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Mechanics Institute presents -How to Create and Run a Virtual Writing Group

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Carla King in conversation with Taryn Edwards over Zoom

Thursday, April 23, 2020 – 12:00pm to 1:00pm

In partnership with the San Francisco Writers Conference and the Women’s National Book Association, San Francisco Chapter.

Whether you need to move your writing group online or you want to start a new group, find out about the tools and processes that can help you make it a success. We’ll discuss tools for document submission and commenting, videoconferencing, plus membership and mailing list management tools. Processes include meeting frequency, submission guidelines (word count), critique guidelines (etiquette), moderating, timing, and more. There will be time for Q&A.

This meeting will take place over Zoom. To receive an invitation to the meeting, please click here.

Carla King has been a member of many different kinds of writing groups over the years. In 2001, her group self-published an anthology, titled Wild Writing Women: Stories of World Travel, that was later sold to a New York publishing house. In March of 2020, she set up a Virtual Travel Writing Group in response to the shelter-in-place order. Carla is the author of multiple memoirs on her travels and how-to books on self-publishing. She is Director of Business Development for San Francisco Writers Conference, an editor, book coach, publishing coach, publishing consultant, and speaker. Check out her Self-Pub Boot Camp series of workshops, online courses, and free resources for authors.

Taryn Edwards is a Librarian, Historian and Strategic Parnterships Manager for the Mechanics’ Institute. She manages the writers activities there and works with other nonprofits to achieve mutual goals. Currently the Mechanics’ Institute hosts 13 writers groups and a wealth of other activities aimed at the writing community of the San Francisco Bay Area.

April 30 – Social Media Goals for Writers w/Deb Eckerling

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A social media presence is essential for any business. This is especially true for authors who want and need to build relationships with their readers and community.

Social media may appear to be overwhelming. However, there are things you can do to make the process much more user friendly.

Want to learn about Social Media Goals for Writers?

Join Debra Eckerling, founder of the D*E*B METHOD® and author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals, for a Virtual Lunch N Learn for the Women’s National Book Association – San Francisco Chapter, on April 30 at 12pm PT.

  • During this session, Deb will share tips on:
  • Getting Started on Social Media
  • Branding Your Profiles
  • Best Practices for Posting & Engaging
  • Setting Social Media Goals
    And More

Grab your lunch, a cup of coffee, and a notebook, and join us for a fun, informative, and interactive session.

Title: Social Media Goals for Writers

When: April 30, 12pm PT

Where: Zoom –Zoom (link provided via email – RSVP to deckerling@gmail.com – and in the Facebook Event

About the Book: One of the biggest reasons goals fail is that people often don’t put enough thought into what they really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. Eckerling presents readers with her own tested and proven method: the D*E*B METHOD®, a brainstorming and task-based system, which stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Through a combination of writing exercises and systems, Eckerling provides readers with a process for making and setting goals that is stress-free, easy-to-manage, and even fun.

Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals (Mango Publishing, January 2020), as well as the self-published Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages.
A goal coach, project catalyst, and founder of the D*E*B METHOD®, Debra works with individuals and businesses to set goals and manage their projects through one-on one coaching, workshops, and online support. Note: DEB stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. She is the founder of Write On Online, a live and online community for writers, creatives, and entrepreneurs, as well as host of the #GoalChat Twitter Chat (Sundays at 7pm PT) and the Guided Goals Podcast.

April 14 – Goals for Writers, No Matter What w/Deb Eckerling

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Have you suddenly found yourself with extra time on your hands? It’s the perfect opportunity to move forward with your writing goals!

Debra Eckerling, founder of the D*E*B METHOD® and author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals, will be leading a Virtual Lunch N Learn for the Women’s National Book Association – San Francisco Chapter, on April 14 at 12pm PT.

During this session, Deb will share:

  • A Variety of Goals for Writers

  • Strategies for Rethinking Your Goals

  • Tips for Setting Yourself Up for Success

Grab your lunch, a cup of coffee, and a notebook, and join us for a fun and informative interactive session.

Title: Goals for Writers … No Matter What

When: April 14, 12pm PT

Where: Zoom – https://zoom.us/j/354714993

About the Book: One of the biggest reasons goals fail is that people often don’t put enough thought into what they really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. Eckerling presents readers with her own tested and proven method: the D*E*B METHOD®, a brainstorming and task-based system, which stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Through a combination of writing exercises and systems, Eckerling provides readers with a process for making and setting goals that is stress-free, easy-to-manage, and even fun.

Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals (Mango Publishing, January 2020), as well as the self-published Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages.
A goal coach, project catalyst, and founder of the D*E*B METHOD®, Debra works with individuals and businesses to set goals and manage their projects through one-on one coaching, workshops, and online support. Note: DEB stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. She is the founder of Write On Online, a live and online community for writers, creatives, and entrepreneurs, as well as host of the #GoalChat Twitter Chat (Sundays at 7pm PT) and the Guided Goals Podcast.

Mechanics Institute presents -Publishing in the Time of Coronavirus

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a conversation with Brenda Knight and Laurie McLean over Zoom

Thursday, April 9, 2020 – 12:00pm to 1:00pm

In partnership with the San Francisco Writers Conference and the Women’s National Book Association, San Francisco Chapter.

Join us and publishing veterans Brenda Knight and Laurie McLean for a timely discussion about how the publishing industry may be irrevocably changed by the global pandemic.  

This meeting will take place over Zoom. To receive an invitation to the meeting, please email Taryn Edwards tedwards@milibrary.org.

 

Laurie McLean spent 20 years as the CEO of a multi-million dollar marketing agency and 8 years as an agent/senior agent at Larsen Pomada Literary Agents before co-founding Fuse Literary in 2013 with her business partner Gordon Warnock. At Fuse Lit Laurie specializes in middle grade, young adult and adult genre fiction including romance, fantasy, science fiction, mystery, suspense, thrillers, and westerns. Laurie is also the Director of the San Francisco Writers Conference, in its 18th year, and co-founded two ePublishing companies: JoyrideBooks.com for romance, and Ambush Books for tween and teen books (acquired by Short Fuse Publishing in 2015). Find out more at FuseLiterary.com and on Twitter @FuseLiterary and @AgentSavant.

Brenda Knight began her career at HarperCollins, working with luminaries Paolo Coelho, Dr. Dean Ornish and His Holiness the Dalai Lama. Knight was awarded IndieFab’s Publisher of the Year in 2014 at the ALA, American Library Association. Knight is the author of Wild Women and Books, The Grateful Table, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Knight is Associate Publisher at Mango Publishing. She also serves as President of the Women’s National Book Association, San Francisco Chapter and resides in the SF Bay Area.

10 Goals for Writers for 2020

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By Debra Eckerling, author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals (January 2020)

[Editor’s note: In this time of world chaos, we wanted to present something positive for you to focus on, as you deal with the changing times.]

It’s an opportunity to jump into new writing projects … and perhaps revisit some old ones. Whether your long-term goal is to sell a manuscript, get an agent, or break into a new publication, start by setting some short-term writing goals. 

I’ve made it easy, and listed some goals to get you started. Keep the ones that resonate, tweak the ones that don’t quite hit the spot, and add new ones that will help you reach your long-term goals.

Here are 10 goals to set you up for writing success in 2020.

  1. Journal Regularly. I’m not going to say journal daily, because for most people that’s not realistic. However, you can make some time for journaling. Spend 5 or 10 minutes, a few days a week, brainstorming your projects, retelling funny people-watching stories, or sharing thoughts of what’s going on in your life. A journal is multipurpose, in that it’s a tracking document for what’s going on in your life, personally, professionally, and creatively. Use it as such.
  2. Research. This is going to be the year you get a leg up as a professional writer, right? Well, if what you’ve been doing is not quite working, try something new. Research new publications, agents, and professional development groups. And don’t stop there. Write a pitch, send a book proposal, go out networking, or all of the above. You never know where research and new connections may lead.
  3. Explore a New Genre or Format. Just like researching new places and people to pitch, why not switch up your writing too. Are you a horror writer? Try writing something personal. A technical writer? Give poetry a try. Here’s a secret, this is for fun. You don’t have to show your work to anyone, unless of course you love it and you want to. 
  4. Learn. There is no shortage of continuing education opportunities for writers, both in person and online. Find a conference or workshop to attend. Even better, offer to volunteer at one. By working at an event, you will make even more connections, in addition to learning new things.
  5. Do Something Creative. What – besides writing – gets your creative juices flowing? Painting? Playing or listening to music? Cooking? Gardening? Dancing? If you don’t have a go-to creative outlet beyond writing, it’s time to find one. Try new things throughout the year, and stick with the ones that resonate.
  6. Refresh your Website or Blog. You are a professional, and your website should showcase that. Give your website a mini-makeover. Re-read and re-do your bio page, upload a new headshot, and write a new blog post. And, while you’re at it, send out a newsletter. I’m sure your readers and followers would love to hear from you.
  7. Clean up your LinkedIn Profile. As a social network for professionals, LinkedIn is often the first place people search for you after you meet. Make sure your Summary and Experience sections are up-to-date, and that each includes one or two multimedia links or files. 
  8. Spend Time on Social Media. A social media presence is necessary in any business, and that includes writing. Even if you have not yet become known, you should have public social media pages for yourself or your business. It’s another one of those things that gives you a professional leg up and enables you to showcase your expertise by sharing your own content, as well as links your readers will find interesting.
  9. Have Fun. Add fuel to your writing background by going on adventures. These can be close to home – or even at home – or in faraway places. The point is to have fun, enjoy experiences, and learn new things that you can bring back to your writing and in turn share with your audience.
  10. Revisit a Passion Project. Give yourself permission to spend time on a passion project. You know the one – it’s that book, essay, or screenplay that you always wanted to write. Even if it’s an hour a week – or a few hours a month – the time adds up. Stop thinking about it and start doing it. This is your year.

As a writer, it’s important to constantly hone your craft, have new experiences, and put your best foot forward. These goals will give you a head start for a productive and writing-infused 2020.

Best of luck reaching your writing goals.

Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals (Mango Publishing, January 2020), as well as the self-published Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages.
A goal coach, project catalyst, and founder of the D*E*B METHOD®, Debra works with individuals and businesses to set goals and manage their projects through one-on one coaching, workshops, and online support. Note: DEB stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. She is the founder of Write On Online, a live and online community for writers, creatives, and entrepreneurs, as well as host of the #GoalChat Twitter Chat (Sundays at 7pm PT) and the Guided Goals Podcast.

Hone your book’s pitch at Pitch-O-Rama PLUS 2020!

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You’ve polished your manuscript, now polish your pitch! Pitch-o-Rama, hosted annually by the San Francisco chapter of the Women’s National Book Association, is a great opportunity to not only practice your pitch with coaches and fellow writers, but also try that pitch on publishing professionals who can provide advice, direction, and next steps for your writing project.

Pitching your book to an agent or editor might seem like a daunting or terrifying experience. But it’s necessary if you want to publish traditionally. We’ve assembled top agents and editors from all genres for this event, who are excited to hear about what you’ve been working on. Pitch-o-Rama provides a welcoming, encouraging atmosphere to talk with them, and you’ve got six whole minutes per session. That’s twice as long as other pitch events.

Author Nisha Zenoff loves to tell her Pitch-o-Rama success story. “I walked in with a book project that had been turned down a dozen times. I was giving my book one last shot at Pitch-O-Rama. When I left, I was on cloud nine as I got excellent feedback on a new title and ideas to make my project more viable. I got an agent who sold my project to a big New York publishing house, and all because of the support I got from the Women’s National Book Association, SF Chapter at their event. Brava!” 

Pre-pitch coaching

If you’re feeling those pre-pitch jitters, coaching can help you get in the zone. We have two coaches this year to give you feedback and be the sounding board you need to get your pitch down. By practicing in front of others, you can build confidence so that you don’t get stuck when you’re trying to pitch to an agent. The atmosphere is supportive and encouraging, with personal, targeted feedback that helps authors succeed at sharing what their books are about. Michelle Travis, now published author of My Mom Has Two Jobs, says, “The pleasant atmosphere that provided an initial coaching session to get into the proper frame of mind, and then the possibility of speaking for six minutes with our agents of interest, was valuable.”

And Dr. Susan Allison says, “I really liked the pre-pitch session. Hearing other people’s pitches helps me hone my own. Plus, people were so very helpful, a very supportive/non-competitive group! Thank you for putting it on!”

Meet your Pre-pitch coaches

Betsy will again be sharing her expertise in a group setting, as part of your Pitch-o-Rama experience. Or if you’d like one-on-one coaching to get your pitch down, you can sign up on the day of Pitch-o-Rama for a time-slot with Elisabeth.

Betsy Graziani Fasbinder MS, MFT, is an award-winning author, a licensed psychotherapist, and a communications trainer. She has coached the reluctant and the phobic in public speaking in Fortune 500 companies throughout the United States and abroad, helping even the most introverted to be comfortable, engaging, and inspiring to their listeners. She coaches presenters to conquer stage fears and connect to listeners. Her favorite clients are writers and artists. For the past five years she’s offered pre-pitch coaching to help nervous writers practice their pitches. And she’s watched newbie writers and seasoned authors alike walk away from these pitches with pros requesting their work.

Elisabeth Kauffman is an editor, an author, and an artist. She edits fiction and memoir for independent clients as well as for publishing companies, and coaches writers to find their voices and connect to the magic in their creative lives. Additionally, she’s been coaching writers with National Novel Writing Month for the past six years, helping them overcome writing blocks and get their stories out. Using creative writing exercises along with tarot, visualization, and more tactile forms of art, she encourages her clients to take risks and tell stories that matter. She regularly volunteers for and speaks at the San Francisco Writers Conference, and with local writers’ groups. She is currently represented by Bradford Literary Agency and hopes to publish her first book (a tarot deck and guide for writers) in the near future.

Saturday, March 21, 2020Register for Pitch-O-Rama!
8:00 am – 1:30 pm 

It’s Pitch-O-Rama PLUS – now Virtual!

Includes pre-pitch coaching.

Registration:
$65 WNBA members,  $75 Non-members, Men Welcome!
Limited to the first 70 ticketed attendees.

Come join the fun – register here!

 

 

 

It’s Complicated: 3 Rules for Writing about Difficult Relationships

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By Nita Sweeney, author of Depression Hates a Moving Target

“Love truth, but pardon error.” – Voltaire

If my mother hadn’t died, she would have been 89 on March 1st. And if she hadn’t died, I might not have written Depression Hates a Moving Target: How Running with My Dog Brought Me Back from the Brink because I’m not sure I would have taken up running. Sorry for the cliffhanger, but the book tells that story.

When I posted a photo of Mom on social media, as I do nearly every year on her birthday, friends and family commented with fond memories. They weren’t making it up. She could be kind, thoughtful, generous, creative, witty, and brilliant.

But she was the most confusing person in my life.

Mom only appears on a few pages of my running and mental health memoir, but she might be the most interesting person in the story. The year after she died, I wrote a first draft of a memoir about our relationship. I found the writing so painful that I set it aside to heal and gain perspective.

Her birthday and my reaction to the social media comments (curiosity and a bit of terror at the thought of what people who loved her might think after they read the book) led me to ponder how we can love someone so much yet also find the relationship so hard. As a writer, I reflected on how to write about difficult relationships.

Did her death grant me artistic license to tell the truth?

I’ve written before about Mary Karr’s admonition to memoirists. Karr, author of the memoir The Liar’s Club, one of the first memoirs about dysfunctional families to hit the best-seller list, has been referred to as “grande dame memoirista.” When she spoke at a nonfiction conference I attended years ago, Karr didn’t mince words. “Don’t make shit up.”

When I wrote this memoir (and the other memoir drafts sitting in files on my computer and in boxes in our basement) I heeded Karr’s words. “Don’t make shit up” was my canon, my lodestar, my guiding light. I wrote with abandon while compulsively checking journals, running logs, and datebooks to ensure accuracy.

Then came the revisions where I had to decide what I really wanted to say. How could I portray my experience without making any of the people in the book, and especially my mother, look like either monsters or saints?

Here are three rules I used in both parts of the process:

  1. BE BRUTAL. I wrote it all down. I used full names, actual places, true occupations. I wrote what everyone said and how it made me feel. I laughed, screamed, and cried. I put myself back in the scene and relived it on the page.
  2. BE KIND. I summoned empathy. I asked myself what the other person might say if they could tell their side of the story. I asked myself if I could be wrong about what happened or why it happened and I wrote that too. While I told the story from my perspective, it’s more interesting (and honest) to see all aspects. Perhaps it’s my legal training or my “mediator” personality, but after the dust of the first draft had settled, I found great relief in asking these questions. It added depth to a story that might otherwise lie flat.
  3. CHOP IT IN HALF. Then I cut, cut, cut. My first drafts are gargantuan creatures, unwieldy and wild. Trimming and tightening helped me see where I may have been mistaken and (I hope) allows the truth to shine through.

[This article originally appeared in Nita’s blog, Bum Glue.]

Nita Sweeney is the author of the memoir, Depression Hates a Moving Target: How Running with My Dog Brought Me Back from the Brink, which was short-listed for the William Faulkner – William Wisdom Creative Writing Competition Award and the Dog Writers Association of America Award. Her articles, essays, and poetry have appeared in magazines, journals, books, and blogs including Buddhist America, Dog World, Dog Fancy, Writer’s Journal, Country Living, Pitkin Review, The Taos News, Spring Street, Pencil Storm, WNBA-SF, It’s Not Your Journey, and in several newspapers and newsletters. She writes the blog, Bum Glue, publishes the monthly e-newsletter, Write Now Columbus, and coaches writers in Natalie Goldberg style “writing practice.” Nita has been featured widely across media outlets about writing, running, meditation, mental health, and pet care. She was nominated for an Ohio Arts Council Governor’s Award and her poem, “Memorial,” won the Dublin Arts Council Poet’s Choice Award. When she’s not writing or coaching, Nita runs and races. She has completed three full marathons, twenty-eight half marathons (in eighteen states), and more than ninety shorter races. Nita lives in central Ohio with her husband and biggest fan, Ed, and their yellow Labrador running partner, Scarlet the #ninetyninepercentgooddog.

Path to Publishing Panel: Does Social Media Really Sell Books?

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Wednesday, March 18, 2020  – 6:00pm
New Format:
Book Passage Social Media Panel is on Zoom!

Zoom Sign up Here.

Book Passage, SF Ferry Building, presents a powerful panel discussion of one of the most popular subjects generally introverted authors want to know about. WNBA-SF’s own Elise Marie Collins joins members of the Author’s Guild to clear up many of the myths and truths about social media for writers.

Presented with the Authors Guild and the Women’s National Book Association

Authors often hear that they should spend time on Facebook, Twitter, LinkedIn, and a half dozen other platforms building an audience for their writing. Handled adroitly, social media can prove to be a powerful tool. This panel discussion will cover specific examples of entranced audiences, signed deals, and careers launched from writers who have made social media work for them.

Panelists

Laird Harrison
A genre nonconforming writer, Laird Harrison has published journalism and poetry, fiction and essays for magazines, literary journals, newspapers, book publishers, and websites, and worked in radio and video as well. He teaches at the the Writers Grotto.

Nayomi Munaweera
Nayomi Munaweera’s book Island of a Thousand Mirrors won the 2013 Commonwealth Book Prize for the Asian Region. She found her agent and first publisher on Facebook.

Lyzette Wanzer
Lyzette Wanzer is a San Francisco writer, editor, and creative writing workshop instructor. Her work reflects the peri-racial, social, and economic experiences of African-Americans and others. She’s a true believer in LinkedIn, and has taught many workshops on that topic.

Elise Marie Collins
Elise Marie Collins has consulted with small businesses, authors, and alumni associations on social media marketing and believes that a social media plan should be intuitive, fun, and seamless. Helping students and clients form healthy lifestyle patterns is Elise Collins’ passion and life purpose. She has taught yoga for the past 20 years and is the author of several books on healthy living, including her latest, Super Ager: You Can Look Younger, Have More Energy, a Better Memory, and Live a Long and Healthy Life. Elise enjoys sharing yoga wisdom and current scientific research.

Nilofer Merchant
Nilofer Merchant, a tech executive of 25 years is now an author of 3 non-fiction books reshaping work to create more value by valuing each of us. Named one of the top 50 management thinkers of our time by Thinkers50, and top 10 HR thinkers by HR Magazine, Nilofer has given a TED talk that has been cited 300 million times.

Building a platform is now standard for all authors and writers. But what does this mean? Platform these days must include all forms of social media. Writers frequently and fearfully ask: Do you have to have a following to write a book? Yes and no! It NEVER hurts to develop your social media chops! The short answer: In general, social media cultivation helps you get traction, unless you’re lucky enough to have a book idea that catches on like wildfire.

Social media is like kindling for that fire. You put your ideas and see which ones light up! Social media is a great way to spread your ideas, bring fans on board, and spark conversations. 

Novel Approaches to Outlining and Marketing Fiction: Another Reason to attend SFWC 2020!

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Come join two of our WNBA-SF Chapter board members in a great presentation blending their expertise and experience.

Brenda Knight, Publisher, Author and Sheryl J. Bize-Boutte, Author present “Novel Approaches to Outlining and Marketing Fiction

This is where the “bookends” of writing meet. Hear unique insights from a prolific and popular writer on the outlining and writing of fiction along with insider secrets from a veteran of Harper Collins marketing and sales that you can use for marketing your book. Get tips on how to create the “who”, “what” and “what ifs” in outlining “must read” fiction, along with strategies for success with social media, publicity, blogging, and more, all designed to draw positive attention to your work. Get information on how to sign up for the Women’s National Book Association-San Francisco Chapter’s March 21, 2020, “Pitch-O-Rama Plus” to learn more about the “4 Ps” that lead to publication.

Sheryl J. Bize-Boutte is an Oakland multidisciplinary writer whose works artfully succeed in getting across deeper meanings about life and the politics of race and economics without breaking out of the narrative, with Oakland often serving as the backdrop for her touching and often hilarious works. Her first book, A Dollar Five-Stories From A Baby Boomer’s Ongoing Journey (2014) has been described as “ rich in vivid imagery”, and “incredible.” Her second book, All That and More’s Wedding (2016), a collection of fictional mystery/crime short stories, is praised as “imaginative with colorful and likeable characters that draw you in to each story and leave you wanting more.” Her latest book, Running for the 2:10 (2017), a follow-on to A Dollar Five, delves deeper into her coming of age in Oakland and the embedded issues of race and skin color with one reviewer calling it “… a great contribution to literature.” Her fictional story, “Uncle Martin” was published by Medusa’s Laugh Press Summer 2019. She currently has a novel in progress titled “Betrayal on the Bayou,” slated for publication in early 2020. She is also a contributor to award winning author Kate Farrell’s upcoming book “Story Power,” an anthology on how writers build and create their stories.

Brenda KnightBrenda Knight began her career at HarperCollins, working with luminaries Marianne Williamson, Mark Nepo, Melody Beattie, Huston Smith and Paolo Coelho. Knight served for 8 years as publisher of Cleis Press & Viva Edition, winner of the IndieFab’s Publisher of the Year Award in 2014. Knight is the author of Wild Women and Books, The Grateful Table, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Knight is Associate Publisher at Mango Publishing and acquires for all genres in fiction and nonfiction as well as children and photography books. She also serves as President of the Women’s’ National Book Association, San Francisco Chapter and is an instructor at the annual San Francisco Writers Conference.

 

Options to Make Your Book Marketing More Effective

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By Bridgitte Jackson-Buckley, author of The Gift of Crisis​ 

If there is one thing I’ve found out about book marketing it’s this: everyone is not your customer.

As a reader, this makes sense. You don’t want to read every book that’s out there yet, when you publish your own books, why does that knowledge suddenly become irrelevant?

You suddenly want everyone in the world to read your book. It doesn’t matter if it’s the silver-haired grandmother in Texas, the roughneck in Alaska, or the mouthy teenager next door — you simply now insist your book appeals to every demographic on the planet and no one can convince you otherwise.

So, you share your book links everywhere and sit back and wait for the sales to roll in. 

And then…

Crickets.

According to Worldometer as of this writing, over 40 thousand books have been published and we’re only a few days into the New Year! 

Within this publishing phenomena, how can one book stand out and/or connect with the right readers? 

Well, you make your book marketing more effective.

Here are a few options you may not have considered.

 

  • Take the time to determine your ideal reader

 

What is your reader most likely to carry in their backpack, handbag, or briefcase? Is your ideal reader a teen girl, a business person, or a blue-collar worker? Once you’ve determined who your ideal reader is, the next step is to find out where your people hang out online. 

Here are some place to look:

  • Hubspot: If you don’t know a lot about demographics or marketing, this is a great place to start. Their services are a tad pricey, but the blog is free.
  • Pew Research Center is a nonpartisan fact tank that provides tons of great info about our world. You can use it to find out where your demographic/ideal reader spends time on social media. Enter the search terms you’re looking for about demographics and it’s likely in there. 
  1. Goodreads quotes
    This seems like such a simple and obvious suggestion, but believe it or not I recently got this straight. I’ve had a Goodreads profile for some time now. Even though I often search online for quotes and inevitably Goodreads shows up in the search, it never occurred to me list quotes from my book on my profile! You never know when your work may appear as others search for quotes. On the author profile there is also an “ask me questions” feature, which is a good way to connect with readers. Additionally, Goodreads is a great place to connect with genre readers – for free! 
  2. Quote graphics
    quote "the time to be with your heart is precisely the time when it feels most difficult, most out of reach and the last option"My website is hosted by WIX and I have to be honest…if asked, I would happily do a promotional spot for WIX’s stellar customer service. Beyond great customer service, they have a marketing tool that allows users to create beautiful quote graphics that can be posted on all social media platforms. The picture is an example of one of my favorites that was made through my website.
    Canva is also an excellent source for creating graphics. However, you will have to research the correct sizing for the graphic you create. Depending on which site you want to share it to, if the dimensions are off the site you post the image on will cut off the edges or stretch the image, distorting it and sometimes making it blurry. It’s helpful to name the pictures as you save them as “A World without Butterflies — Insta” or “A World without Butterflies — FB cover” etc. so you’ll know which graphic can be used for which site based on the dimensions.
  3. Podcast interviews
    Shortly after my book was released I received several interview requests. Considering this was the first time I had ever done anything like this, I was quite nervous. It was interesting to see how differently each interview was conducted and how the information came across. I had to get used to watching AND listening to myself on video and in audio interviews. Consider podcast interviews great practice for book signings, speaking engagements, interacting with the public and representing yourself as a writer. One of the best interviews I have ever done to promote my book was on The Soul Directed Life podcast with Janet Conner. Overall it was a spirited exchange between two people with a genuine interest in my book’s subject matter.
  4. Quora
    I’ll admit, Quora didn’t appeal to me for a long time. However, it’s another great way to find your audience. If you’ve written “How to Start a Podcast without Looking Silly,” go onto Quora and find people asking questions about how to start a podcast and provide a creative and honest answer, while also linking your article in the answer.
  5. YouTube readings
    Recording readings or making quick videos on the topics you write about is a good way to draw readers to your site and your writing. You can create a 10 minute video discussing your book and reading a few key paragraphs and share on your (newly created) YouTube channel (the one with 3 followers). You can also post the video link to your author pages on Goodreads, Amazon, and your website.
  6. Use smaller sites like Mirakee and Flipboard
    Mirakee is a great place. It’s a visual site with a younger following. Flipboard allows you to post articles like a collection of online magazines that people can follow.
  7. Contact your local newspaper
    You never know! I emailed one of my local newspapers to get information on how to get my book featured beyond a paid advertisement. The editor responded, “If you can make it relevant to the community, we’ll run a feature.” Done!
  8. Create author share groups
    Creating a small group of 3–5 people who agree to do a share rotation of work. If there are three of you, each person can share their “promo-of-the-day” link or two to the group, and as you make your promotional rounds you share yours, then theirs, and they do the same for you. Set an agreed number of sites to share to and number of shares so you each benefit from the sharing collaboration.
  9. ManyStories for Medium
    ManyStories is part of the Penname platform. Penname is a platform of integrated websites dedicated to content distribution and discovery; a place where writers grow their audience and readers discover stories. ManyStories links to the original article link and selects stories to share on the front page of the site each day and will notify you if your work is selected to distribute. If you’re already a writer on Medium, it’s great because it allows writers to find new readers who are not part of the Medium  platform and allows writers to find a pool of writers, with a disproportionately high number of active Medium writers, as well.
  10. Business cards/face-to-face interactions
    Yes. Good old-fashioned business cards. The business card I use now is version number 5! It took several different versions before I finally created a business I am absolutely proud of. When I hand my business card to someone, I am so grateful that my presentation is strong and well-prepared to represent myself as a writer. When I am out and about and a natural conversation strikes up with someone, I’ll give the person my business card and invite them to read my writing. The title of my book is listed on the back of my business card and they can search my name and find my writing on various platforms. Considering we live in an infinite universe full of infinite possibilities, you never know what can happen as a result of these brief encounters!
  11. Focus and learn
    You can’t be everywhere, all the time. It’s inefficient and exhausting. A good approach is to narrow down tactics, or start slowly, and see what works. Toss what doesn’t. The definition of efficacy is the power to produce an effect. The more you learn what works for you, the better prepared you are for the next book launch. And the next.
  12. Do what you can, then let it go and live your life.
    As a writer, there comes a point when you simply have to let go. The book is written, you’ve poured your heart into it and then you have to let it do what it’s meant to do…not always at your direction or on your preferred timetable. A relationship with a book is very similar to the relationship a parent (or caregiver) has with a child. Eventually the child will grow up and have a life of its own. Until then, you do everything within your power, means and resources to provide a good start, a good foundation and then…all you can do is let go. You let go and trust your very best efforts will contribute a life – an existence – that will thrive and touch people in ways you could not have imagined. 

I’d love to hear your feedback. Share what works for you and what doesn’t below in comments!

Bridgitte Jackson Buckley is a freelance writer, author and ghostwriter whose focus includes spirituality, transformational documentaries, and in-depth interviews. She is a former contributor to General Religion on the National circuit of Examiner.com as the National Spirituality Examiner. She’s interviewed many New Thought luminaries including Eckhart Tolle, Iyanla Vanzant, Deepak Chopra, and Elizabeth Gilbert. As a freelance writer, she has written online articles for Examiner, Tiny Buddha, Recreate Your Life Story, Thrive Global, Medium, Gaia and Patheos’ Spirituality Itself. She is a fluent Spanish speaker and has traveled extensively throughout Central America including Belize, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Additional travels also include Hong Kong, Malaysia and (her favorite adventure) Thailand. She currently resides in Los Angeles with her husband, three children and Miniature Schnauzer.