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How to Get a Global Readership: SEO

By Kate Farrell

Friday, January ? , 2022
12 pm – 1:00 pm /PDT
Lunch ‘n’ Learn
FREE Virtual Event!
How to Get a Global Readership:
Search Engine Optimization

Readers from Alaska to Australia are waiting to read the blog post you’ve just written, but they don’t know how to find it. Show them how to find your blog and become followers. Join Selma and Anniqua, co-founders of Tillism.com, to cover the basics of Search Engine Optimization (SEO) and see how they have increased the readership of their blog.  In this introductory workshop, you will find out how to use focused keywords and other SEO strategies to your advantage.

Dr. Anniqua Rana’s debut novel, Wild Boar in the Cane Field was shortlisted for Pakistan’s UBL Literary Award 2020. She co-founded the blog Tillism – Magical Words from around the World with Selma Tufail. She blogs for The Express Tribune. Her writings on gender, education, and books have appeared in TNS, Naya Daur TV, International Education, Ravi Magazine, Bangalore Review, Fourteen Hills, The Noyo River Review, Delay Fiction, Listening to the Voices: Multi-ethnic Women in Education, and other publications. She travels, writes, and lives between California and Pakistan.

 

Selma Tufail, an artist, has always navigated through the worlds of literature, art, and education. Life’s journeys have taken her around the world where she has taught, written, and created art — in Spain, Qatar, the U.A.E. the U.S, and Pakistan. She was awarded the Order of Civil Merit, the highest civilian award of Spain. The author and illustrator of Con Yanci: When Chickens Fly and Other Tales, a children’s storybook. An excerpt from a memoir she is co-writing with Anniqua Rana was performed at: Play on Words, San José’s literary performance series at the San José Museum of Art.  Her writing on gender, art and mysticism have appeared in The Dollhouse, Pakistan Daily Times, The Express Tribune, and Article in Shards of Silence – An Anthology, The Arabia Review: TESOL Arabia, UAE among others.

 

May 7 – Standing on Your Writer’s Platform with Betsy Fasbinder

By Admin

7 Simple Mind-shifts that Transform Introverted Authors into Dynamic Speakers

Building a platform for promoting a book is vital to its success, but the most important element of your writer’s platform is you. 

This session provides mind-shifts, and a few simple skills that even the most introverted writer can employ to be a more dynamic, engaging public speaker. Whether you’re just a little nervous or downright phobic about public speaking, it pays for writers to develop the ability to speak about their book or subject with confidence, passion, and sincerity to a single listener or an audience of hundreds. Build your platform? Certainly. But be sure to remember that you’re the one who is going to be standing on it. 

In this session participants will:

  • Learn simple mental shifts and instantly applicable skills to transform author events, readings, and talks from “presentations” to “conversations” where listeners feel connected, engaged, and eager to hear more
  • Gain understanding about why people attend author events, and how to give them more than they came for
  • Learn to utilize what we already know about writing stories, and bring that knowledge to the microphone in order to captivate listeners 
  • Learn tips for presenting via ZOOM or other virtual platforms that will instantly improve your “virtual” presence.

When: May 7 at 12pm PT

Where: Zoom  (link provided via email when you register)


Betsy Graziani Fasbinder is an award-winning author, a licensed psychotherapist, and an in-demand communications trainer. She has coached public speaking for the reluctant and the downright phobic in Fortune 500 companies throughout the U.S. and abroad. She coaches others to conquer their stage fears, connect to listeners, and never again allow a fear of public speaking to be an obstacle.

Betsy overcame her own terror of public speaking by learning a set of simple techniques. She now shares these skills with writers and other creatives, helping them to inform, entertain, influence, and inspire audiences of any size. Betsy is the author of a debut novel, Fire & Water (2013) Her memoir, Filling Her Shoes: A Memoir of an Inherited Family, (2017) was honored with a an IPPY Gold Medal, and a Pinnacle Book Achievement Award. Her newest book From Page to Stage: Inspiration, Tools, and Public Speaking Tips for Writers received a Booklist Starred Review.

 

April 30 – WNBA-SF Poetry Mixer

By Admin

This past year has been a mixed bag. Our first woman of color in the White House, a new vaccine, Black Lives Matter and ongoing struggles for racial, gender and social equality with gazillion hours logged in to Zoom!

Our WNBA-SF member poets are experts in the realm of keeping it real and wonderful. As we prepare to transition to a new normal, let’s mix it up with fellow WNBA-SF members. 

Let’s inhale some poetry for a breath of fresh air, a dose of Spring renewal, and a menu of inspiration!

Join poets Lucille Lang Day, Sheryl Bize-Boutte, Joan Gelfand, Athena Kashyap, Dr. Jeanne Powell, and Iris Jamal Dunkle to toast the last day of National Poetry month, a finale to a grand national celebration. Let’s recognize women in the world of words. On tap: spoken word poetry, an award winning poetry film, and a mix of words.

Bring a mixed drink or a mocktail. We will have break out rooms so members can mix and mingle with long time and new members!

What: WNBA-SF Spring Poetry Mixer

When: Friday, April 30 4:00-5:30 pm Pacific Time, PDT 


Lucille Lang Day is the author of seven full-length poetry collections and four poetry chapbooks. Her most recent collection is Birds of San Pancho and Other Poems of Place (Blue Light Press, November 2020). She has also co-edited two anthologies, Fire and Rain: Ecopoetry of California and Red Indian Road West: Native American Poetry from California, and has published two children’s books and a memoir, Married at Fourteen: A True Story. Her many honors include the Blue Light Poetry Prize, two PEN Oakland/ Josephine Miles Literary Awards, the Joseph Henry Jackson Award, and eleven Pushcart Prize nominations. She is the founder and publisher of Scarlet Tanager Books. https://lucillelangday.com

Award winning poet and Pushcart Prize nominee Sheryl J. Bize-Boutte is an Oakland multidisciplinary writer of prose/poetry, autobiographical and fictional short stories. Her writing has been variously described as “rich in vivid imagery,” “incredible,” and “great contributions to literature.” Her first novel, “Betrayal on the Bayou,” was published in June 2020 and a poetry collection she has written with her daughter Dr. Angela M. Boutte, titled “No Poetry No Peace,” was published in August 2020. She has served as a poetry judge for the Bay Area Poets Coalition, the long-term emcee and co-curator for the
Montclair/Oakland Public Library’s annual celebration of National Poetry Month and is slated to judge the WNBA-SF’s Effie Lee Morris Writing Contest poetry category. She is a popular literary reader, presenter, and storyteller, and in addition to her books, her varied works appear in numerous journals, anthologies and print and on-line magazines and videos. www.sheryljbize-boutte.com

Jeanne PowellDr. Jeanne Powell holds degrees from WSU in Michigan and USF in California. She is a published poet and essayist, with four books
in print from Taurean Horn Press and Regent Press: MY OWN SILENCE, TWO SEASONS, WORD DANCING and CAROUSEL. She founded Meridien PressWorks™, which published 20 writers in 20 years. Jeanne’s film and cultural reviews appear online. For ten years Jeanne facilitated Meridien Writers, which met monthly in San Francisco. For a decade she hosted Celebration of the Word, a weekly open mic in the City. Jeanne has taught in CS, OLLI and UB programs on college campuses. She has been a featured performer in coffee houses, cafes, libraries and bookstores. Jeanne’s new collection of poetry will be published in April 2021 by Taurean Horn Press. www.jeanne-powell.com   starkinsider.com/author/jeannep

Athena Kashyap grew up in India and went to the U.S. for her higher education. She received her BA in Critical Social Thought and History from Mount Holyoke College, her MA in English from the University of California at Davis, and her MFA in Poetry from San Francisco State University. She currently lives in San Francisco where she teaches English at City College of San Francisco. Athena has written two collections of poetry, Sita’s Choice (2019) and Crossing Black Waters (2012), both published by Stephen F. Austin State University Press in Texas. Her poems have appeared in Exquisite Corpse, All Roads Lead You Home, The Missing Slate, Forum, The Fourth River among other journals. Her work has also been anthologized both in the U.S. and India and has been translated into other languages.

Iris Jamahl Dunkle is an award-winning poet, literary biographer, and essayist. She has published four poetry books, including West: Fire: Archive, The Center for Literary Publishing, 2021 and the biography Charmian Kittredge London: Trailblazer, Author, Adventurer. Dunkle teaches at Napa Valley College and is Poetry Director at the Napa Valley Writers’ Conference.

The author of three poetry collections, a chapbook of short fiction and You Can Be a Winning Writer, a book for writers, Joan Gelfand’s work appears in national and international journals including Rattle, PANK! The Los Angeles Review of Books, Prairie Schooner, Kalliope, California Quarterly, the Toronto Review, Marsh Hawk Review and Levure Litteraire. Her chapbook of short fiction won the Cervena Barva Fiction Award. President Emeritus of the Women’s National Book Association, a member of the National Book Critics Circle and California Writers Club, Joan coaches writers. Joan’s novel, Extreme, set in a Silicon Valley startup, was published by Blue Light Press in July, 2020.

May 14 – How to Restart Your Writing Life

By Admin

Goal-Setting Simplified

Feeling a little overwhelmed? Need to refresh those 2021 goals? 

Great news! Every day, week, and month, you have the perfect opportunity to make a new start. 

Whatever your writing, publishing, promotion, or work-life balance goals, Debra Eckerling has you covered!

To set yourself – and your goals – up for success in 2021, join Debra Eckerling, founder of the D*E*B METHOD® and author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals, for a Lunch N Learn for the Women’s National Book Association – San Francisco Chapter, on May 14, at 12pm PT.

During this workshop, Deb will discuss how to:

  • Create an Updated Mission & Motto
  • Set, Re-set, and Map Out Your Professional and Personal Goals
  • Organize your Work-Space, Home-Space, and Digital Space
  • Find Better Work-Life-Writing Balance
  • And more

What: How to Restart Your Writing Life

When: May 14 at 12pm PT

Where: Zoom  (link provided via email when you register)

About the Book: One of the biggest reasons goals fail is that people often don’t put enough thought into what they really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. Eckerling presents readers with her own tested and proven method: the D*E*B METHOD®, a brainstorming and task-based system, which stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Through a combination of writing exercises and systems, Eckerling provides readers with a process for making and setting goals that is stress-free, easy-to-manage, and even fun.


Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals (Mango Publishing, January 2020), as well as the self-published Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages.
A goal coach, project catalyst, and founder of the D*E*B METHOD®, Debra works with individuals and businesses to set goals and manage their projects through one-on one coaching, workshops, and online support. Note: DEB stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. She is the founder of Write On Online, a live and online community for writers, creatives, and entrepreneurs, as well as host of the #GoalChat Twitter Chat (Sundays at 7pm PT) and the Guided Goals Podcast.

January 15 – 5 Tips to Win as a Writer in 2021

By Admin

Goal-Setting Simplified

We have a brand new year to make things happen! Whoo hoo!

To get what you want, you need to know what you want. And then make a plan to achieve it. 

Is this the year you get to finish your book? Find an agent? Get published? Or maybe you have other writing aspirations.

Whatever your goals, Debra Eckerling is here to help!

To set yourself – and your goals – up for success in 2021, join Debra Eckerling, founder of the D*E*B METHOD® and author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals, for a Lunch N Learn for the Women’s National Book Association – San Francisco Chapter, on January 15 at 12pm PT.

During this workshop, Deb will discuss how to:

  • Hone in on Your #GoalTopia
  • Create Your Mission & Motto
  • Map Out Long- and Short-Term Goals
  • Create Rules and Rewards
  • Set Yourself up for Success
  • And more

Title: Goal-Setting Simplified: 5 Tips to Win as a Writer in 2021
When: January 15, at 12pm PT

Where: Zoom  (link provided via email when you register)

About the Book: One of the biggest reasons goals fail is that people often don’t put enough thought into what they really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. Eckerling presents readers with her own tested and proven method: the D*E*B METHOD®, a brainstorming and task-based system, which stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Through a combination of writing exercises and systems, Eckerling provides readers with a process for making and setting goals that is stress-free, easy-to-manage, and even fun.


Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals (Mango Publishing, January 2020), as well as the self-published Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages.
A goal coach, project catalyst, and founder of the D*E*B METHOD®, Debra works with individuals and businesses to set goals and manage their projects through one-on one coaching, workshops, and online support. Note: DEB stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. She is the founder of Write On Online, a live and online community for writers, creatives, and entrepreneurs, as well as host of the #GoalChat Twitter Chat (Sundays at 7pm PT) and the Guided Goals Podcast.

October 23 – Virtual Networking Goals for Writers

By Admin

Networking is essential for business and personal growth. And there are so many choices of mixers, workshops, readings, and conferences these days.

So, how do you find the right virtual events, as well as the time for everything you want to do? Set virtual networking goals.

To navigate networking 2020-style, join Deb Eckerling, the founder of the D*E*B METHOD® and author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals, for this Master Class for the Women’s National Book Association – San Francisco Chapter.

During this workshop, Deb will discuss:

  • Setting goals for virtual-networking
  • Finding your “people” online
  • Following up with new contacts
  • Networking best practices for writers
  • And much more!

Title: Virtual Networking Goals for Writers

When: Friday October 23, 12pm PT

Where: Zoom –Zoom (link provided via email when you register)

About the Book: One of the biggest reasons goals fail is that people often don’t put enough thought into what they really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. Eckerling presents readers with her own tested and proven method: the D*E*B METHOD®, a brainstorming and task-based system, which stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Through a combination of writing exercises and systems, Eckerling provides readers with a process for making and setting goals that is stress-free, easy-to-manage, and even fun.


Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals (Mango Publishing, January 2020), as well as the self-published Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages.
A goal coach, project catalyst, and founder of the D*E*B METHOD®, Debra works with individuals and businesses to set goals and manage their projects through one-on one coaching, workshops, and online support. Note: DEB stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. She is the founder of Write On Online, a live and online community for writers, creatives, and entrepreneurs, as well as host of the #GoalChat Twitter Chat (Sundays at 7pm PT) and the Guided Goals Podcast.

September 9 – WNBA-SF Membership Orientation

By Elise Collins

Join us:

Wednesday, September 9, 2020

at Noon – bring your lunch!

There are so many benefits for members of the WNBA-SF and many of our members don’t take advantage of all of the events, workshops and networking opportunities available. 
 
We welcome new and seasoned members to this live interactive workshop(we will record it!) Join past president Joan Gelfand and current president, Elise Marie Collins.
In this interactive virtual workshop, past president Joan Gelfand and current president, Elise Marie Collins will give you the scoop on navigating your member benefits. Women’s National Book Association was founded in 1917 and has 12 local chapters. WNBA is a United Nations nongovernmental organization.
You will learn:
  • How to be listed in the National Women’s National Book Association Directory
  • How to get your book featured on the WNBA National website.
  • How to get your book in the Bookwoman Newsletter
  • Where to join the WNBA book club
  • Where to find other WNBA local and national events(right now we can join fantastic events hosted by other chapters.)
  • Find out how to volunteer for WNBA-SF and connect with other women in publishing, writing, and promoting books.
  • Discover how you can write articles for the WNBA-SF Chapter website, blog, and newsletter!
  • Reduced entry fee to submit to the Effie Lee Morris Writing Contest.
  • How to propose an event for our local chapter.
  • How to propose an event for the national chapter.
Believe it or not, because events are now virtual, you have a great opportunity to interact with even more phenomenal women in the world of words, so don’t wait, know your benefits!
 
RSVP here (link will be emailed to you once you register). We have a limit of 100 attendees at this event, so register early!

September 25 – WNBA-SF Chapter Virtual Happy Hour Mixer

By Admin

Join us:

Friday, September 25, 2020

5pm-7pm

We miss you! Let’s get together and catch up on what you’re up to and share how everyone is doing while social distancing and devouring epic reads in your bathtub. Everyone will get time to share including any writing, new articles, books, virtual classes or awards. Please do share your latest news as we need all the good news we can get nowadays, right? It’s a MIXER, so bring a literary friend or two to join the fun. We appreciate our members and would love for you to join us so we can hear about the past months. We’d love to hear about books you have read, books you are writing, books you are publishing, books you are promoting, or libraries you support. We are enthusiastic for anything about the written word.

Zoom is super easy: you just click on the link we will send you once you rsvp and host Elise Marie Collins will invite you in to the Happy Hour.

All you will need is a smart phone, laptop or desktop with camera so you can join via both audio and video. 

Some inspired ideas to consider:

Bring your own cocktail and snacks, wine and cheese, coffee, tea, or your favorite literary drink 

May we suggest these book and wine pairings: 

https://lithub.com/8-novels-for-the-literate-oenophile/

https://www.winemag.com/2011/09/29/wine-ink/

You might also consider a bookish background for your Zooming. Here are some fab options:

https://www.libraryjournal.com/?detailStory=great-libraries-for-your-zoom-background

Whatever you decide, we are really looking forward to connecting, hearing what you are up to and getting inspired. Please rsvp and tell a friend!

Take very good care and see you soon!

Click the button below to RSVP for the mixer; we are limited to 100 total attendees, so please let us know early!

August 21 – Finding #GoalTopia: A Vision Board Workshop for Writers

By Admin

To get what you want, you need to know what you want. It’s even better when you can see the goals you are aspiring to achieve. 

In this fun, interactive workshop, Goal Coach Debra Eckerling will lead you through a series of exercises to help you hone in on what you want and then create a vision board – aka Goal Map – for your #GoalTopia. #GoalTopia is that magical place where you are achieving your goals and living your ideal life.

Join Deb, the founder of the D*E*B METHOD® and author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals, for this #GoalTopia Virtual Scavenger Hunt on Zoom.

Visual cues are an inspirational and motivating part of the goal-setting process, and Deb wants to set you up for success. We hope to see you at noon on August 21. 

Title: Virtual Networking Goals for Writers

When: Friday August 21, 12pm PT

Where: Zoom –Zoom (link provided via email – RSVP to deckerling@gmail.com – and in the Facebook Event)

About the Book: One of the biggest reasons goals fail is that people often don’t put enough thought into what they really want before diving in. Your Goal Guide by Debra Eckerling starts with that first, crucial step: figuring out your goals and putting a plan in place. Eckerling presents readers with her own tested and proven method: the D*E*B METHOD®, a brainstorming and task-based system, which stands for: Determine Your Mission, Explore Your Options, Brainstorm Your Path. Through a combination of writing exercises and systems, Eckerling provides readers with a process for making and setting goals that is stress-free, easy-to-manage, and even fun.


Debra Eckerling is the author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals (Mango Publishing, January 2020), as well as the self-published Write On Blogging: 51 Tips to Create, Write & Promote Your Blog and Purple Pencil Adventures: Writing Prompts for Kids of All Ages.
A goal coach, project catalyst, and founder of the D*E*B METHOD®, Debra works with individuals and businesses to set goals and manage their projects through one-on one coaching, workshops, and online support. Note: DEB stands for Determine Your Mission, Explore Your Options, Brainstorm Your Path. She is the founder of Write On Online, a live and online community for writers, creatives, and entrepreneurs, as well as host of the #GoalChat Twitter Chat (Sundays at 7pm PT) and the Guided Goals Podcast.

Aug 12 – Create Your Online Style to Sell Yourself… and your book with Judy Baker

By Admin

How to Gain Attention and Respect from Agents, Editors, Publishers, and Readers

Authors recognize the importance of making connections with the right people in the publishing industry. A fabulous first impression can be your doorway into a valuable relationship, book deal, or partnership. Since COVID-19, your first meeting will probably be on a video call. Projecting your personality through the eye of a camera is an art and demands a carefully curated shift from in-person to online conversations and presentations.

Do you impress and connect with your audience on a Zoom call?
Shelley Golden from Shelley Golden Style and Judy Baker from Book Marketing Mentor will show you the way. They have been sharing their insights over Zoom with writers like you. They will show how to pivot your online presence, so you feel more confident and become irresistible within the confines of a small screen.

You will learn to:

  • Create an outline of talking points to stimulate authentic conversations
  • Stage your setting to express yourself and impress your audience
  • Design your look for maximum impact
  • Define your signature style
  • Amplify your message

Leave this workshop with tangible results and the ability to:

  • Craft a powerful statement about who you are and the book(s) you are promoting
  • Know what it takes to engage the support of your reader tribe in an “on-line” format
  • Learn the 5 keys to looking your best on camera: camera angle, lighting, background, clothing color, and make-up.
  • Gain greater respect when inviting people into your home
  • Show your passion, confidence, and professional image
  • Create conversations that magnetize your audience

Shelley Golden from Shelley Golden Style will help you enhance your screen presence and signature look, including lighting, background, and image, in real-time.

Judy Baker, Book Marketing Mentor, will help you create a provocative and memorable message that integrates with your image and resonates with your readers. Your authentic, best self is the result.

Where: Zoom  (link provided via email – RSVP below)

When: August 12, 2020 Noon PDT

 


Judy Baker is a professional business coach serving entrepreneurs and authors since 1994. She is an active member of the Bay Area Independent Publishers Association (BAIPA), Napa Valley Writers, the San Francisco Chapter of the Women’s National Book Association, Women in Publishing, and serves on the board of Redwood Writers. We know Baker for her informative and valuable workshops on marketing and skill-building workshops for the Sonoma Chamber of Commerce, The Volunteer Center of Sonoma County, Sonoma County Adult School, the Small Business Development Center, BAIPA and Redwood Writers. judyb@bookmarketingmentor.com  bookmarketingmentor.com 

 

Shelley Golden is an International Personal Branding Image Consultant with over 20 years of experience. Shelley is passionate about helping create your unique style to boost your confidence and attract the people you want into your life by creating a powerful unique personal brand through your clothing and overall image.

As 4th generation in the clothing and fashion business, Shelley’s rich experience as a fashion stylist, costume designer, costume historian, tailor, and certified color consultant puts her in a unique category to understand what it takes to create a powerful and successful personal brand

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