Twitter Marketing for Writers: Out with the Old Twitter Apps, In with the Four New Apps

Frances Caballo

 By Frances Caballo

With more than 500,000 applications available, it’s not surprising that some simply don’t survive.

StrawberryJam, a Twitter application, rose to early stardom last summer when social media bloggers merrily opined about the benefits of an application that would sort through your news stream, discard the bad seeds, and serve up a delectable summary of the most cogent messages populating your stream. Today? Well, StrawberryJam can’t be found.

Three More Twitter Applications that Died

• FollowFridayHelper: This was a terrific application that could quickly list your best retweeters of the week. One day it was working, the next day it vanished.
• TweetEffect: This application would analyze your last 200 tweets and provide an array of information. It’s gone too.
• Timely: This tool would analyze your past tweets and schedule your future tweets at suggested time slots for your optimum exposure. Adios, Timely.
• TwitTrans: I loved this application, but it no longer exists. It used to translate your tweets into a variety of languages.

Four New Twitter Applications

• Twtrland (http://twtrland.com/): Serving more than 750,000 users every month, this nifty application helps you to understand current and potential followers by the type of content they share.
• TwitCleaner (http://thetwitcleaner.com/): Now this is a great tool that I use several times a month. After analyzing your news feed, it will tell you which Tweeps are bots (software applications that run automated tasks), never interact with their followers, never retweet, and more.
• Sayonara (http://www.sayonarapp.com/): Would you like to be notified every time you lose a Twitter follower? Then sign up for this application.
• Twaitter (http://www.twaitter.com/): Twaitter, which I discovered a few months ago, has already experienced a name and software change. Now called Gremlin, the application promises to provide “essential and intuitive features” to enhance your social media marketing strategies.

Watch for intuitive features being touted more frequently. The trend is to develop applications that will know what information you need to better enhance your marketing or simply to help you become more efficient when you’re online.

It’s your turn. What are your favorite Twitter applications?

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Frances Caballo is a social media trainer, blogger and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.