How to Write a Winning Book Proposal- A Lunch ‘N Learn with Debra Eckerling
A FREE Virtual Event
Thursday, May 16, 2024
Noon – 1:00 pm / PDT
On the heels of Pitch-O-Rama, WNBA-San Francisco is offering a series of Lunch N Learns, designed to help with your book publishing journey.
Did you know that most non-fiction books are sold with a book proposal?
Join goal strategist Debra Eckerling, author of Your Goal Guide, on May 16 at 12pm PT, for a Lunch ‘N Learn on How to Write a Winning Book Proposal.
Whether you plan to e-publish/self-publish, go hybrid or traditional, a book proposal keeps you organized and focused, while setting you up for success. The creator of the D*E*B METHOD® for goal-setting simplified, Debra will share how to craft the perfect roadmap to reach your non-fiction book-writing goals.
During this session, you will discover what a book proposal is and why it’s important, along with the different elements. This includes the overview, book specs, author platform, detailed outline, audience, and comprehensive titles.
Crafting a winning book proposal requires planning, research, and passion. When you understand the key components, you’ll be better equipped to write a book proposal that not only stands out, but sells.
This workshop is interactive, so there will be opportunities to meet your writing peers, ask questions, and gain solutions and support.
Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals and creator of the D*E*B METHOD® for Goal-Setting Simplified. Debra helps busy professionals get their book ideas out of their head and onto the page … with less stress. She also helps them craft book proposals that keep them organized, focused, and positioned for success.
A goals strategist, consultant, and workshop leader, Debra also offers personal and professional planning, event strategy, and team-building for executives, entrepreneurs, consultants, and companies. Debra, who is networking ambassador for WNBA – San Francisco, has spoken on stages for TEDx, Innovation Women, SCORE LA, and more. She is the founder of the Write On Online community, as well as host of the GoalChat live show/podcast and Taste Buds with Deb.
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Sheila Smith-McCoy is an award-winning poet, fiction writer, and filmmaker. Her full-length poetry collection, The Bones Beneath is a haunting new work from Black Lawrence Press. In addition to her poetry and fiction, Smith McKoy has authored and edited numerous scholarly works. Her books include the seminal text in understanding white race riots, When Whites Riot: Writing Race and Violence in American and South African Cultures. She is co-editor of Recovering the African Feminine Divine in Literature, the Arts, and Performing Arts: Yemonja Awakening (2020), and editor of The Elizabeth Keckley Reader: Writing Self, Writing Nation (2016) and The Elizabeth Keckley Reader: Artistry, Culture and Commerce (2017). Smith McKoy has also written, produced, directed or served as executive producer for four documentary films.
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Julia Beauchamp Kraft is an authentic expression mentor and public speaking coach who specializes in helping introverted women overcome public speaking nerves. Through her signature program, “Fully Expressed”, Julia teaches quiet, shy 
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Jim Azevedo is the marketing director at 
Associate Agent Karly Caserza was born in the Phillipines and immigrated to Northern California as a child. She obtained her Business Marketing degree and has been a Freelance Graphic Designer for over 10 years. In addition to designing a wide range of print and web promotional material for clients. Karly creates book covers for Short Fuse and promotional graphics for Fuse authors. Professionally, Karly began her career in the publishing industry as a reader for Tricia Skinner at Fuse Literary, a role that also included a spot on the production team of Short Fuse. Karly is also the Marketing Coordinator of the San Francisco Writer’s Conference. In her spare time, Karly has a deep love for characters with a strong voice and seeks out stories she can get lost in. Diversity in genre fiction is a major bonus. She specializes in middle grade and young adult genre fiction (fantasy, science fiction, and contemporary.)
Leland Cheuk is a MacDowell and Hawthornden Castle Fellow and award-winning author of three books of fiction, most recently the novel NO GOOD VERY BAD ASIAN (2019). Cheuk’s work has been covered in Buzzfeed, The Paris Review, VICE, San Francisco Chronicle, and elsewhere, and has appeared or is forthcoming in publications such as NPR, The Washington Post, San Francisco Chronicle, Salon, among other outlets. He is the founder of the indie press 7.13 Books, which publishes debut book-length fiction. He is looking for quality works of fiction and short story collections, favoring literary comedies and genre-bending submissions as well as work from the queer and/or POC writing community.
M.J. Fievre, B.S. Ed, is a longtime educator whose publishing career began as a teenager in her native Haiti. At nineteen years old, she signed her first book contract with Hachette-Deschamps for the publication of a YA book titled La Statuette Maléfique. Since then, M.J. has released nine YA books in French that are widely read in Europe and the French Antilles, and she is the author of the award-winning Badass Black Girl book series for tweens and teens (in English). As the ReadCaribbean program coordinator for the prestigious Miami Book Fair, M.J. directs and produces the children’s cultural show Taptap Krik? Krak! In addition, M.J. serves as the managing editor of DragonFruit, which publishes high quality children’s books, which connect with readers by paving the way to lifelong learning.
Georgia Hughes is editorial director at 
Michael Larsen co-founded Larsen-Pomada Literary Agents in 1972. Over four decades, the agency sold hundreds of books to more than 100 publishers and imprints. The agency has stopped accepting new writers, but Mike loves helping all writers. He gives talks about writing and publishing, and does author coaching. He wrote How to Write a Book Proposal and How to Get a Literary Agent, and coauthored Guerrilla Marketing for Writers. Mike is co-director of the San Francisco Writers Conference and the San Francisco Writing for Change Conference.
Michele Martin is an editor and literary agent specializing in non-fiction and children’s books. Previous experience includes acting as VP for North Star Way (imprint for Simon & Schuster) where she acquired award-winning actress Keke Palmer’s book I Don’t Belong to You in 2017, as well as finding MDM Management, specializing in topics such as business, health & wellness, and self-help.
Kristen Moeller, MS, is an agent at Waterside Productions, the literary home of Eckhart Tolle, Neale Donald Walsch, Jean Houston and other luminaries. Previously, she was an acquisitions editor at Morgan James Publishing and the executive publisher for Persona Publishing, a self-publishing imprint. With close to 30 years of training and experience in psychology and personal growth, she craves discovering new (mostly female) authors with real and gritty memoir or literary fiction about walking through the fires of life – exploring depths and darkness while maintaining a strong psychological base. A published author and a three time TEDx speaker, she has been featured on NPR, ABC, NBC, Fox News, the New York Times, Huffington Post and Tiny House Nation.
Stefanie Molina is an agent and editor who specializes in titles written by authors and for communities of color. Since 2013, she has helped edit various fiction and non-fiction from children’s books to memoirs in order to help authors reach the highest caliber to develop their creative work. Some of her previous experience includes over 5 years as Senior Editor at Brink Literacy Project, whose mission is to share storytelling that empowers underserved communities, and is currently an agent at Ladderbird Literary Agency.
Liz Nealon is the founder and president of Great Dog Literary, a publishing company specializing in sharing unique voices for both adults and children. In her previous life, she was an award-winning executive producer and children’s media industry leader who played an integral role in shaping the indelible youth brands Sesame Street, Kidz Bop, and MTV, as well as being the former Publisher of StarWalk Kids Media, an award-winning digital publishing company that she co-founded with author Seymour Simon (2012-2016). Liz has unique and specific experience in children’s digital publishing, with extensive knowledge of the US Schools & Libraries sector. She is a big reader of both non-fiction and literary fiction, and is particularly looking for Modern Women’s Fiction (no fantasy or Regency); True Crime with a strong, literary voice; memorable Narrative Non-Fiction; Art/Illustrated titles for adults; Illustrated Middle Grade (both fiction and non-fiction). She is committed to representing diverse voices and would be over the moon if she could acquire a captivating LGBTQ RomCom for YA readers.
Becky Parker Geist is CEO of
Randy Peyser sells non-fiction manuscripts in all genres and speaks nationally about how to get book deals. She also serves on faculty for CEO Space International where she teaches about writing book proposals. She is the author of: The Write-a-Book Program; Crappy to Happy as featured in the movie, Eat Pray Love; and The Power of Miracle Thinking. Her clients’ books have been in Oprah and Time Magazines, the Wall Street Journal and USA Today Bestseller Lists, in airport bookstores, Office Max and FedEx/Office stores, and on Hallmark TV. Her work is featured in: Healing the Heart of the World; The Marriage of Sex and Spirit; Secrets of Shameless Self-Promoters; and the national bestsellers, Networking Magic, Guerrilla Publicity, and The Profit of Kindness.
Leah Pierre is a literary agent and production manager who loves diverse and unique work that is fast paced and has a complex cast of diverse characters. After graduating from Rosemont College with her B.A. in English and History and currently finishing her Master’s in Publishing, she has moved back to the South to begin her next adventure. In addition to searching for the next commercial YA or Adult project that will hook her (or make her cry), Leah is looking for YA/Crossover/Adult fiction across speculative, contemporary, romance, mystery/thriller, and fairytale reimaginings and retellings. She currently works at Ladderbird Literary Agency and is the Production Project Manager at Greenleaf Book Group: https://www.ladderbird.com/leah-pierre.html
Marthine Satris is the Acquisitions Editor for Heyday, a nonprofit publisher located in Berkeley, CA. Having worked as an editor and writer for Stanford University Press, Callisto Media, and the Center of the Art of Translation, Marthine’s main goal is to help shape a title with an eye on the fine detail. At Heyday, some of the books she has edited include Charles Hood, Marni Fylling, Mary Clare and Gary Ferguson, John Muir Laws and Emilie Lygren, Alex Harris, Jack Gedney, and David Harris, with more to come. Marthine is acquiring prescriptive books, reference books, narrative nonfiction, literary essays, and, for Heyday, quirky books on Californian history, our natural world, and social justice.
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Viveca Shearin is a co-publisher of Not a Pipe Publishing, an indie publishing house based in Oregon (though she lives and works in NYC). An avid reader since childhood, her tastes in books have changed throughout the years. However, she is still a lover of fantasy, magic, and all things dark and mysterious. As she searches for her new talent, Viveca is looking for YA and Adult fiction projects in these genres: fantasy, speculative, paranormal, supernatural, mystery and thriller, science fiction, and retellings of fairy tales and mythology (Greek and Japanese). Viveca is especially interested in BIPOC representation and acquiring BIPOC and LGBTQIA+ voices. She’s drawn to stories that feature strong female characters (lead and secondary), stories with a diverse and eclectic cast of characters that all shine in their own ways, stories that feature found families, and stories that stay with her long after the last page is turned. She will not read stories that feature Black trauma, abuse, or anything of that vein. So please do not send these to her. Aside from working for Not a Pipe, Viveca also works as a sensitivity reader.
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Through his books and keynote presentations, Allen Klein (https://www.allenklein.com/), the world’s only “Jollytologist”, shows people worldwide how to find humor and positivity in their not-so-funny stuff. Allen is author of numerous books, including “The Lighten Up Book” and, “The Awe Factor: How a Little Bit of Wonder Can Make a Big Difference in Your Life.”
Sherry Richert Belul (