The 4 C’s of Successful Authors: Craft, Commitment, Community and Confidence
Not all writing careers are created equal. Why are some authors quickly catapulted to publishing success while other authors languish? Learn the secrets of how to become a successful author.
In this class, you will learn how to make the 4 C’s approach work for you.
During this workshop, Joan will discuss:
- your writing challenges
- how to put together a winning book proposal
- the difference between a non-fiction and a fiction proposal
- cover letters
- finding the right agent (or publisher)
- what to do once your book is published
Join us on June 6 at Noon for a fun, interactive session.
Where: Zoom (link provided via email – RSVP below)

Author of the #1 Amazon Best Seller, “You Can Be a Winning Writer” (Mango Press), Joan Gelfand’s three volumes of poetry and chapbook of short fiction have garnered over twenty awards and commendations. Joan’s novel “Extreme” set in a Silicon Valley startup will be published by Blue Light Press in July 2020. Joan has taught the 4 C’s approach at conferences and in libraries in the US and Mexico. Her key publications include Los Angeles Review, PANK!, Rattle, Huffington Post, Poetry Flash, Prairie Schooner, Kalliope, Meridian Anthology of Contemporary Poetry, Chicken Soup for the Soul.
Joan coaches writers in person, via Zoom and Skype. http://joangelfand.com




Brenda Knight, author of Women of the Beat Generation, will read new work and a tribute to “Beat Goddess” ruth weiss. Brenda began her publishing career at HarperCollins. An author of ten books, she won the American Book Award for “Women of the Beat Generation.” In 2015, she was named Indiefab Publisher of the Year. She is Editorial Director at Mango Publishing and is President of WNBA-SF Chapter.
Nina Amir, the Inspiration to Creation Coach, is an 14-times Amazon bestselling author of How to Blog a Book, The Author Training Manual, Creative Visualization for Writers, and a host of ebooks. As an Author Coach and one of 700 elite Certified High Performance Coaches world-wide—the only one working with writers—she helps her clients Achieve More Inspired Results. Nina founded the Nonfiction Writers’ University and the Write Nonfiction in November Challenge. She helps her clients get from the lightbulb moment to the realization of their dreams (without letting anything get in the way) and make a positive and meaningful difference with their words.
Thursday, April 23, 2020 – 12:00pm to 1:00pm
Taryn Edwards is a Librarian, Historian and Strategic Parnterships Manager for the Mechanics’ Institute. She manages the writers activities there and works with other nonprofits to achieve mutual goals. Currently the Mechanics’ Institute hosts 13 writers groups and a wealth of other activities aimed at the writing community of the San Francisco Bay Area.
Laurie McLean spent 20 years as the CEO of a multi-million dollar marketing agency and 8 years as an agent/senior agent at Larsen Pomada Literary Agents before co-founding
Brenda Knight began her career at HarperCollins, working with luminaries Paolo Coelho, Dr. Dean Ornish and His Holiness the Dalai Lama. Knight was awarded IndieFab’s Publisher of the Year in 2014 at the ALA, American Library Association. Knight is the author of Wild Women and Books, The Grateful Table, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Knight is Associate Publisher at