The Art of the Book Pitch

Thursday, November 20 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Ready to take your book idea to the next level? Join publisher Brenda Knight (Books that Save Lives) and Debra Eckerling, The Book Proposal Expert, for an engaging Lunch & Learn that demystifies the art — and the heart — of a winning book pitch.

In this practical and inspiring session, Brenda and Deb will walk you through what it takes to grab the attention of agents and publishers, from crafting the perfect hook to presenting yourself as the ideal author for your project. You’ll learn:

1. What is and is Not a Pitch
2. How to Craft an Effective Hook
3. Query Letter 101
4. The Basics of the Book Proposal
5. The Art of Pitching Yourself and Your Platform

This is one of the best possible ways to prepare for the San Francisco Writers Conference and our own Pitch-O-Rama 2026!

This interactive event also introduces Pitch Clinic, a new offering, which in part benefits WNBA-SF, where authors can book 30-minute sessions with Brenda and Deb for real-time, personalized feedback on their pitches.

Whether you’re just developing your book concept or getting ready to query, The Art of the Pitch will get you going in the right direction.

About the Experts

Brenda Knight is a distinguished publishing professional with more than 25 years of experience, currently serving as Publisher at Books That Save Lives and President of the Women’s National Book Association, San Francisco Chapter. Starting at HarperCollins, she worked with luminaries like Paulo Coelho, Deepak Chopra, and His Holiness the Dalai Lama, honing her editorial expertise. In 2015, she was named IndieFab’s Publisher of the Year for her innovative leadership.

Knight authored Random Acts of Kindness, Badass Affirmations (selling over 500,000 copies), and Women of the Beat Generation, which won an American Book Award. As founder of Books That Save Lives, she champions inspirational nonfiction. She teaches at the San Francisco Writers Conference and Writing for Change, mentoring emerging authors. Based in the San Francisco Bay Area, Brenda is dedicated to advancing literacy and equity in publishing. She blogs about simple acts of kindness at LowerHaightHoller.blogspot.com. Visit her work at BooksThatSaveLives.net and connect with Brenda on LinkedIn.

Debra Eckerling is a goal strategist, author, and book proposal expert who helps writers, entrepreneurs, and consultants transform their ideas into sellable books. The founder of The DEB Method for goal-setting simplified, Debra specializes in guiding clients from concept to proposal with clarity, confidence, and direction. With more than two decades of experience leading workshops, coaching thought leaders, and consulting with organizations, Debra has a knack for helping busy professionals develop, organize, and articulate their ideas in a way that resonates.

Debra is the author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and 52 Secrets for Goal-Setting and Goal-Getting, and hosts The Book Proposal Podcast and Book Proposals Simplified on Substack. She is also a regular contributor to and speaker for WritersDigest.com. Learn more at TheBookProposalExpert.com and connect with Debra on LinkedIn.

Learn More

For questions or to reserve your Pitch Clinic spot, email deb@thebookproposalexpert.com.

Befriend Your Writer’s Block: How to Have More Fun During Creative Challenges

Thursday, November 6 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Writing is a creative process, and it’s natural to go through ebbs and flows. Many writers have moments of struggle and stress. But when we find ourselves in episodes where good ideas seem to grind to a halt completely and attempting to get words on the page feels like a Sisyphean task, we may consider it writer’s block. Focusing on being blocked, however, can create more of the same. Let’s sensitively unpack some of the real challenges writer’s face, and lessons we can learn, while exploring ways to bring more fun into the process!

In this presentation we will explore:

• Why writers sometimes feel “blocked.”
• How to be compassionate with yourself during rough spots.
• What you can do to put more fun and joy into writing.
• Ideas to help ignite motivation and productivity.
• Playful tips for more ease and joy in your creative life.
• This is for nonfiction and fiction authors. You don’t have to be experiencing a creative challenge to find some fun tips in this presentation!

About the Presenter
Laurie Sue Brockway is a seasoned writer of thousands of articles, 25 books, and many once-unfinished manuscripts. She developed her unique approach to tapping into creative magic after years of writing panic, fear, and frustration! Her books have been published by Penguin, Random House, Kensington, Sterling, and Llewellyn. Now running her own self-publishing company, she is sharing her wisdom to help other writers. Her books include Writer’s Flow, She Who Scrivens, Meet Enheduanna, Lakshmi Magic, The Goddess Pages and several fiction titles. She is a former editor of an iconic national women’s magazine, and of local newspapers and online publications. She holds degrees in psychology, history, and ministry. Find out more at www.revlauriesue.com.

Making AI & Publishing Less Scary: Discussion + Halloween Mixer

Thursday, October 30 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Discover the tricks and treats of how AI is haunting the world of book publishing—and what authors and creatives need to know to protect their work.

Stick around for WNBA-SF’s annual Halloween Mixer, where you can share your scary publishing stories around the virtual campfire.

It’s a mixer, so invite a literary friend or two. Bring your own s’mores. Costumes optional.

About the Speaker

Paul S. Levine “wears two hats:” he is a lawyer (www.paulslevine.com) and a literary agent (www.paulslevinelit.com). Mr. Levine has practiced entertainment law for more than 40 years and established his first solo practice in 1992. Seeing an underserved niche on the West Coast, he decided early on to focus on serving book authors. This naturally evolved into his work as a literary agent. Seeking to expand the range of services he could offer his clients to include the representation of books, Levine opened The Paul S. Levine Literary Agency in 1996, which he has recently expanded. With a preference for politically and socially important works, he represents more than 200 book authors, the vast majority of whom are new, unpublished, or self-published writers. Levine presents extensively at writers’ conferences throughout the country and at entertainment law-related classes and seminars.

Your Mixer Host

Debra Eckerling, aka WNBA-SF Networking Ambassador, is a goal strategist, book proposal specialist, and award-winning author of Your Goal Guide and 52 Secrets for Goal-Setting & Goal-Getting. Founder of  the D*E*B METHOD® for goal-setting simplified, she hosts GoalChat, Taste Buds with Deb, and the Book Proposal Podcast. Check out Debra’s articles on WritersDigest.com, subscribe to her Book Proposals Simplified Substack, and connect with Deb on LinkedIn. Learn more at TheDEBMethod.com.

Debunking Myths of Hybrid Publishing

Thursday, October 16 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Book Marketing with Dr. Judith Briles

Thursday, September 18 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

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Growing an Online Audience with TikTok

Thursday, September 4 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

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Kim McMillon, PR for NorCal Book Awards needs a few awesome volunteers to help spread the word about the Northern California Book Awards!

Here are a few ways you can jump in:

• Press Outreach: Help send out our updated press release (coming soon from Joyce!) to media lists.

• Social Media Promotion: If you’re great at sharing events or would like to post about the awards, we have a one-minute video ready for TikTok/Instagram and a Save the Date graphic you can use.

• Bay Area Media Connections: We’d love to book an interview with Rebecca Solnit on KQED’s Forum (if she’s willing), so if you have connections at Bay Area radio or TV shows—like KPIX’s Book Corner—we’d love your help.

• Online Event Listings: I need to input info into local media/event sites—happy to do this solo, but if you’d like to help, I can send you links and email contacts.

If you’re interested in any of the above, please contact sanfrancisco@wnba-books.org—the NCBA would be thrilled to have your support!

A Substack Fairy Tale Success: Building Your Readership and Platform with Kate Farrell

Thursday, August 21 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Have you considered publishing your work on Substack? It’s a trendy, literary platform for writers of all stripes: essayists, memoirists, journalists, and novelists. Each passing month, it continues to attract more top thought leaders, like Heather Cox Richardson, Elizabeth Gilbert, Katie Couric, and She Writes Press publisher, Brooke Warner, to name a few.

Though free to join, it can provide a substantial income via reader subscriptions. Learn how my Substack posts of The Fairy Tale Heroine grew over two years of weekly, focused posts to engage over 2,000 readers. As is true in any publication, the key is well written content, relevant to a niche audience that continues to build. A consistent schedule adds reliability and credibility for you as the author, fulfilling weekly expectations for the readers who can anticipate your posts.

I’ll share effective tips to increase stats that include notes, restacks, use of media, subscribing to other stacks, and recommending those you follow, among others. But the bottom line remains quality of content and relevance. My work on the heroine’s journey is timely and appealing; without an inherent draw that attracts a general readership, Substack does not generate interest or engagement.

BIO
Kate Farrell, storyteller, author, librarian, founded the California Word Weaving Project: Learning through Storytelling; published numerous educational materials on storytelling, and contributed to and edited award-winning anthologies of personal narrative. Farrell’s award-winning recent book is a how-to guide on the art of storytelling, Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories. Kate is the founder of Woven: Telling the Heroine’s Journey based on her work with storytelling as an educator-librarian; she finds profound meaning in the archetypes of feminine fairy tales and shares her process in workshops and on Substack.
Her new book, The Fairy Tale Heroine: Live and Create Her Journey, is available in Winter 2027 from Sibylline Press!

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