Goal-Setting Simplified
Feeling a little overwhelmed? Need to refresh those 2021 goals?
Great news! Every day, week, and month, you have the perfect opportunity to make a new start.
Whatever your writing, publishing, promotion, or work-life balance goals, Debra Eckerling has you covered!
To set yourself – and your goals – up for success in 2021, join Debra Eckerling, founder of the D*E*B METHOD® and author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals, for a Lunch N Learn for the Women’s National Book Association – San Francisco Chapter, on May 14, at 12pm PT.
During this workshop, Deb will discuss how to:
- Create an Updated Mission & Motto
- Set, Re-set, and Map Out Your Professional and Personal Goals
- Organize your Work-Space, Home-Space, and Digital Space
- Find Better Work-Life-Writing Balance
- And more
What: How to Restart Your Writing Life
When: May 14 at 12pm PT
Where: Zoom (link provided via email when you register)
About the Book: One of the biggest reasons goals fail is that people often don’t put enough thought into what they really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. Eckerling presents readers with her own tested and proven method: the D*E*B METHOD®, a brainstorming and task-based system, which stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Through a combination of writing exercises and systems, Eckerling provides readers with a process for making and setting goals that is stress-free, easy-to-manage, and even fun.
Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals (Mango Publishing, January 2020), as well as the self-published Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages.
A goal coach, project catalyst, and founder of the D*E*B METHOD®, Debra works with individuals and businesses to set goals and manage their projects through one-on one coaching, workshops, and online support. Note: DEB stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. She is the founder of Write On Online, a live and online community for writers, creatives, and entrepreneurs, as well as host of the #GoalChat Twitter Chat (Sundays at 7pm PT) and the Guided Goals Podcast.
Wednesday, April 7
Brenda Knight, author of Women of the Beat Generation, will read new work and a tribute to “Beat Goddess” ruth weiss. Brenda began her publishing career at HarperCollins. An author of ten books, she won the American Book Award for “Women of the Beat Generation.” In 2015, she was named Indiefab Publisher of the Year. She is Editorial Director at Mango Publishing and is President of WNBA-SF Chapter.
Friday, March 12, 2021
Goal-setting expert 
Marlena Fiol, PhD
The author of three poetry collections, a chapbook of short fiction and 
Michele Crim is the West Coast literary agent for Miller Bowers Griffin Literary Management, a boutique agency based in New York City. They represent authors such as Mark Bittman and Jean-Georges Vongerichten, Cal Peternell and Mads Refslund, co-founder of Noma, and MBG recently signed Moby to do a cookbook for his new award-winning restaurant, Little Pine. They work with chefs, food, and lifestyle writers and also represent fiction and narrative nonfiction writers, worldwide. Among others, Michele now represents Yumiko Sekine, founder of the beloved international brand Fog Linen Work; Allison Arevalo, best-selling cookbook author with a new book, The Pasta Friday Cookbook, released in September of 2019; and Charleen Badman, James Beard nominee and celebrated chef-owner of FnB Restaurant and Bar in Scottsdale. 
A MacDowell and Hawthornden Castle Fellow, Leland Cheuk is an award-winning author of three books of fiction, most recently the novel NO GOOD VERY BAD ASIAN (2019). Cheuk’s work has been covered in Buzzfeed, The Paris Review, VICE, San Francisco Chronicle, and elsewhere, and has appeared or is forthcoming in publications such as NPR, The Washington Post, San Francisco Chronicle, Salon, among other outlets. He is the founder of the indie press 7.13 Books, which publishes debut book-length fiction. 7.13 books
Jennifer Chen Tran is an agent at Bradford Literary, joining in September 2017. She represents both fiction and non-fiction. Originally from New York, Jennifer is a lifelong reader and experienced member of the publishing industry. Prior to joining Bradford Literary, she was an Associate Agent at Fuse Literary and served as Counsel at The New Press. She obtained her Juris Doctor from Northeastern School of Law in Boston, MA, and a Bachelors of Arts in English Literature from Washington University in St. Louis. Jennifer understands the importance of negotiation in securing rights on behalf of her authors. She counsels her clients on how to expand their platforms, improve on craft, and works collaboratively with her clients throughout the editorial and publication process. Her ultimate goal is to work in concert with authors to shape books that will have a positive social impact on the world—books that also inform and entertain.
Suzy Evans is a literary agent, attorney, and author who holds a Ph.D. in history from UC Berkeley. In the adult market, she’s looking for narrative nonfiction, history, science, big idea books on controversial social issues, riveting, elegantly-written memoir (recent favorites include Barbarian Days and When Breath Becomes Air), self-help, parenting (bonus points for humor!) and small quirky books that make her smile and think about the world in new and surprising ways. On the children’s front, she’s seeking MG nonfiction, YA fiction that tackles difficult issues in bold, daring ways, and graphic novels that bring history, literature, and fascinating historical figures (think Socrates! Machiavelli! Hamilton!) to life. She’d also love to find a thriller that has “MOVIE!” written all over it. 
Jan Johnson is Publisher Emeritus at Red Wheel Weiser & Conari Press acquiring select books for each imprint. Before launching Red Wheel/Weiser, Johnson worked at Tuttle Publishing, HarperOne (when it was known as HarperSanFrancisco), Winston/Seabury Press and as an independent book doctor, rewrite editor and editorial consultant for corporate and independent publishers. Johnson has worked on many bestsellers including Codependent No More, Random Act of Kindness, Oprah pick The Book of Awakening and Julia Cameron’s The Artist’s Way.
Born in Port-au-Prince, M.J. Fievre, B.S. Ed, is a longtime educator whose publishing career began as a teenager in her native Haiti. At nineteen years old, she signed her first book contract with Hachette-Deschamps for the publication of a YA book titled La Statuette Maléfique. Since then, M.J. has released nine YA books in French that are widely read in Europe and the French Antilles, and she is the author of the award-winning Badass Black Girl book series for tweens and teens (in English). As the ReadCaribbean program coordinator for the prestigious Miami Book Fair, M.J. directs and produces the children’s cultural show Taptap Krik? Krak! In addition, M.J. serves as the managing editor of DragonFruit, which publishes high quality children’s books, which connect with readers by paving the way to lifelong learning.
Laurie McLean,Partner, 
Yaddyra Peralta is an acquisitions and developmental editor and acquires and edits books for Books & Books Press, FIU Business Press, and the Dragonfruit children’s imprint. Her focus is in the categories of literary fiction, narrative non-fiction, history, children’s and YA, and business, but is open to other genre suggestions, including books with a social justice bent. A poet and essayist, her written work has appeared in Ploughshares,The Miami Herald, The Florida Review and various anthologies and she regularly partners with arts organizations to teach creative writing to writers of all ages. 
Randy Peyser sells non-fiction manuscripts in all genres and speaks nationally about how to get book deals. She also serves on faculty for CEO Space International where she teaches about writing book proposals. She is the author of The Write-a-Book Program; Crappy to Happy as featured in the movie, Eat Pray Love; and The Power of Miracle Thinking. Her clients’ books have been in Oprah and Time Magazines, the Wall Street Journal and USA Today Bestseller Lists, in airport bookstores, Office Max and FedEx/Office stores, and on Hallmark TV. Her work is featured in: Healing the Heart of the World; The Marriage of Sex and Spirit; Secrets of Shameless Self-Promoters; and the national bestsellers, Networking Magic, Guerrilla Publicity, and The Profit of Kindness. 
Andy Ross opened his literary agency in January 2008. Prior to that, he was the owner for 30 years of the legendary Cody’s Books in Berkeley. The agency represents books in a wide range of subjects including narrative non-fiction, science, journalism, history, religion, children’s books, young adult, middle grade, literary and commercial fiction, and cooking. However, he is eager to represent projects in most genres as long as the subject or its treatment is smart, original, and will appeal to a wide readership. In non-fiction, he looks for writing with a strong voice and robust narrative arc by authors with the authority to write about their subject. For literary, commercial, and children’s fiction, he has only one requirement– simple, but ineffable–that the writing reveals the terrain of that vast and unexplored country, the human heart. 
Roger S. Williams, founder of The Roger Williams Agency, a Division of New England Publishing Associates, Inc., has worked in publishing for over thirty years as a bookseller and sales director at Bantam Doubleday Dell, and Simon and Schuster. His background has spanned a broad range of successful positions from many publishing industry perspectives. He has been involved in sales, marketing, merchandising, editorial, and product development. He has run and owned successful bookstores (both corporate and independent), he has sold to traditional and special sales accounts, national retail, wholesale, mass market, and independent channels. Roger handles both fiction and fiction including narrative nonfiction and memoir. 
Anne Marie O’Farrell has been a literary agent for the past 29 years. She has been invested in growing and shaping the careers of the many talented and creative people with whom she has worked. She has accomplished this through her business as a literary agent and in her capacity as co-creator and owner of two other highly successful companies: a theatrical production company and a continuing education school in New York City. In 2008 she partnered with Denise Marcil to form Marcil-O’Farrell Literary, LLC. Anne Marie specializes in the nonfiction areas of human potential, personal growth, health and fitness, business, spirituality, sports, cooking, travel, gift, and quirky books. She is interested in representing books that convey and promote innovative, practical and cutting-edge information that will help people increase their self-understanding, maximize their careers, health and relationships, and expand their creativity and fulfillment. Anne Marie sees the books she represents as a reflection of her personal values and taste. Anne Marie proudly represents the world-renowned, best-selling Seth books including Seth Speaks and The Nature of Personal Reality by Jane Roberts. These books have sold more than eight million copies and have been translated into over fifteen languages. 
Cristina Deptula is a former science and technology reporter and also the publisher of Synchronized Chaos Magazine, which showcases art and writing from around the world. Literary publicity is a way for her to serve others while satisfying her implacable curiosity! Authors, Large and Small helps authors to find their audience where the people already gather and reach them how they already communicate. We develop individualized outreach plans for each author’s project and continue working until we land mutually agreed-on results. As a large, national team we welcome all genres of writing and work with both traditionally published and self-published authors over traditional and social media. 
Kristen Moeller, MS, is an agent at 
LBM: Yes—in particular, why I find it problematic. It may seem like a strange subject, but to me, the issue remains a fascinating convergence of history, ethics, medicine, and sexuality. I wrote my first novel, 
LBM: Lots! The manuscript sat in a drawer, off and on, for over twenty years. I kept taking stabs at it, but somehow, I couldn’t get it right. I would pull it out, instantly see what was wrong with it, fix it, send it out to beta readers, spend weeks or months incorporating their feedback, send it out to agents, get rejected, and put it back in the drawer. This happened so many times that I wrote all my other books in between! So even though 
As a consultant and professor of strategic management, Marlena Fiol, PhD, guided her students and clients in coming to know themselves deeply, visualizing their dreams and identifying and removing the barriers to achieve them. Over half of her 85 published articles and books relate to identity and identity change. Her work has been cited over 20,000 times. 
You polish your writing, imagining your audience. You read it over. Out loud. Does it say exactly what you want it to say? You have a friend read it to you. Impressed, she says, “You should submit this to contests. Put yourself out there. Get some recognition for your work.”