forget the Book

Perhaps it’s part of my mental health challenge, but I don’t think I’m alone here. If I read a deeply moving (or deeply disturbing) book, I get “stuck” in the story. Characters and scenes stroll and scroll through my mind when I should be doing other things. Often I can’t sleep. I toss and turn, trapped by the book. But if I write a review, capturing the essence of what is looping through my mind, it releases me and helps me move on.

  1. To Keep Yourself Honest

Many of us skim when we read. I’m no different. But in order to leave a detailed review, I must read deeply. If I want to review the book, I allow myself to slow down, sink in, and really pay attention. As a result, reading regains a pleasure it once lost.

  1. To Share Your Joy (or Pain)

If I enjoy a book, I want other readers to know. If I detest a book, I want other readers to know. If I didn’t finish a book, I want other readers to know that too. Having said that, I do my best not to pan a book just because it wasn’t what I expected. I’m referring to the 3-star review Marko Kloos received because his novel wasn’t a 36-count package of Jimmy Dean sausages.

  1. To Applaud the Author

I’ve always loved authors. Since my earliest days, people who created books out of thin air were my heroes. But now that I have personally gone through the entire process of not just writing a book and finding a publisher, but also marketing the book, I hold other authors in even higher esteem. I want to shout from the rooftops, “You did a really difficult thing! Great job!”

What Makes a “Good” Review?

As a published author, I appreciate the numbers game. Any positive review is lovely and a review of more than two sentences feels like a gift. But the reviews that stay with me are the ones in which the reader shares something personal about themselves and how the book made them feel. One reviewer said “Nita is inside my head.” Another wrote, “I had to stop at the end of one paragraph and call my mom.” Personal connections like these bring me to tears.

When I write reviews now, I remember how it felt to read reviews of my own book. I search for a place where I connect deeply with the book and share that with the author. This type of review achieves all the things I listed above and writing it feels fabulous since it provides the opportunity to cheer someone else along this twisting, winding, writing path.

[This article originally appeared in Nita’s blog, Bum Glue.]

Nita Sweeney is the author of the memoir, Depression Hates a Moving Target: How Running with My Dog Brought Me Back from the Brink, which was short-listed for the William Faulkner – William Wisdom Creative Writing Competition Award and the Dog Writers Association of America Award. Her articles, essays, and poetry have appeared in magazines, journals, books, and blogs including Buddhist America, Dog World, Dog Fancy, Writer’s Journal, Country Living, Pitkin Review, The Taos News, Spring Street, Pencil Storm, WNBA-SF, It’s Not Your Journey, and in several newspapers and newsletters. She writes the blog, Bum Glue, publishes the monthly e-newsletter, Write Now Columbus, and coaches writers in Natalie Goldberg style “writing practice.” Nita has been featured widely across media outlets about writing, running, meditation, mental health, and pet care. She was nominated for an Ohio Arts Council Governor’s Award and her poem, “Memorial,” won the Dublin Arts Council Poet’s Choice Award. When she’s not writing or coaching, Nita runs and races. She has completed three full marathons, twenty-eight half marathons (in eighteen states), and more than ninety shorter races. Nita lives in central Ohio with her husband and biggest fan, Ed, and their yellow Labrador running partner, Scarlet the #ninetyninepercentgooddog.

The WNBA-SF Has Your Back!

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Join or Renew Membership today for Awesome Benefits!

Agents have told us that writers who belong to organizations like WNBA are more attractive because they demonstrate a commitment to the literary community. 

So if you’re a writer trying to get published, joining WNBA-SF Chapter makes you more attractive to agents!
If you’re not a writer, but a lover of the written word, joining WNBA makes you more interesting because you become part of a community of amazing women who are writers, editors, agents, publishers, booksellers, librarians, publicists, bloggers and more!
As a member of WNBA-SF Chapter, you can meet some of your favorite authors and get to know women who are on the cusp of being published and will soon join that list of your favorites! You’ll have interesting discussions about beautiful writing, share the challenges of finding an agent, learn about the current state of publishing and get tips on how to promote a self-published book, or how to pick the right read for a book club.
Joining WNBA-SF Chapter really does make you more attractive and interesting! 

NOW is the time to join (or renew if you are already a member) so that you can take advantage of these great benefits:

  • Meet publishing professionals face to face at WNBA mixers, readings, writers’ conferences, educational events and at our successful Pitch-O-Rama where many local authors met agents that led to publishing contracts!
  • Promote your book or business: For $30/year a published author or publishing professional member can have two book covers or logos on the WNBA/National home page and link to their business blog and website.
  • If you use @WNBA National, the national organization will often favor or re-tweet your tweets, increasing your following.
  • As WNBA member, you are eligible to submit an article for consideration in the Bookwoman – the national newsletter that goes to all 11 chapters and every member. And you can list your recent news in Member News.
  • Link your blog or website to the SF chapter. Attend as many in person meetings and events as possible to get to know people. Then there’s a good chance that you will make some really great connections.
  • Having WNBA on your resume is a plus, as it has helped many women move their careers forward, and agents like to see that you are part of the local literary community.
  • Discounts on WNBA events and opportunities to participate as a volunteer at the San Francisco Writers’ Conference and San Francisco Writing For Change and showcase your book at local book festivals and bookstores.
  • Ability to promote and sell your book or expertise at specified events.
  • Teach a class or present your book at one of our Mechanics Institute Library San Francisco events in 2020 for fantastic visibility to the public and the large MIL membership!
  • Participate in our or Litquake readings or book fairs.
  • Great way to network!!!!

You can join or renew now by going to this page. There is no application requirement to join. Become a member or renew your membership to enjoy the benefits for the whole year. Jump on your computer and sign up today.

Featured Member Interview – Geri Spieler

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Self-Proclaimed “Political Junkie” Reveals Her Writing Secrets

by Nita Sweeney, author of the running and mental health memoir, Depression Hates a Moving Target: How Running with My Dog Brought Me Back from the Brink. 

The members of the Women’s National Book Association of San Francisco come from a variety of backgrounds and careers. I’m grateful for the opportunity to ask questions of smart, successful authors like Geri Spieler. Every interview provides splendid takeaways. I hope you enjoy the ones I heard in our conversation.

Nita Sweeney (NS): I have to start by asking about the ten chickens and 19 fruit trees . . . in Palo Alto. Surely there’s a story there!

 

Geri Spieler (GS): Ha. There is a story. As for the fruit trees, we live on a double lot on a corner so we have some room. The house came with six fruit trees. It was wonderful to be able to go outside and pick fruit, so I started planting additional trees with different fruit. I kept adding until now, we don’t have any more room.
As for the chickens, my husband can’t tolerate any kind of dander in the house. It’s way beyond allergies. I was raised with all kinds of animals and need them to define myself. Chickens produce amazing fresh, organic eggs, I don’t have to walk them and I can pick them up and cuddle them. They get to know you and respond. We started with three and it’s grown to ten. I take their welfare seriously because they are vulnerable to predators. 

NS: What draws you to the type of writing you do?

GS: I’m strictly nonfiction. Fiction is much too difficult for me. I’m sure it has to do with being a newspaper reporter and total political junkie. My book, Taking Aim at the President: The Remarkable Story of the Woman Who Shot at Gerald Ford, was written in the creative nonfiction genre. It was very difficult for me to write it the way I wanted–like a novel but, entirely nonfiction. I took writing courses to understand things like “scene.” I hired a number of editors along the way.

NS: Your publication credentials are impressive. Please tell us how you got started and what helped you land those projects.

GS: Thanks. My interest in writing started with an awareness of news and politics. My grandmother was a Holocaust survivor in that she realized early on things were going downhill for the Jews in Poland. She left before it got really bad and tried to convince her siblings to come with her to the states. They thought she was over reacting and hence were killed by the Nazis. She taught me early on to pay attention to the government because things can get very bad and you need to be alert. My mother was a political junkie and she taught me the same lessons. 

I realized pretty fast that if an event did not get covered in the press it might as well not have happened at all. I wanted to have that control, so to speak. I was always interested in news and politics. 

Landing projects was sheer chutzpa. I often went after jobs and assignments by pushing my way into a role. I always say that I wanted something so bad I had fire in the belly. It takes that to make a success in any form of writing or job. You have to want something and do whatever it takes to “get it.” I talked my way into many of my news jobs and did whatever I had to do to get published. It’s all about clips.

NS: Taking Aim at the President has been optioned for a major motion picture. How did that come about and what has that process meant for you?

GS: I need to remind people that I didn’t write the screenplay or do anything but research and write the book. It was published by Macmillan in 2009.

My fabulous literary agent, Sharlene Martin, worked very hard to get the attention of the movie and cable industry with no luck. I did a lot of outreach at first but slacked off after a while. I had people approach me to who wanted to make a documentary about Sara Jane Moore, others who said they would make a movie, but nothing ever came of it.

So, when I got the contact from my website from some guy named Andrew Logan, I passed it along to her as usual with no thought that it would not go anywhere. Half an hour after I sent her the note, she called. “Geri, these guys are the real deal.” It took nine months to negotiate the contract, so that gives you an idea of how long it takes to make a major motion picture. 

These are the screen writers for the movie, Chappaquiddick, so, have a track record. They won several awards for their screenplay for that movie. They didn’t even start working on the Taking Aim screenplay for two years. Nothing in the contract says they have to consult with me, but they have involved me in writing the screenplay. They are super nice and very generous with the process. 

The movie is still on track, but I don’t think about it. Who knows how long it will take? I know everything could fall apart at any time. However, it really is a kick to have my book optioned for a movie.  

NS: Do you have a writing quirk we wouldn’t know by reading your biography? If so, do you feel it helps you in some way? 

GS: I have a timer on my desk set for 45 minutes. I can do nothing except my writing task during that time frame. After about 45 minutes I get up or check email for just 5 minutes, then go back to work. Our best attention span is somewhere between 11 and 20 minutes at a time. I also organize a ShutUp & Write one night a week. I get a ton done during that one hour. I always have some kind of assignment that I need to accomplish at the MeetUp. I don’t recognize myself if I’m not writing. That’s why I have a blog, contribute to Medium, and link the piece to LinkedIn, Facebook, and Twitter.

NS: What are you currently reading and why did you choose it? 

GS: Co-incidentally, I’m reading Joan Gelfand’s book, You Can Be a Winning Writer. It’s been on my shelf for many months, staring at me. I need a lot of reinforcement. I need to surround myself with confident and accomplished writers. Her book is helping me a lot. Also, coincidentally it was Joan who encouraged me to join WNBA. 

NS: If you could offer our WNBA-SF members a bit of writing or marketing advice, what would it be?

GS: Never give up and never listen to naysayers. Some people will tell why you won’t get published or why you won’t succeed. Don’t listen to them. Again, I call it the “fire in the belly” syndrome. Believe in yourself. It will happen. 

NS: Do you have any tips as to how you manage what sounds like a full and productive life?

GS: Deadlines. It’s all about deadlines with me. Self-imposed and outside deadlines. Deadlines are what drives my work. I must admit as we don’t have children in the house any longer, it’s a lot easier to control my time. There is always a reason you don’t have time to write today. The old adage that even 15 minutes of writing is true. When I look back, I was working on my book even though I had a full-time job. I was able to have control. Also, I guess I “wanted it” enough to find time. It’s a cliché, but it’s worked for me. Everyone has inside and outside obligations. Each of us has to look at our lives and obligations to see where there are corners one takes.

NS: What is the most interesting writing project you have done to date and why? 

 GS: I’m a full-time freelance writer these days and only to take assignments I like. I love research and also teach Internet Research skills. So far, I have loved writing for Truthdig.com, a news and opinion website, much like ProPublica. Their stories require a lot of research. I’ve a written a number of fascinating assignments. They are great to work with. But I haven’t done anything for the past several months as I’m “heads down” working on my new book.

NS: What’s next for you? Tell us about the new book!

GS: I never thought there would ever be another book. I always said and still do, books take too long to write, and they are very difficult. Taking Aim was brought about by circumstance. There wasn’t going to be a situation where I knew a potential presidential assassin for 27 years. However, as it happens, I am working on a new book, again, due to circumstance. My husband, Rick Kaplowitz, is my co-author. The working title is San Francisco Values: The Real Story. This book began when Bill O’Reilly said, “Al Qaida, you can come and bomb Coit Tower and no one will care.” San Francisco Values became a pejorative. I will counter that with San Francisco Values as American values.

NS: Is there anything else you would like to share with the members?

GS: I think it’s important not to compare yourself to others. I have to be careful not to because I’ll come up feeling “less than.” There are always others who are more successful, better marketers, and seem to have it all figured out. The truth is, I could never write your book and you can’t write mine.  I’ve learned it’s important to surround yourself with other writers. I owe a ton to my branch of the California Writers Club, San Francisco/Peninsula. I learned a lot from them and they were there for me in every way. I’m reaching out now to WNBA—long overdue for me.

NS: Thanks so much, Geri, for the inspiration.

  1. Geri Spieler is a former contributor for the Los Angeles Times, San Francisco Chronicle and has written for Forbes. 

    She was a research director for Gartner, a global technology advising company and edited two technology publications for Philips Publishing in Washington DC.

    Also, she is a past president of the San Francisco Peninsula Branch of the California Writers Club. She also is a member of the Internet Society, the Society of Professional Journalists, Author’s Guild, a reviewer for the New York Journal of Books, a member of the National Book Critics Circle and a regular contributor to Truthdig.com, an investigative reporting website. She is also a Signature Blogger for the Huffington Post and a member of Women’s National Book Association.

    Geri is the author of a creative non-fiction book, Taking Aim at the President: The Remarkable Story of the Woman Who Shot at Gerald Ford, which was published by Macmillan/St. Martin’s Press and has been optioned for a major motion picture by the award-winning screenwriters Andrew Logan and Taylor Allen.

    Currently she lives in Palo Alto with her husband, ten chickens and 19 fruit trees.

    Contact Geri at gspieler@gmail.com

    Facebook https://www.facebook.com/profile.php?id=100009876341086

    Twitter https://twitter.com/home

    LinkedIn https://www.linkedin.com/in/geri-spieler-32675391/

    Blog https://gerispieler.com/blog/

Celebrate the Holidays at the WNBA-SF Mixer

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Sunday, December 29
4:00-6:00 PM
East Bay (address provided upon registration)

Join WNBA-SF members and friends for a WNBA-SF New Year’s Inspiration Celebration.
Our annual holiday celebration will be held in a private home in the East Bay and will feature the usual food, drink, and lively company.

It’s a MIXER, bring a literary friend or two to join the fun. We appreciate our members and would love for you to join us so we can hear about the past year. We’d love to hear about books you have read, books you are writing, books you are publishing, books you are promoting, or libraries you support. We are enthusiastic for anything about the written word. Please join us in celebrating all of our chapter and member’s literary accomplishments of 2019!

Holiday book exchange: Bring your favorite book of 2019 wrapped or unwrapped. We will have a grab bag for all those who want to participate. What books inspired you? What books changed your life, made you think, or helped you to smile in this year?

Holiday Donation: Bring a NEW children’s book to donate to Jamestown Community Center. 

WNBA-SF Chapter Ideas: Join us in thinking about our future work and events as a chapter: What would you like to see more of? What kind of events would you like to attend? Do you want to join or volunteer?

Share your intentions for 2020: A group ritual dedicated to our writing, publishing, and promoting goals and intentions for 2020. Let’s look forward and toast the next year, most likely the best ever for our SF Chapter! We will all thrive in the support of our fellow women writers.
Bring your book club, your BFF, or come solo. Join us for a night of libations, women and books!
Let us know if you’re coming and if you’re bringing guests by filling out this short RSVP form. Carpools and rides arranged upon request.