Benefit-a-Palooza with WNBA–San Francisco

Thursday, March 19 at 12 pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Brenda Knight is a distinguished publishing professional with more than 25 years of experience, currently serving as Publisher at Books That Save Lives and President of the Women’s National Book Association, San Francisco Chapter. Knight authored Random Acts of Kindness, Badass Affirmations (selling over 500,000 copies), and Women of the Beat Generation, which won an American Book Award. Based in the San Francisco Bay Area, Brenda is dedicated to advancing literacy and equity in publishing. She blogs about simple acts of kindness at LowerHaightHoller.blogspot.com. Visit her work at BooksThatSaveLives.net and connect with Brenda on LinkedIn.

Debra Eckerling is a goal strategist, author, and book proposal expert who helps writers transform their ideas into sellable book proposals. The founder of The DEB Method for goal-setting simplified, Debra specializes in guiding clients from concept to proposal with clarity, confidence, and direction.  Debra is the author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and 52 Secrets for Goal-Setting and Goal-Getting, and hosts The Book Proposal Podcast and Book Proposals Simplified on Substack. She is also a regular contributor to and speaker for WritersDigest.com. Learn more at TheBookProposalExpert.com and connect with Debra on LinkedIn.

How to Write for Change: Learn to Impact Readers, Communities, Organizations, and the World with Your Book

Thursday, March 5 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

The world needs… maybe more than ever… writers producing books that change lives, communities, organizations, governments, and the world. If you aspire to be an “Author of Change,” come learn about the three stages of writing for change and to produce books that inspire and motivate people to take up your cause, support your mission, or join your movement. There’s no need to be an “activist” to write for change. If you feel a calling or have a sense that your purpose is to create ripples of good in the world with a book, this lunch and learn session is for you!

In this presentation, we will explore:

• What types of books inspire change
• The preparation you need to become an Author of Change
• Why author platform is even more important when writing for change
• Craft techniques that move readers to action
• What publishing path best suits books meant to inspire change

About the Speaker

Book Marketing in the Age of Aquarius

Thursday, February 26 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Join Claire E. Jones for a powerful workshop on how to market your brand in an age where our societal engagements are shifting from a top-down, hierarchical focus to a more humanitarian, down-top Aquarian approach. Explore the key concept of marketing, Relationships > Transactions, and learn how the role of author branding is key in order to galvanize your context-aligned audiences through genuine conversations. Let’s unlock the path to success in this new age!

About the Speaker

Go for the Gold Writers Mixer

Thursday, February 12 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

In the spirit of the Winter Olympics, join the Women’s National Book Association – San Francisco Chapter for the Go for the Gold Writers Mixer, a fun and motivating virtual gathering designed to help writers build momentum and cheer each other on. Writing takes discipline, endurance, and heart. While for many writing is a solo journey, having a community behind you makes it a team sport!

Our networking ambassador – and author of books on goals – Debra Eckerling will lead a guided conversation, so participants can reflect on their current writing “events,” share what they’re training for, and identify meaningful goals for the year ahead. Whether you’re aiming to finish a chapter, polish a proposal, or prepare for Pitch-O-Rama, this mixer offers encouragement, clarity, and connection.

Connect with fellow writers, celebrate progress, and define what “going for the gold” looks like for you. Your WNBA-SF community is here to cheer you on.

It’s a mixer, so feel free to share and bring a literary friend or two!

About Debra Eckerling

Writing the Legacy of Your Life: A Love List for Your Loved Ones

Thursday, January 29 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Just in time for Valentine’s Day, we invite you to join two authors in a lunchtime conversation and workshop about leaving a legacy of love.

Grief + Happiness expert Emily Thiroux Threatt and Simply Celebrate founder Sherry Richert Belul host a heartfelt luncheon conversation in which they explore how intentionally naming love and appreciation—through words, memories, and gratitude—can soften grief, bridge emotional distance, and keep us connected to people who matter most to us.

This gentle, friendly, and warm conversation invites participants to reflect on love as an enduring force that continues long after loss, separation, or change.

Following the conversation, Emily and Sherry will guide participants through a simple and meaningful writing practice: creating a short Love List for someone who has passed away or someone who feels far away. Whether you are navigating grief, longing, or simply wishing to express love more fully, this WNBA event offers a compassionate space to honor connection, celebrate what has been shared, and write a legacy of love that lives on — in writing as well as in our hearts.

Author Bios

Emily Thiroux Threatt is a Grief + Happiness expert, speaker, and author who has helped thousands navigate loss with compassion, resilience, and hope. Drawing from both professional expertise and lived experience, she teaches that even in grief, happiness, meaning, and love remain possible.

Sherry Richert Belul is the founder of Simply Celebrate and the author of The Love List of a Lifetime, an end-of-life planner designed to help people leave behind love, clarity, and connection. Through workshops, writing practices, and community rituals, she helps people express what matters most—while they still can.

How to Write a Winning Book Proposal with Debra Eckerling

Thursday, January 15 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Kick off the new year with clarity, confidence, and a powerful plan for your book! Join the Women’s National Book Association – San Francisco Chapter for a Lunch N Learn with Debra Eckerling — The Book Proposal Expert — as she guides you through the essential elements of crafting a compelling, industry-standard nonfiction book proposal. Whether you’re at the spark-of-an-idea stage or polishing your pitch, this session will help you understand what agents and publishers are looking for and how to present yourself and your book in a way that showcases its value and marketability.

This Lunch N Learn is also ideal preparation for Pitch-O-Rama, so your proposal is ready for when you get requests at the event. Debra will walk you through the proposal sections: concept (overview, etc.), context (promotion and marketing), and content (detailed outline and sample chapters) and what it takes to stand out. She will also share tips for how to get it done while juggling everything else in your already busy life!

Bring your lunch, your questions, and a notepad and pen. You’ll leave energized, informed, and ready to take your next step toward getting your book out into the world.

About Debra Eckerling

Holiday Mixer

Thursday, December 18 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Comfort Food, Self-Care & Writing

Thursday, December 4 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Feed your body and your creativity! Join WNBA–San Francisco for a deliciously inspiring Lunch n Learn with Chef Rossi, author of The Raging Skillet and The Punk Rock Queen of the Jews, and Jessie-Sierra Ross, author of Seasons Around the Table and creator of Straight to the Hips, Baby.

In this lively conversation — moderated by networking ambassador Debra Eckerling, The Book Proposal Expert — Chef Rossi and Jessie-Sierra will share how food, storytelling, and self-care intertwine. Discover how cooking and writing both nourish the soul, how comfort food can fuel creativity, and how taking time for yourself can make your stories even richer.

Bring your lunch, your appetite for inspiration, and your favorite notebook!

Come for the conversation, stay for the community, and leave feeling full in every sense of the word. 

About the Speakers
Chef Rossi is the director, owner, and executive chef of “The Raging Skillet,” a cutting-edge catering company known for breaking any and all rules. She penned the memoirs, The Raging Skillet and The Punk Rock Queen of the Jews, and has also written two full-length plays, a number of one-act comedies, and a one-woman stage adaptation of The Punk Rock Queen of the Jews. She hosts the Raging and Eating podcast. TheRagingSkillet.com.

Jessie-Sierra Ross is a food stylist, photographer, and creator of the award-winning blog Straight to the Hips, Baby. Her debut cookbook, Seasons Around the Table, celebrates the beauty of fresh, seasonal cooking and the joy of gathering. Jessie-Sierra’s work has appeared in Better Homes & Gardens, The FeedFeed, and Taste of Home. She brings her warmth, creativity, and culinary passion to every conversation.

The Art of the Book Pitch

Thursday, November 20 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Ready to take your book idea to the next level? Join publisher Brenda Knight (Books that Save Lives) and Debra Eckerling, The Book Proposal Expert, for an engaging Lunch & Learn that demystifies the art — and the heart — of a winning book pitch.

In this practical and inspiring session, Brenda and Deb will walk you through what it takes to grab the attention of agents and publishers, from crafting the perfect hook to presenting yourself as the ideal author for your project. You’ll learn:

1. What is and is Not a Pitch
2. How to Craft an Effective Hook
3. Query Letter 101
4. The Basics of the Book Proposal
5. The Art of Pitching Yourself and Your Platform

This is one of the best possible ways to prepare for the San Francisco Writers Conference and our own Pitch-O-Rama 2026!

This interactive event also introduces Pitch Clinic, a new offering, which in part benefits WNBA-SF, where authors can book 30-minute sessions with Brenda and Deb for real-time, personalized feedback on their pitches.

Whether you’re just developing your book concept or getting ready to query, The Art of the Pitch will get you going in the right direction.

About the Experts

Brenda Knight is a distinguished publishing professional with more than 25 years of experience, currently serving as Publisher at Books That Save Lives and President of the Women’s National Book Association, San Francisco Chapter. Starting at HarperCollins, she worked with luminaries like Paulo Coelho, Deepak Chopra, and His Holiness the Dalai Lama, honing her editorial expertise. In 2015, she was named IndieFab’s Publisher of the Year for her innovative leadership.

Knight authored Random Acts of Kindness, Badass Affirmations (selling over 500,000 copies), and Women of the Beat Generation, which won an American Book Award. As founder of Books That Save Lives, she champions inspirational nonfiction. She teaches at the San Francisco Writers Conference and Writing for Change, mentoring emerging authors. Based in the San Francisco Bay Area, Brenda is dedicated to advancing literacy and equity in publishing. She blogs about simple acts of kindness at LowerHaightHoller.blogspot.com. Visit her work at BooksThatSaveLives.net and connect with Brenda on LinkedIn.

Debra Eckerling is a goal strategist, author, and book proposal expert who helps writers, entrepreneurs, and consultants transform their ideas into sellable books. The founder of The DEB Method for goal-setting simplified, Debra specializes in guiding clients from concept to proposal with clarity, confidence, and direction. With more than two decades of experience leading workshops, coaching thought leaders, and consulting with organizations, Debra has a knack for helping busy professionals develop, organize, and articulate their ideas in a way that resonates.

Debra is the author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and 52 Secrets for Goal-Setting and Goal-Getting, and hosts The Book Proposal Podcast and Book Proposals Simplified on Substack. She is also a regular contributor to and speaker for WritersDigest.com. Learn more at TheBookProposalExpert.com and connect with Debra on LinkedIn.

Learn More

For questions or to reserve your Pitch Clinic spot, email deb@thebookproposalexpert.com.

Befriend Your Writer’s Block: How to Have More Fun During Creative Challenges

Thursday, November 6 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Writing is a creative process, and it’s natural to go through ebbs and flows. Many writers have moments of struggle and stress. But when we find ourselves in episodes where good ideas seem to grind to a halt completely and attempting to get words on the page feels like a Sisyphean task, we may consider it writer’s block. Focusing on being blocked, however, can create more of the same. Let’s sensitively unpack some of the real challenges writer’s face, and lessons we can learn, while exploring ways to bring more fun into the process!

In this presentation we will explore:

• Why writers sometimes feel “blocked.”
• How to be compassionate with yourself during rough spots.
• What you can do to put more fun and joy into writing.
• Ideas to help ignite motivation and productivity.
• Playful tips for more ease and joy in your creative life.
• This is for nonfiction and fiction authors. You don’t have to be experiencing a creative challenge to find some fun tips in this presentation!

About the Presenter
Laurie Sue Brockway is a seasoned writer of thousands of articles, 25 books, and many once-unfinished manuscripts. She developed her unique approach to tapping into creative magic after years of writing panic, fear, and frustration! Her books have been published by Penguin, Random House, Kensington, Sterling, and Llewellyn. Now running her own self-publishing company, she is sharing her wisdom to help other writers. Her books include Writer’s Flow, She Who Scrivens, Meet Enheduanna, Lakshmi Magic, The Goddess Pages and several fiction titles. She is a former editor of an iconic national women’s magazine, and of local newspapers and online publications. She holds degrees in psychology, history, and ministry. Find out more at www.revlauriesue.com.