Podcasting for Authors
Thursday, May 8 at 12 – 1pm PDT
A FREE Virtual Event
Unable to attend? No worries. Register anyway and receive the replay!
Podcasting for Authors Panel
Join WNBA-San Francisco for a fun and informative panel on podcasting.
One of the best ways to share your voice – and spread the word about your work – is through podcasting, as a host and a guest. For this panel WNBA-SF networking ambassador Debra Eckerling, who hosts two podcasts and is frequent guest, will be joined by media strategist Stacia Crawford, Stay Ready Media; author, podcaster, and anti-caterer Chef Rossi; and rock radio Hall of Famer, playwright, and author Dayna Steele, who hosts two podcasts.
During this Lunch N Learn, you will learn about:
- The different types of podcasts
- The value of hosting and guesting
- How to find the right opportunities
- How to present yourself as a valuable guest
- And more!
Whether you host, guest, want to do more of both, or are podcast-curious, there’s something for you to discover! Join us and bring a friend!
Meet the Panel:
Moderator Debra Eckerling, WNBA-SF’s networking ambassador, is an award winning author and podcaster. A goal strategist and the creator of the D*E*B METHOD® for Goal-Setting Simplified, Debra offers personal and professional planning, book proposal development. She is host of the GoalChat and Taste Buds with Deb podcasts, and author of Your Goal Guide and 52 Secrets for Goal-Setting & Goal-Getting. Note: Stacia, Dayna, Rossi – as well as WNBA-SF president Brenday Knight and events manager Kate Neff, all spill secrets in Deb’s new book. 52SecretsBook.com

Stacia Crawford is an award-winning PR and media strategist with more than 35 years of experience as a television news producer. She helps authors, entrepreneurs, and industry leaders share their messages on TV, radio, and magazines so they can increase their authority, influence, and income. StayReadyMedia.com.
Chef Rossi is the director, owner, and executive chef of “The Raging Skillet,” a cutting-edge catering company known for breaking any and all rules. She penned the memoirs, The Raging Skillet and The Punk Rock Queen of the Jews, and has also written two full-length plays, a number of one-act comedies, and a one-woman stage adaptation of The Punk Rock Queen of the Jews. She hosts the Raging and Eating podcast. TheRagingSkillet.com.
Dayna Steele is the host of the #survivingalzheimers podcast for caregivers, friends, and families of those diagnosed with Alzheimer’s and a new podcast, Off Their Rockers, for women 50+ still rocking this world! She is also a rock radio Hall of Famer and the playwright and star of the award-winning play The Woman in the Mirror, based on her best-selling book Surviving Alzheimer’s with Friends, Facebook, and a really big glass of Wine. DaynaSteele.com
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What new perspectives and messages do you hope readers gain from reading The Book of Awesome Asian Women?
Shanti Ariker is a writer by night and a lawyer by day. The start of her memoir appears in How We Change, the 2024 San Francisco Writer’s Foundation Writing Contest Anthology. Her work has been published in The Thieving Magpie, On Being Jewish Now substack and Simpsonistas Vol. 3.
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Brenda Knight, author of Women of the Beat Generation, began her publishing career at HarperCollins working with luminaries including Paolo Coehlo, Marianne Williamson, Mark Nepo, and His Holiness the Dalai Lama. Knight was awarded IndieFab’s Publisher of the Year at the American Library Association in 2014. She is the author of Random Acts of Kindness, Be a Good in the World, and Women of the Beat Generation which won the American Book Award. She is President of WNBA-SF Chapter.
Elise Marie Collins has consulted with small businesses, authors, and alumni associations on social media marketing and believes that a social media plan should be intuitive, fun, and seamless. Helping students and clients form healthy lifestyle patterns is Elise Collins’ passion and life purpose. She has taught yoga for the past 20 years and is the author of several books on healthy living, including her latest, Super Ager: You Can Look Younger, Have More Energy, a Better Memory, and Live a Long and Healthy Life. Elise enjoys sharing yoga wisdom and current scientific research and is President of WNBA National.
Kate Farrell, author, storyteller, and educator founded the Word Weaving Storytelling Project and published numerous educational materials on storytelling. She has contributed to and edited award-winning anthologies of personal narrative. Her award-winning new book is a how-to guide on the art of storytelling for adults, Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories. She offers workshops on storytelling and the heroine’s journey for libraries and writing groups
Debra Eckerling is the award-winning author of Your Goal Guide: A Roadmap for Setting, Planning, and Achieving Your Goals and creator of the D*E*B METHOD®, for Goal-Setting Simplified. A goals strategist, corporate consultant, and workshop leader, Debra offers personal and professional planning content development, event strategy, and team-building for executives, entrepreneurs, consultants, and companies. Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more. She is the founder of the
Paul S. Levine “wears two hats:” he is a lawyer (www.paulslevine.com) and a literary agent (www.paulslevinelit.com). Mr. Levine has practiced entertainment law for more than 40 years and established his first solo practice in 1992. Seeing an underserved niche on the West Coast, he decided early on to focus on serving book authors. This naturally evolved into his work as a literary agent. Seeking to expand the range of services he could offer his clients to include the representation of books, Levine opened The Paul S. Levine Literary Agency in 1996, which he has recently expanded. Whether he is considering fiction or non-fiction, Levine will not take on a project unless he feels certain he can sell it. With a preference for politically and socially important works, he represents more than 200 book authors, the vast majority of whom are new, unpublished, or self-published writers. For Levine, the most rewarding moment is holding his client’s published book in his hands at a well-attended book signing and seeing the smile on his client’s face. Enjoying public speaking and teaching, Levine presents extensively at writers’ conferences throughout the country and at entertainment law-related classes and seminars.

Naleighna Kai is the USA TODAY, Essence®, and national bestselling and award-winning author of several controversial novels. She is a literary agent with The Seymour Agency and also a contributor to a New York Times bestseller, one of AALBC’s 100 Top Authors, a member of the Chicago Vocational School Hall of Fame (CVS), Mercedes Benz Mentor Award Nominee, and the E. Lynn Harris Author of Distinction.
Andy Ross opened his literary agency in January 2008. Before that, he was the owner for 30 years of the legendary Cody’s Books in Berkeley. The agency represents books in a wide range of subjects including narrative non-fiction, science, journalism, history, religion, children’s books, young adult, middle grade, literary and commercial fiction, and cooking. However, he is eager to represent projects in most genres as long as the subject or its treatment is smart, original, and will appeal to a wide readership. In non-fiction, he looks for writing with a strong voice and robust narrative arc by authors with the authority to write about their subject. For literary, commercial, and children’s fiction, he has only one requirement– simple, but ineffable–that the writing reveals the terrain of that vast and unexplored country, the human heart.
Leland Cheuk is a MacDowell and Hawthornden Castle Fellow and award-winning author of three books of fiction, most recently the novel NO GOOD VERY BAD ASIAN (2019). Cheuk’s work has been covered in Buzzfeed, The Paris Review, VICE, San Francisco Chronicle, and has appeared or is forthcoming in publications such as NPR, The Washington Post, San Francisco Chronicle, Salon, among other outlets.
Lindsey Smith (Speilburg Literary Agency) represents non-fiction projects. In addition to being a literary agent, she owns a bookstore in her hometown, runs her own publishing press, and is the author of several books and gift products. Having worked in every facet of the publishing industry—from author to publisher, to PR strategist to publicist, she knows the book industry inside and out.
Kat Georges is a poet, playwright, editor, publisher, and graphic designer. She is co-director and an acquisitions editor for Three Rooms Press, an independent publisher inspired by diversity, dada, punk, and passion. Her most recent book is the poetry collection Awe and Other Words Like Wow, and she is co-editor of MAINTENANT, the annual journal of Contemporary Dada Writing and Art. She lives in New York City. Kat is currently looking for LGBTQ+ fiction and young adult fiction that deal directly with current anti-queer attitudes, mysteries that center on bold and daring diverse main characters, and riveting women of history who need to have more attention given to them. Kat welcomes voices that have something different to say, that inspire readers, and that shows the power of innovative, compelling writing. To see the latest Three Rooms Press releases, visit 

Natalie Obando is a graduate from California State University, Long Beach with a BA in journalism emphasizing public relations and a minor concentration in creative writing. For nearly two decades, she’s worked in the world of books as a book publicist. Natalie is the founder of Do Good Public Relations Group and the grassroots organization, Women of Color Writers Podcast and Programming. She is the current national president of the 105-year-old non-profit, the Women’s National Book Association (WNBA), overseeing all eleven chapters across the nation. As the first Latina president of the national organization, her goal has been promoting diversity in publishing via strategic grassroots efforts. Her dedication to promoting diversity, equity, inclusion, and belonging in the book world led her to found and chair Authentic Voices—a four-month long program that immerses people from marginalized communities in a master class of writing, editing, marketing, and publishing.
Peter Carlaftes is a publisher, poet, playwright, author, and actor. The most recent of his seven published books is the poetry collection, Life in the Past Lane. He is co-director and acquisitions editor for Three Rooms Press, with a strong interest in memoirs, literary fiction, mystery, and fantasy by diverse authors.
A well-established agent, who began her career as an editor at major publishing houses, Rita Rosenkranz represents almost exclusively adult non-fiction titles. Her wide-ranging list includes health, history, parenting, music, how-to, popular science, business, biography, sports, popular reference, cooking, writing, humor, memoir, spirituality, illustrated books and general interest titles. She represents first-time as well as seasoned authors, and looks for projects that present familiar subjects freshly or lesser-known subjects presented commercially. Rita works with major publishing houses, as well as regional publishers that handle niche markets. She is a member of the Association of American Literary Agents (AALA), The Authors Guild, and Women’s Media Group.
Jacklyn Saferstein-Hansen is a literary agent at boutique Los Angeles agency Renaissance Literary & Talent. She represents commercial fiction, nonfiction, and illustrated books. Her authors include Olympic gymnast Jordan Chiles, thriller novelist Jennifer Moorhead, cookbook author and novelist Allyson Reedy, and many more. Her agency represents big names including Cher, Goldie Hawn, Heidi Murkoff, and Vanity Fair writer Sam Kashner, as well as several prominent literary estates. Originally from Omaha, Nebraska, she earned her BA in English, Classical Civilization and Medieval Studies and her MFA in Screenwriting, both from Boston University. She is looking to add fresh literary voices to her list in the areas of general and women’s fiction, thriller, history, Jewish issues, and pop culture.
Isabelle Bleecker is a book publishing industry veteran based in New York’s Hudson Valley. In her over 30 years in publishing, she has held positions across editorial, production, and subsidiary rights in several houses including Rizzoli, Tuttle, Basic Books, Da Capo Press, PublicAffairs, and Running Press, giving her a thorough insider’s understanding of every aspect of the trade book business. With Jennifer Thompson she established Nordlyset Literary Agency in 2018 and has placed works of fiction and nonfiction with such imprints as Random House, Algonquin/Little Brown, St. Martin’s Press, Dutton Books for Young Readers, Shambhala, and Broadleaf Books, among others.
Celebrating 48 years working in publishing, John Willig often says to friends that his career actually began as a Newsday paperboy growing up on Long Island, New York. After graduating from Brown University, his first job was as a sales representative in academic publishing. He soon began work as a marketing manager and then editor for HarperCollins where he published in 1984 one of the first books on AI Artificial Intelligence: Tools, Techniques and Applications by Tim O’Shea and Marc Eisenstadt. As his interests moved to trade publishing, he became an executive editor at Prentice Hall for business books. While at P-Hall, John enjoyed working with such authors as Henry Mintzberg, Philip Kotler and Jim Collins. He acquired and edited Jim’s first book Beyond Entrepreneurship which now has a new edition B.E. 2.0. In 1991 he decided to become a literary agent to work more closely with writers. Throughout his career as an editor and agent, John has successfully negotiated over 850 publishing agreements and worked with many award-winning authors. John participates at many industry events including the
Throughout her career, Jen Newens has been an author, editor, and publisher, giving her experience in all sides of the publishing business. In her new role as agent, Jen applies her 360-view of the publishing world, seeking out original voices and developing exciting new talent in children’s literature and adult nonfiction categories.
Noelle Armstrong is an Acquisitions Editor at New World Library, a publisher dedicated to books that inspire and challenge us to improve the quality of our lives and the world. She is the host of
Katharine Sands has worked with a varied list of authors who publish a diverse array of books including fiction, memoir and non-fiction. Among the books she represents are: The Apothecary’s Curse, nominated for the Bram Stoker Award in the First Novel category by Barbara Barnett and its sequel, Alchemy of Glass; Girl Walks Out of a Bar, a memoir by Lisa Smith that was featured by People Magazine as Notable Nonfiction and I’m Speaking: Every Woman’s Guide to Finding Your Voice and Using It Fearlessly by Jessica Doyle-Mekkes. Katharine likes books that have a clear benefit for readers’ lives in categories of food, travel, lifestyle, home arts, beauty, wisdom, relationships, parenting, and fresh looks, which might be at issues, life challenges or popular culture. When reading fiction, she wants to be compelled and propelled by urgent storytelling and hooked by characters. For memoir, femoir, and himoir, she likes to be transported to a world rarely or newly observed. She is the agent provocateur of Making the Perfect Pitch: How to Catch a Literary Agent’s Eye, a collection of pitching wisdom from leading literary agents.


Laurie Sue Brockway is a seasoned writer of thousands of articles, 25 books, and many once-unfinished manuscripts. She developed her unique approach to tapping into creative magic after years of writing panic, fear, and frustration! Her books have been published by Penguin, Random House, Sterling, and Llewellyn. Now running her own self-publishing company, she is sharing her wisdom to help other writers. Her books include Writer’s Flow, She Who Scrivens, Goddess Seshat, Lakshmi Magic, and The Goddess Pages. She holds degrees in psychology, ministry, and public history. Find out more at 
Eva Barrows is a developmental editor and content manager in the San Francisco Bay Area. She edits a variety of non-fiction and fiction book projects spanning self-development, memoirs, and historical fiction novels. Eva is the 2023-2025 Vice President of the California Writers Club, San Francisco Peninsula chapter and member of the Historical Novel Society and Women’s National Book Association. Eva founded
Lila LaBine is a line and copy editor of fiction manuscripts and screenplays. She started her business, 