Women's National Book Association, San Francisco Chapter

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You’re Invited! Lunch N Learn with Best-Selling Author Dr. Briles

By Admin

Book Marketing with Dr. Judith Briles

Thursday, September 18 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

When it comes to authors and book marketing, it may be an Apple Pie and Ice Cream experience … or Crème Brulé with a Dill Pickle Topping. Kinda … ugh. Whether marketing is fun or an overwhelming tsunami, there are tips, tricks, and tools that can calm your author resistance and get things moving once again. 

During this WNBA-SF Lunch N Learn, Dr. Judith Briles will open your eyes, ears, and get you moving forward on your book marketing endeavors.

About the Presenter 

Dr. Judith Briles is the award-winning and best-selling author of 48 books earning over 60 book awards and recently awarded the Author Laureate honor. To date, her books have been translated into 17 countries with over 1,000,000 copies sold! Judith’s books, and work, have been featured in over 1,500 radio and TV shows. She is the host of the AuthorU-Your Guide to Book Publishing podcast that has received over 21 million downloads, posts less than three minute “how to publish and market” videos daily on her YouTube channel Dr. Judith Briles-The Book Shepherd and is the founder of the Colorado’s Authors’ Hall of Fame. Today, she will explore the wide, wide world of book marketing that leads to author success … that is, if you do it.

To register, please visit the event page and fill out the form at the bottom of the page!

 

Remember to follow WNBA-SF on Instagram @wnba_sanfrancisco to stay connected and current on our events, interviews, and other activities!

9 Dos & Don’ts of Book Proposal Formatting

By Admin

Award-winning author of Your Goal Guide and WNBA-SF’s very own networking ambassador Debra Eckerling shares tips on formatting your book proposal to maximize success with agents and publishers!

The main thing to remember about a book proposal is you want to give every person who reads it—agent, publisher, editorial board—a reason to say “Yes” and limit the reasons they might find to say “No.” They are looking for a good, salable book, and yours may be what they are seeking.

However, when a proposal has too many errors—aka distractions—the reader may never even consider the content. That is why formatting is so important. You want to present your proposal as professionally as possible, so you make it easy for the decision-maker to move forward.

Your 1st “Do”: Remember the basics…

Read the full article on Writer’s Digest to learn these key “Dos” & “Don’ts” on formatting your book proposal and visit her new Substack for more tips!

Join Us! Free Lunch N Learn Tomorrow & More Soon!

By Admin

Growing an Online Audience with TikTok

Thursday, September 4 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

TikTok is one of the most powerful tools authors have today to build visibility, grow a loyal readership, and connect directly with audiences…but it has its own issues too. Join author Kiri Callaghan and Ana Visneski as they talk about how Kiri built an audience of 390k, and the state of author engagement expectations online.

Whether you’re launching your debut novel or looking to breathe new life into your backlist, you’ll walk away with practical strategies, examples of what works (and what doesn’t), and the confidence to show up authentically on one of the world’s fastest-growing platforms.

Meet the Presenters

Kiri Callaghan

Born from Ink & Stardust, Kiri Callaghan is an author of fantastical fiction, performer and poet. Existing work consists of The Terra Mirum Chronicles (Alys, Changeling), The Seek Anomalie Podcast and a collection of original poems performed live at the Los Angeles Poetry Brothel. When Kiri is not telling stories or pretending to be other people, she is likely exploring the world, dancing under the moon, or crafting something with superglue, paint and sheer audacity.

Her debut into traditional publishing The Hearth Witch’s Guide to Magic and Murder will release in Fall 2025.

 

Ana Visneski

Ana Visneski is a member of the WNBA and the author of F*ck it, Watch This. When not writing, she runs a crisis management firm, Merewif, and teaches crisis communications at the University of Washington.

 

 

 

To register, please visit the event page and fill out the form at the bottom of the page!

 

Join WNBA-SF at the 44th Annual Northern California Book Awards!

Join us for an afternoon celebrating the best of Northern California literature! The Northern California Book Awards is looking for volunteers at the event on Saturday, September 6 and pre-event for the PR tasks listed below. This free public event honors books published in 2024 by local authors and California-based translators. Meet award-winning writers, get books signed, and mingle at the post-event reception!

WHEN:
📅 Saturday, September 6, 2025
🕑 2:00 PM

WHERE:
📍 Koret Auditorium, San Francisco Main Library (Civic Center)

WHY YOU SHOULD COME:
A must-attend for readers, writers, and literary aficionados. Special highlights include:
✨ The Fred Cody Award for Lifetime Achievement
🌍 California Translation Awards in Poetry and Prose
📖 Awards in Fiction, Poetry, Nonfiction, Children’s Literature & more

WHO:
Presented by Poetry Flash, Northern California Book Reviewers, and the San Francisco Public Library, with partners Mechanics’ Institute and WNBA–SF Chapter.

MORE INFO:
📣 Nominees announced in August at poetryflash.org

 

Book Marketing with Dr. Judith Briles

Thursday, September 18 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

When it comes to authors and book marketing, it may be an Apple Pie and Ice Cream experience … or Crème Brulé with a Dill Pickle Topping. Kinda … ugh. Whether marketing is fun or an overwhelming tsunami, there are tips, tricks, and tools that can calm your author resistance and get things moving once again. 

During this WNBA-SF Lunch N Learn, Dr. Judith Briles will open your eyes, ears, and get you moving forward on your book marketing endeavors.

About the Presenter 

Dr. Judith Briles is the award-winning and best-selling author of 48 books earning over 60 book awards and recently awarded the Author Laureate honor. To date, her books have been translated into 17 countries with over 1,000,000 copies sold! Judith’s books, and work, have been featured in over 1,500 radio and TV shows. She is the host of the AuthorU-Your Guide to Book Publishing podcast that has received over 21 million downloads, posts less than three minute “how to publish and market” videos daily on her YouTube channel Dr. Judith Briles-The Book Shepherd and is the founder of the Colorado’s Authors’ Hall of Fame. Today, she will explore the wide, wide world of book marketing that leads to author success … that is, if you do it.

To register, please visit the event page and fill out the form at the bottom of the page!

 

Remember to follow WNBA-SF on Instagram @wnba_sanfrancisco to stay connected and current on our events, interviews, and other activities!

One-Woman Show with Katie Chin!

By Admin

Get ready to be blown away by the talents of Chef Katie Chin on Thursday, September 4th at Biscuits & Blues in SF’s theatre district! Filled with pathos and humor, “Holy Shiitake! A Wok Star is Born” chronicles Katie Chin’s journey as a Chinese American girl growing up in Minneapolis in the 1970s where she was raised by her remarkable seamstress-turned-restaurateur mother. You will be captivated by her unique blend of humor, storytelling, and culinary expertise. Prepare to be entertained as she shares her personal journey of becoming a Wok Star and conquering the culinary world. Join us for an unforgettable hour filled with laughter, inspiration, and mouthwatering tales. Don’t miss out on this one-of-a-kind event that will leave you craving for more! Visit her Facebook and Instagram to learn more!
 

You’re Invited! Share & Tell Tomorrow, Bay Area Book Fair, & Much More!

By Admin

Share & Grow: Writers’ Favorites Mixer

Thursday, August 14 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

It’s time for another Share & Tell… with a twist! Join WNBA-San Francisco for a “Share & Grow” Mixer on August 14th at 12pm PDT.

This month’s networking event is all about the tools, tips, and treasures that help us on our writing journeys. Whether it’s a favorite book on craft, must-have app, writing event, motivating podcast, or a creative ritual that keeps you going, bring a resource to share—and get ready to discover something new.

During this event, everyone will have a few minutes to:

  • Share: Their favorite writing resource
  • Grow: Set a goal, based on a new discovery

You’ll walk away with fresh ideas, new connections, and maybe even a few game-changers. As Debra Eckerling, the WNBA-SF networking ambassador, says: “You can’t reach your goals on your own, you need your people: they are your ambassadors, resources, and cheerleaders.”

Whether you’re a seasoned author or just getting started, everyone has something valuable to contribute. Let’s come together, lift each other up, and grow stronger—one favorite at a time.

It’s a MIXER, so please share this event and bring a literary friend or two to join the virtual fun! There will be a virtual guest book so you can share your contact info – and favorite links – there too.

About the Host

Debra Eckerling is the award-winning author of Your Goal Guide and 52 Secrets for Goal-Setting & Goal-Getting. A goal strategist and the creator of the D*E*B METHOD® for Goal-Setting Simplified, Debra offers personal and professional planning, networking strategy, and book proposal development, for entrepreneurs, consultants, and creatives. The networking ambassador for WNBA – San Francisco, Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more. She is the founder of the Write On Online community, as well as host of the GoalChat and Taste Buds with Deb podcasts. Learn more about Deb on our website.

To register, please visit the event page and fill out the form at the bottom of the page!

 

Join the San Jose Woman’s Club and Women’s National Book Association for our CHILL OUT & READ Ice Cream Social and Summer Book Fair. You’ll be able to mix and mingle with members, local authors and neighbors to find out about our many activities at the club.

Visit the event page for more information and register today for free on Eventbrite!

Remember to follow WNBA-SF on Instagram @wnba_sanfrancisco to stay connected and current on our events, interviews, and other activities!

 

A Substack Fairy Tale Success: Building Your Readership and Platform with Kate Farrell

Thursday, August 21 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

Have you considered publishing your work on Substack? It’s a trendy, literary platform for writers of all stripes: essayists, memoirists, journalists, and novelists. Each passing month, it continues to attract more top thought leaders, like Heather Cox Richardson, Elizabeth Gilbert, Katie Couric, She Writes Press publisher, Brooke Warner, and Rebecca Solnit, to name a few.

Though free to join, it can provide a substantial income via reader subscriptions. Learn how my Substack posts of The Fairy Tale Heroine grew over two years of weekly, focused posts to engage over 2,000 readers. As is true in any publication, the key is well written content, relevant to a niche audience that continues to build. A consistent schedule adds reliability and credibility for you as the author, fulfilling weekly expectations for the readers who can anticipate your posts.

I’ll share effective tips to increase stats that include notes, restacks, use of media, subscribing to other stacks, and recommending those you follow, among others. But the bottom line remains quality of content and relevance. My work on the heroine’s journey is timely and appealing; without an inherent draw that attracts a general readership, Substack does not generate interest or engagement.

BIO
Kate Farrell, storyteller, author, librarian, founded the California Word Weaving Project: Learning through Storytelling; published numerous educational materials on storytelling, and contributed to and edited award-winning anthologies of personal narrative. Farrell’s award-winning recent book is a how-to guide on the art of storytelling, Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories. Kate is the founder of Woven: Telling the Heroine’s Journey based on her work with storytelling as an educator-librarian; she finds profound meaning in the archetypes of feminine fairy tales and shares her process in workshops and on Substack.

To register, please visit the event page and fill out the form at the bottom of the page!

 

Volunteer or Join WNBA-SF at the 44th Annual Northern California Book Awards!

Join us for an afternoon celebrating the best of Northern California literature! The Northern California Book Awards is looking for volunteers at the event on Saturday, September 6 and pre-event for the PR tasks listed below. This free public event honors books published in 2024 by local authors and California-based translators. Meet award-winning writers, get books signed, and mingle at the post-event reception!

WHEN:
📅 Saturday, September 6, 2025
🕑 2:00 PM

WHERE:
📍 Koret Auditorium, San Francisco Main Library (Civic Center)

WHY YOU SHOULD COME:
A must-attend for readers, writers, and literary aficionados. Special highlights include:
✨ The Fred Cody Award for Lifetime Achievement
🌍 California Translation Awards in Poetry and Prose
📖 Awards in Fiction, Poetry, Nonfiction, Children’s Literature & more

WHO:
Presented by Poetry Flash, Northern California Book Reviewers, and the San Francisco Public Library, with partners Mechanics’ Institute and WNBA–SF Chapter.

MORE INFO:
📣 Nominees announced in August at poetryflash.org

PRE-EVENT HELP:

Kim McMillon, PR for NorCal Book Awards needs a few awesome volunteers to help spread the word about the Northern California Book Awards! Here are a few ways you can jump in:

  • Press Outreach: Help send out our updated press release (coming soon from Joyce!) to media lists.

  • Social Media Promotion: If you’re great at sharing events or would like to post about the awards, we have a one-minute video ready for TikTok/Instagram and a Save the Date graphic you can use.

  • Bay Area Media Connections: We’d love to book an interview with Rebecca Solnit on KQED’s Forum (if she’s willing), so if you have connections at Bay Area radio or TV shows—like KPIX’s Book Corner—we’d love your help.

  • Online Event Listings: I need to input info into local media/event sites—happy to do this solo, but if you’d like to help, I can send you links and email contacts.

If you’re interested in any of the above, please contact sanfrancisco@wnba-books.org—the NCBA would be thrilled to have your support!

Join Us in August! Publisher AMA, Book Fair, Lunch N Learns, & More

By Admin

Publisher AMA with Kat Georges

Thursday, August 7 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

As everyone probably knows, you or your agent needs to get your book or proposal into the hands of an interested editor; that’s the first hurdle.

A well-crafted proposal, an agent with good relationships, and choosing the right editors to approach are the first steps.

What most would-be authors don’t know is that the editor has to turn around and sell you to an editorial board. The sales management, more often than not, makes the decisions.

If sales and marketing think they can sell your book, then you’ve got a wonderful chance of getting published.

So how do you sell your book to a publisher?

If it’s your first book, you have no Nielsen Bookscan number to get in the way. That can be a blessing, but you have to prove that you are an “influencer” that can sell your book and provide the publisher’s sales force with the ammo they need to go out to the trade.

Publishing veteran Kat Georges will help you navigate the rapids of book publishing so you can find the perfect home for your books. Bring all your questions about book publishing so you can learn from some of the best in the business!

Meet the Publisher:

Kat Georges is a poet, playwright, editor, publisher, and graphic designer. She is co-director and an acquisitions editor for Three Rooms Press, an independent publisher inspired by diversity, dada, punk, and passion. Her most recent book is the poetry collection Awe and Other Words Like Wow, and she is co-editor of MAINTENANT, the annual journal of Contemporary Dada Writing and Art. She lives in New York City. Kat is currently looking for LGBTQ+ fiction and young adult fiction that deal directly with current anti-queer attitudes, mysteries that center on bold and daring diverse main characters, and riveting women of history who need to have more attention given to them. Kat welcomes voices that have something different to say, that inspire readers, and that shows the power of innovative, compelling writing. To see the latest Three Rooms Press releases, visit threeroomspress.com.

To register, please visit the event page and fill out the form at the bottom of the page!

 

Join the San Jose Woman’s Club and Women’s National Book Association for our CHILL OUT & READ Ice Cream Social and Summer Book Fair. You’ll be able to mix and mingle with members, local authors and neighbors to find out about our many activities at the club.

Register today for free on Eventbrite!

****THIS FAMILY-FRIENDLY EVENT IS FREE AND OPEN TO ALL****

ICE CREAM: Enjoy free ice cream sundaes featuring Marianne’s Ice Cream.

LOCAL AUTHORS: Meet 30 Bay Area authors in person to pick up great Summer reads with everything from Sci-Fi to Cookbooks, Travel Guides to Thrillers for every age group.

HISTORIC TOUR: Take a tour of the San Jose Woman’s Club 1929 Spanish Mission revival clubhouse, a California historic landmark.

MEET & GREET: Find out about the great groups you can join at the club to meet new people with shared interests

UPCOMING EVENTS: Get our event calendar listing all of the great activities we have planned for the upcoming year.

BECOME A MEMBER: Become a San Jose Woman’s Club member and become a part of our history.

 

Remember to follow WNBA-SF on Instagram @wnba_sanfrancisco to stay connected and current on our events, interviews, and other activities!

 

A Substack Fairy Tale Success: Building Your Readership and Platform with Kate Farrell

Thursday, August 21 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

Have you considered publishing your work on Substack? It’s a trendy, literary platform for writers of all stripes: essayists, memoirists, journalists, and novelists. Each passing month, it continues to attract more top thought leaders, like Heather Cox Richardson, Elizabeth Gilbert, Katie Couric, She Writes Press publisher, Brooke Warner, and Rebecca Solnit, to name a few.

Though free to join, it can provide a substantial income via reader subscriptions. Learn how my Substack posts of The Fairy Tale Heroine grew over two years of weekly, focused posts to engage over 2,000 readers. As is true in any publication, the key is well written content, relevant to a niche audience that continues to build. A consistent schedule adds reliability and credibility for you as the author, fulfilling weekly expectations for the readers who can anticipate your posts.

I’ll share effective tips to increase stats that include notes, restacks, use of media, subscribing to other stacks, and recommending those you follow, among others. But the bottom line remains quality of content and relevance. My work on the heroine’s journey is timely and appealing; without an inherent draw that attracts a general readership, Substack does not generate interest or engagement.

BIO
Kate Farrell, storyteller, author, librarian, founded the California Word Weaving Project: Learning through Storytelling; published numerous educational materials on storytelling, and contributed to and edited award-winning anthologies of personal narrative. Farrell’s award-winning recent book is a how-to guide on the art of storytelling, Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories. Kate is the founder of Woven: Telling the Heroine’s Journey based on her work with storytelling as an educator-librarian; she finds profound meaning in the archetypes of feminine fairy tales and shares her process in workshops and on Substack.

To register, please visit the event page and fill out the form at the bottom of the page!

 

Volunteer or Join WNBA-SF at the 44th Annual Northern California Book Awards!

Join us for an afternoon celebrating the best of Northern California literature! The Northern California Book Awards is looking for volunteers at the event on Saturday, September 6 and pre-event for the PR tasks listed below. This free public event honors books published in 2024 by local authors and California-based translators. Meet award-winning writers, get books signed, and mingle at the post-event reception!

WHEN:
📅 Saturday, September 6, 2025
🕑 2:00 PM

WHERE:
📍 Koret Auditorium, San Francisco Main Library (Civic Center)

WHY YOU SHOULD COME:
A must-attend for readers, writers, and literary aficionados. Special highlights include:
✨ The Fred Cody Award for Lifetime Achievement
🌍 California Translation Awards in Poetry and Prose
📖 Awards in Fiction, Poetry, Nonfiction, Children’s Literature & more

WHO:
Presented by Poetry Flash, Northern California Book Reviewers, and the San Francisco Public Library, with partners Mechanics’ Institute and WNBA–SF Chapter.

MORE INFO:
📣 Nominees announced in August at poetryflash.org

PRE-EVENT HELP:

Kim McMillon, PR for NorCal Book Awards needs a few awesome volunteers to help spread the word about the Northern California Book Awards! Here are a few ways you can jump in:

  • Press Outreach: Help send out our updated press release (coming soon from Joyce!) to media lists.

  • Social Media Promotion: If you’re great at sharing events or would like to post about the awards, we have a one-minute video ready for TikTok/Instagram and a Save the Date graphic you can use.

  • Bay Area Media Connections: We’d love to book an interview with Rebecca Solnit on KQED’s Forum (if she’s willing), so if you have connections at Bay Area radio or TV shows—like KPIX’s Book Corner—we’d love your help.

  • Online Event Listings: I need to input info into local media/event sites—happy to do this solo, but if you’d like to help, I can send you links and email contacts.

If you’re interested in any of the above, please contact sanfrancisco@wnba-books.org—the NCBA would be thrilled to have your support!

You’re Invited! Upcoming Summer Events for Writers

By Admin

JULY 2025

TOMORROW! Speaking for Authors Lunch N Learn Fireside Chat

Thursday, July 17 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

Join WNBA-San Francisco for a fun and informative conversation on the importance of public speaking for authors. 

Bobbie Carlton, founder of the Innovation Women speakers platform, will be in conversation with WNBA-SF networking ambassador Debra Eckerling. 

Public speaking is a powerful – and necessary – tool to help authors build their audience and boost book sales. In this lunch n learn, you’ll discover how speaking—whether in a bookstore, on stage, or on a podcast—can help you connect with more readers and make a bigger impact. It doesn’t matter if you write fiction or nonfiction, short or long-form. Speaking helps bring your message, experience, and/or characters to life, and gives people a reason to want more. 

Learn:

  • Why speaking is essential for authors
  • Tips for crafting a compelling author talk
  • How to use speaking to grow your author platform
  • Ways to get out of your head, so you are more likely to get onto the stage 
  • And more!

Whether you are a new or seasoned author, there is a lot to gain from this conversation.

Meet the Speakers:

Bobbie Carlton is the founder of three companies, Carlton PR & Marketing, Innovation Nights, and Innovation Women, an online “visibility bureau,” dedicated to providing women and other underrepresented voices with a chance to be seen as thought leaders and experts. InnovationWomen.com.

 

 

 

 

Debra Eckerling is an award-winning author and podcaster, goal-strategist, and speaker, who helps authors, entrepreneurs, and consultants create the life they want through goals. Debra speaks on the topics of setting personal and professional projects, networking strategy, and book proposal development. She is host of the GoalChat and Taste Buds with Deb podcasts, and author of Your Goal Guide and 52 Secrets for Goal-Setting and Goal-Getting. Note: Bobbie, as well as WNBA-SF president Brenda Knight and events manager Kate Neff, are all featured in Deb’s new book. 52SecretsBook.com

To register, please visit the event page and fill out the form at the bottom of the page!

 
AUGUST 2025
 

Publisher AMA with Kat Georges

Thursday, August 7 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

As everyone probably knows, you or your agent needs to get your book or proposal into the hands of an interested editor; that’s the first hurdle.

A well-crafted proposal, an agent with good relationships, and choosing the right editors to approach are the first steps.

What most would-be authors don’t know is that the editor has to turn around and sell you to an editorial board. The sales management, more often than not, makes the decisions.

If sales and marketing think they can sell your book, then you’ve got a wonderful chance of getting published.

So how do you sell your book to a publisher?

If it’s your first book, you have no Nielsen Bookscan number to get in the way. That can be a blessing, but you have to prove that you are an “influencer” that can sell your book and provide the publisher’s sales force with the ammo they need to go out to the trade.

Publishing veteran Kat Georges will help you navigate the rapids of book publishing so you can find the perfect home for your books. Bring all your questions about book publishing so you can learn from some of the best in the business!

Meet the Publisher:

Kat Georges is a poet, playwright, editor, publisher, and graphic designer. She is co-director and an acquisitions editor for Three Rooms Press, an independent publisher inspired by diversity, dada, punk, and passion. Her most recent book is the poetry collection Awe and Other Words Like Wow, and she is co-editor of MAINTENANT, the annual journal of Contemporary Dada Writing and Art. She lives in New York City. Kat is currently looking for LGBTQ+ fiction and young adult fiction that deal directly with current anti-queer attitudes, mysteries that center on bold and daring diverse main characters, and riveting women of history who need to have more attention given to them. Kat welcomes voices that have something different to say, that inspire readers, and that shows the power of innovative, compelling writing. To see the latest Three Rooms Press releases, visit threeroomspress.com.

To register, please visit the event page and fill out the form at the bottom of the page!

 

A Substack Fairy Tale Success: Building Your Readership and Platform with Kate Farrell

Thursday, August 21 at 12 – 1pm PDT

FREE Virtual Event: REGISTER HERE

Unable to attend? No worries. Register anyway and receive the replay!

Have you considered publishing your work on Substack? It’s a trendy, literary platform for writers of all stripes: essayists, memoirists, journalists, and novelists. Each passing month, it continues to attract more top thought leaders, like Heather Cox Richardson, Elizabeth Gilbert, Katie Couric, She Writes Press publisher, Brooke Warner, and Rebecca Solnit, to name a few.

Though free to join, it can provide a substantial income via reader subscriptions. Learn how my Substack posts of The Fairy Tale Heroine grew over two years of weekly, focused posts to engage over 2,000 readers. As is true in any publication, the key is well written content, relevant to a niche audience that continues to build. A consistent schedule adds reliability and credibility for you as the author, fulfilling weekly expectations for the readers who can anticipate your posts.

I’ll share effective tips to increase stats that include notes, restacks, use of media, subscribing to other stacks, and recommending those you follow, among others. But the bottom line remains quality of content and relevance. My work on the heroine’s journey is timely and appealing; without an inherent draw that attracts a general readership, Substack does not generate interest or engagement.

BIO
Kate Farrell, storyteller, author, librarian, founded the California Word Weaving Project: Learning through Storytelling; published numerous educational materials on storytelling, and contributed to and edited award-winning anthologies of personal narrative. Farrell’s award-winning recent book is a how-to guide on the art of storytelling, Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories. Kate is the founder of Woven: Telling the Heroine’s Journey based on her work with storytelling as an educator-librarian; she finds profound meaning in the archetypes of feminine fairy tales and shares her process in workshops and on Substack.

To register, please visit the event page and fill out the form at the bottom of the page!

 

Amplifying Voices: Why I Serve on the WNBA-SF Board

By Admin

by Anniqua Rana

My journey to the Women’s National Book Association – San Francisco Chapter (WNBA-SF) began in the front seat of my car—laptop propped open, phone tethered, rain streaking the windows. It was during the pandemic, the power was out at home, and Starbucks was too noisy. Still, I wasn’t about to miss Pitch-O-Rama, my first introduction to this dynamic writers’ community.

Despite the storm, I found myself in an online room filled with warmth—writers from across the country encouraging one another, sharing stories, and building something far more profound than a typical networking event. It felt like a place to linger—like Rumi’s Guesthouse, Quintilian’s Memory Palace, or perhaps more aptly, Woolf’s Room of One’s Own.

And somewhere in the courage of that gathering, I was reminded of the defiant verse by Kishwar Naheed, one of Pakistan’s most fearless feminist Urdu poets:

“Yeh hum gunahgaar auratein hain… hum ne bachpan mein khelon se mohabbat ki thi, aur ab qalam se karte hain”—

We are the sinful women… who as children loved our toys, and now we love our pens.

That sense of purpose and belonging has never left me. The WNBA, founded in 1917 by women originally excluded from the male-dominated publishing world, was built on the belief that everyone deserves a seat at the literary table. Those values continue to guide the San Francisco chapter today. But what drew me in wasn’t just the history—it was what I saw happening: active support for BIPOC writers, a commitment to equity, and a space where ideas are nurtured and voices are heard.

The WNBA–San Francisco Chapter was founded in 1968 by the remarkable Effie Lee Morris, a pioneering Black librarian and activist who became the first Coordinator of Children’s Services at the San Francisco Public Library. Her vision established a chapter rooted in diversity, literacy, and community engagement—principles that remain central to our mission.

Becoming a board member wasn’t a difficult leap. Elise Marie Collins (now the National Board President) encouraged me to join. I wasn’t sure what role I would play, but after attending a few meetings, I couldn’t resist joining such an engaged and empowering group.

From Elise Marie Collins, I learned the value of leading with care and intention—she brings a deep sense of compassion to everything she does, whether guiding a yoga class, supporting fellow writers, or creating spaces where community and well-being thrive. From Brenda Knight, I learned the power of combining literary passion with purposeful leadership to uplift diverse voices and create a lasting impact in the publishing world. From Joan Gelfand, I learned that a true literary life is built through generosity, creativity, and a deep commitment to nurturing both words and writers. And from Ellen McBarnette, I learned how to actively build community and reach out to fellow writers with generosity, purpose, and a deep love for the written word.

Each past and present board member has been equally inspiring. Just attending a board meeting fills me with energy and purpose. Now in my third year on the board, I continue to learn how to stay connected to a community devoted to making unheard voices heard—and taken seriously.

As a writer, my work explores identity, culture, and the courage it takes to find one’s voice—threads that echo my journey growing up in Pakistan and living across continents. My novel, Wild Boar in the Cane Field, is rooted in my childhood village, and my nonfiction spans topics from Virginia Woolf and knitting to women athletes in Pakistan and a visit to Harley’s Goat Farm in Pescadero.

I’m currently working on a collection of essays titled Kneading Life, which explores the intersection of cooking and writing through my experiences as a writer and educator, shaped by a childhood between Pakistan and the UK, and my journey as an immigrant in California. The work is inspired by the kitchen philosophies of Mexican nun, poet, and feminist Sor Juana Inés de la Cruz. It is guided by the voices of women writers who have stirred my imagination and shaped my thinking, including Virginia Woolf, Fatima Mernissi, Amy Tan, Kishwar Naheed, and Doris Lessing.

As an educator in the California Community College system, I’ve seen firsthand the transformative power of storytelling, especially for students just beginning to trust that their voices matter. That’s what WNBA-SF offers: a space where storytellers and readers of all backgrounds can grow together.

Today, I continue to be inspired—not only by Pitch-O-Rama, but also by our author mixers, our partnerships with organizations like the San Francisco Writers Conference, and our vibrant readings and workshops. The magic of this chapter lies in its ability to connect people across genres, identities, and generations. It’s not just about writing—it’s about finding a creative home.

If you’re looking for a literary community that values equity, imagination, and connection, I hope you’ll consider joining us. WNBA-SF is always open to new members, and we’re especially excited to welcome those who want to help shape the future of our work as board members.

Reach out—I’d love to discuss how your story might fit into ours.

Lessons from Nita Sweeney

By Admin

by Nita Sweeney and Ellie Bozmarova

Nita Sweeney is a longtime meditator and published author of four books: You Should Be Writing, Depression Hates a Moving Target, Make Every Move A Meditation, and A Daily Dose of Now. Sweeney’s books are infused with her personal experiences of life, depression, running, writing, and mindfulness. 

“It felt like I had struggled and struggled and struggled to be published and be an author for almost 20 years,” Sweeney said. Her first three books were published by Mango Books and acquired by Brenda Knight. 

In a conversation with Nita, who is gregarious, introspective, and talks in stories, she revealed the relationship that sparked her mindfulness-infused writing. It started in the early 90s when she discovered Natalie Goldberg’s book, Writing Down the Bones. At the time, Sweeney was a lawyer with untreated depression. Goldberg is most known for her series of books about writing as Zen practice. 

Goldberg’s writing practice, a timed- writing exercise, helped Sweeney regain her footing in the world. It also led her to meet Goldberg in the desert of Taos, New Mexico. A fateful turn of events fueled by writing practice found Sweeney moving to Taos with her husband and working as Goldberg’s workshop assistant. She worked alongside Goldberg for nine years.

Lessons from Natalie Goldberg (and her teacher, Katagiri Roshi)

  1. Continue under all circumstances. Yes, even after the latest rejection.
  2. Don’t be tossed away. In life and in writing. Go back to the writing, go back to the sitting, the walking or running. Do what you’re going to do. And, if you find success, don’t get tossed away amid the hoopla. 
  3. Make positive effort for the good. Even if it’s just brushing your teeth. Let your intention be to do what is good. 

Nita’s Writing Routine

Each morning Monday through Friday, Sweeney and her husband attend an online zazen session hosted by One River Zen and meditate. 

After, Sweeney goes to one of her rotating workplaces. She’s renting an office now, but also enjoys writing in coffee houses, community rooms, and libraries. 

She turns her phone off. 

She puts the phone in a drawer and locks the drawer.

She puts the key to the phone drawer in a different locking drawer, and then locks both.

This is necessary, she says, because it gives her hoops to jump through to get to the phone. Distractions are dangerous for writers who can open their email and spend two hours of writing time shopping for shoes, as I’m sure none of us can relate to.

She also uses the app, Freedom, which blocks social media and any website the user wishes to block.

She tries not to look at email until the end of the day, but it’s a work in progress, she admits. 

“If I can get to the manuscript first thing in the day, that is the best,” she says. 

She uses writing practice when feeling stuck emotionally or in a project. The simple timed practice provides space for intense emotions to flow through her. It also helps her writing. “Writing practice puts me in the present moment of that time, that scene,” she says. 

Though her routine is steady, Sweeney is a binge-writer. Her ideal writing environment is 6-8 hours in a day in a hotel room. Her schedule varies if she’s writing a book or not. 

When she’s not writing, she loves running with her yellow lab, Scarlet, and spending time with her husband. She wants to get back into running marathons. 

“People think that the teacher can give them something. But the thing they’re wanting, they have to find inside themselves. The teacher is a reflection, an example, a mentor, but ultimately you have to find it in yourself,” Sweeney says.

Nita Sweeney’s Advice for WNBA’s BOOKTALK Audience

“Figure out who you are. There are things that work for someone like Natalie Goldberg that will not work for you. Or me. It’s great to try all the things. But when somebody stands on the stage and says, “Just do this,” they’re saying that because they’ve figured out techniques and tools that work for the way their brain is wired or the particular trauma they have had in their life. Sometimes students think there’s something wrong with them because they can’t “just do it”. Find some kind of a meditation practice where it’s beyond the books, the classes. Move your body. Use the three main tools: writing practice, meditation, and movement.”

Learn more about Nita Sweeney’s work and workshops at nitasweeney.com, sign up for Nita’s newsletter, and learn more about Natalie Goldberg’s writing practice.

Last Notice! This Week: Pitch-O-Rama Prep Workshop

By Admin

Thursday, March 20, 2025
Noon – 1:00 pm / PST Online via Zoom
Pre-Pitch Coaching Session

By popular demand, WNBA-SF will hold a Pre Pitch-O-Rama Coaching AMA [Ask Me Anything].

Registration is free for anyone already signed up for Pitch-O-Rama 2025. If you haven’t, prices are $10 for WNBA-SF members and $25 for non-members, so register today to secure your spot in both events!

We are VERY excited to hold our fifth virtual Pitch-O-Rama which is looking to be a fabulous event with new agents and editors including those from the New York publishing world. And, since it is virtual, we have many new writers joining us, hailing from all over the country and even a couple of international guests. We have received many questions and suggestions which resulted in this Pre Pitch session.

WNBA-SF stalwarts who have run Pitch-O-Rama for many years will tell you what to expect, tips and strategies for inspired pitching, and how to get the most from this mini-writers conference.

Hosted by Madame President and publisher Brenda Knight, this event will feature experts who can answer any question you have, so make your list now! She will share what editors and agents are looking for, and how to position your project so it will garner real interest from acquiring editors and literary agents.

Steeped in Pitch-O-Rama history, Kate Farrell will offer insight into effective pitches and the kind of good advice only an experienced author and pitch event coordinator can provide. 

Another Pitch-O-Rama veteran and WNBA National President, Elise Marie Collins offers techniques on how to overcome nerves and make your best impression.

There’s the book you’ve written and the book a publisher will buy. Are they the same book? In 2024, Randy Peyser secured book deals for 16 people. The mix included: 6 business books, 2 mind-body-spirit books, 2 novels, 2 whistle-blower books, a self-help book, a guide book, a memoir, and a political book. Randy will help you discern if the book you are writing is one that is positioned correctly for a book deal.

Agent Paul Levine will speak to what literary agents need to know from your pitch and what they are looking for. Offering a wide range of services to clients, Levine opened and operates the Paul S. Levine Literary Agency in Los Angeles.

Goal setting expert Debra Eckerling will share tips for networking in the fast-moving, virtual space.

Every year, writers find agents, get publishing deals and get excellent feedback that advances their writing careers. This year, it can be you!

Registration is free for anyone already signed up for 2025 Pitch-O-Rama. If you haven’t, prices are $10 for WNBA-SF members and $25 for non-members.

 

REGISTER HERE!

Thank you for your interest! Registration is closed.

 

Distinguished Panelists

Brenda KnightBrenda Knight, author of Women of the Beat Generation, began her publishing career at HarperCollins working with luminaries including Paolo Coehlo, Marianne Williamson, Mark Nepo, and His Holiness the Dalai Lama. Knight was awarded IndieFab’s Publisher of the Year at the American Library Association in 2014. She is the author of Random Acts of Kindness, Be a Good in the World, and Women of the Beat Generation which won the American Book Award. She is President of WNBA-SF Chapter.

 

 

Elise Marie Collins has consulted with small businesses, authors, and alumni associations on social media marketing and believes that a social media plan should be intuitive, fun, and seamless. Helping students and clients form healthy lifestyle patterns is Elise Collins’ passion and life purpose. She has taught yoga for the past 20 years and is the author of several books on healthy living, including her latest, Super Ager: You Can Look Younger, Have More Energy, a Better Memory, and Live a Long and Healthy Life. Elise enjoys sharing yoga wisdom and current scientific research and is President of WNBA National.

 

Kate Farrell, author, storyteller, and educator founded the Word Weaving Storytelling Project and published numerous educational materials on storytelling. She has contributed to and edited award-winning anthologies of personal narrative. Her award-winning new book is a how-to guide on the art of storytelling for adults, Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories. She offers workshops on storytelling and the heroine’s journey for libraries and writing groups here.

 

Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals and creator of the D*E*B METHOD®, for Goal-Setting Simplified. A goals strategist, corporate consultant, and workshop leader, Debra offers personal and professional planning content development, event strategy, and team-building for executives, entrepreneurs, consultants, and companies. Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more. She is the founder of the Write On Online community, as well as host of the #GoalChatLive show aka The DEB Show and the Taste Buds with Deb podcast.

 

Randy Peyser sells non-fiction manuscripts in all genres and speaks nationally about how to earn book deals. She also serves as faculty for CEO Space International, where she teaches about writing book proposals. She is the author of The Write-a-Book Progra; Crappy to Happy as featured in the move Eat, Pray, Love; and The Power of Miracle Thinking.

Her clients’ books have appeared in Oprah, Time Magazine, the bestseller lists of the Wall Street Journal and USA Today, in airport bookstores, Office Max and FedEx stores, and on Hallmark TV. Her work is featured in: Healing the Heart of the World, The Marriage of Sex and Spirit, Secrets of Shameless Self-Promoters, and the national bestsellers, Networking Magic Guerilla Publicity and The Profit of Kindness.

 

Paul S. Levine “wears two hats:” he is a lawyer (www.paulslevine.com) and a literary agent (www.paulslevinelit.com). Mr. Levine has practiced entertainment law for more than 40 years and established his first solo practice in 1992. Seeing an underserved niche on the West Coast, he decided early on to focus on serving book authors. This naturally evolved into his work as a literary agent. Seeking to expand the range of services he could offer his clients to include the representation of books, Levine opened The Paul S. Levine Literary Agency in 1996, which he has recently expanded. Whether he is considering fiction or non-fiction, Levine will not take on a project unless he feels certain he can sell it. With a preference for politically and socially important works, he represents more than 200 book authors, the vast majority of whom are new, unpublished, or self-published writers. For Levine, the most rewarding moment is holding his client’s published book in his hands at a well-attended book signing and seeing the smile on his client’s face. Enjoying public speaking and teaching, Levine presents extensively at writers’ conferences throughout the country and at entertainment law-related classes and seminars.

 

Remember to take advantage of this unique opportunity to pitch your book idea to agents, publishers, and editors by registering for Pitch-O-Rama 2025!

 

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