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December 4 – Free Lunch N Learn: Comfort Food, Self-Care & Writing

By Admin

Comfort Food, Self-Care & Writing

Thursday, December 4 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Feed your body and your creativity! Join WNBA–San Francisco for a deliciously inspiring Lunch n Learn with Chef Rossi, author of The Raging Skillet and The Punk Rock Queen of the Jews, and Jessie-Sierra Ross, author of Seasons Around the Table and creator of Straight to the Hips, Baby.

In this lively conversation — moderated by networking ambassador Debra Eckerling, The Book Proposal Expert — Chef Rossi and Jessie-Sierra will share how food, storytelling, and self-care intertwine. Discover how cooking and writing both nourish the soul, how comfort food can fuel creativity, and how taking time for yourself can make your stories even richer.

Bring your lunch, your appetite for inspiration, and your favorite notebook!

Come for the conversation, stay for the community, and leave feeling full in every sense of the word. 

About the Speakers
Chef Rossi is the director, owner, and executive chef of “The Raging Skillet,” a cutting-edge catering company known for breaking any and all rules. She penned the memoirs, The Raging Skillet and The Punk Rock Queen of the Jews, and has also written two full-length plays, a number of one-act comedies, and a one-woman stage adaptation of The Punk Rock Queen of the Jews. She hosts the Raging and Eating podcast. TheRagingSkillet.com.

 

Jessie-Sierra Ross is a food stylist, photographer, and creator of the award-winning blog Straight to the Hips, Baby. Her debut cookbook, Seasons Around the Table, celebrates the beauty of fresh, seasonal cooking and the joy of gathering. Jessie-Sierra’s work has appeared in Better Homes & Gardens, The FeedFeed, and Taste of Home. She brings her warmth, creativity, and culinary passion to every conversation.

 

Moderator: Debra Eckerling is a goal strategist, author, podcaster, and book proposal expert who helps writers, entrepreneurs, and consultants transform their ideas into sellable book proposals. Debra is the author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and 52 Secrets for Goal-Setting and Goal-Getting, and hosts Taste Buds with Deb, GoalChat, and the Book Proposal Podcast. Learn more at TasteBudswithDeb.com and TheBookProposalExpert.com, and connect with Debra on LinkedIn.

 

To register, please fill out the form below: 

Registration is now closed. Visit our homepage to sign up for email notifications and never miss a WNBA-SF event!

November 20 – Free Lunch N Learn: The Art of the Book Pitch

By Admin

The Art of the Book Pitch

Thursday, November 20 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Ready to take your book idea to the next level? Join publisher Brenda Knight (Books that Save Lives) and Debra Eckerling, The Book Proposal Expert, for an engaging Lunch & Learn that demystifies the art — and the heart — of a winning book pitch.

In this practical and inspiring session, Brenda and Deb will walk you through what it takes to grab the attention of agents and publishers, from crafting the perfect hook to presenting yourself as the ideal author for your project. You’ll learn:

  1. What is and is Not a Pitch
  2. How to Craft an Effective Hook
  3. Query Letter 101
  4. The Basics of the Book Proposal
  5. The Art of Pitching Yourself and Your Platform

This is one of the best possible ways to prepare for the San Francisco Writers Conference and our own Pitch-O-Rama 2026!

This interactive event also introduces Pitch Clinic, a new offering, which in part benefits WNBA-SF, where authors can book 30-minute sessions with Brenda and Deb for real-time, personalized feedback on their pitches.

Whether you’re just developing your book concept or getting ready to query, The Art of the Pitch will get you going in the right direction.

About the Experts

Brenda KnightBrenda Knight is a distinguished publishing professional with more than 25 years of experience, currently serving as Publisher at Books That Save Lives and President of the Women’s National Book Association, San Francisco Chapter. Starting at HarperCollins, she worked with luminaries like Paulo Coelho, Deepak Chopra, and His Holiness the Dalai Lama, honing her editorial expertise. In 2015, she was named IndieFab’s Publisher of the Year for her innovative leadership.

Knight authored Random Acts of Kindness, Badass Affirmations (selling over 500,000 copies), and Women of the Beat Generation, which won an American Book Award. As founder of Books That Save Lives, she champions inspirational nonfiction. She teaches at the San Francisco Writers Conference and Writing for Change, mentoring emerging authors. Based in the San Francisco Bay Area, Brenda is dedicated to advancing literacy and equity in publishing. She blogs about simple acts of kindness at LowerHaightHoller.blogspot.com. Visit her work at BooksThatSaveLives.net and connect with Brenda on LinkedIn.

Debra Eckerling is a goal strategist, author, and book proposal expert who helps writers, entrepreneurs, and consultants transform their ideas into sellable books. The founder of The DEB Method for goal-setting simplified, Debra specializes in guiding clients from concept to proposal with clarity, confidence, and direction. With more than two decades of experience leading workshops, coaching thought leaders, and consulting with organizations, Debra has a knack for helping busy professionals develop, organize, and articulate their ideas in a way that resonates.

Debra is the author of Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals and 52 Secrets for Goal-Setting and Goal-Getting, and hosts The Book Proposal Podcast and Book Proposals Simplified on Substack. She is also a regular contributor to and speaker for WritersDigest.com. Learn more at TheBookProposalExpert.com and connect with Debra on LinkedIn.

Learn More

For questions or to reserve your Pitch Clinic spot, email deb@thebookproposalexpert.com.

To register, please fill out the form below: 

Registration is now closed. Visit our homepage to sign up for email notifications and never miss a WNBA-SF event!

Featured Member Interview – Daphneleah Schneider

By Admin

Daphneleah Schneider is a Rightness Release Mentor, Speaker, Reiki Master, Writer, and Model from Los Angeles, California, where she is creating specialized talks and workshops focused on wellness and healing from Rightness.

Can you describe the moment or reasoning, leading up to deciding to write about abandoning/healing the need to be “right”?

(DS): Before I realized what exactly this book was going to be about, I started writing about some aspects of the origin of humans. I wrote extensively on several topics, and then I realized the work needed to be divided. One division led to sharing my personal journey of healing. I have done a tremendous amount of work to heal from Rightness, and listen to others, and have compassion. The book came about because I wanted to share my experience.

What would you say is your favorite part of writing your book, “Releasing Rightness: How Love Heals the Need to be Right”

(DS): I love the magic of it. I love how sometimes the worst words are written, and a good idea is there; with work and effort, the words transform into something good that makes sense.

I love clarifying my thoughts, which then helps me clarify my life beliefs. I love the honesty of it all. I love how good it feels to express myself creatively.

Your blog mentions your emphasis on divinity in your life.  Does the concept of divinity inspire your writing as well? If so, how?

(DS): In my world, a cigar is never just a cigar; all things are divine. Everything in the universe is the divine, which I experience as love. Some things have a higher love frequency than others, but it’s all love. Creativity is divinely inspired. From coloring to creating a masterpiece, it’s all the divine expressing itself through us. Each one of us is divinity incarnate and a form of love. Some people are better at living it than others. And that is part of the human experience. 

The divine inspires my writing in that it moves through me when I write. Even though my writing has a childlike quality to it, the value of the information and my experience help others. Living connected with Divinity is ultimately how I healed from Rightness. The Divine is love and the most potent force. It heals us and connects us to all things.

Could you please walk us through your writing process?

(DS): I ask for help and guidance from the muses and the divine before I begin. I use a timer and work for 15 minutes at a time, or I set the alarm for an hour and work for that duration. 

I usually type and type and then go back and edit. I can write for 2-4 hours a day.

When I have something, I send it to an editor ( a dear friend or my daughter) to help it make sense and give me direction. 

What piece of advice would you offer to women authors?

(DS): Do it! Your story is valuable, and we want it and need it. If you have an idea for a book, it means the idea seeks to live outside of your mind. It needs to be in the world. Others have asked for it, and you heard the call. Take all the time you need and do it. I started with fifteen minutes a day. It was grueling at first. I felt a great deal of shame taking that much time for myself, but I persevered, and it eventually became easier. Now, I consider myself a writer.

Writing daily makes you a writer. You can do it! 

Much of Daphneleah’s time is currently dedicated to completing her first nonfiction book.  A tale declaring how being wrong saved her life. This account of Rightness chronicles how she left the drama behind and entered the world of good living. She shares her loves and joys along with the pain she experienced in her life journey that allowed her to  awaken and love herself and others. She shares how science and love correlate and how we grow by availing ourselves to both. (via https://www.daphneleah.com/)

November 6 – Free Lunch N Learn: Befriend Your Writer’s Block

By Admin

Befriend Your Writer’s Block: How to Have More Fun During Creative Challenges

Thursday, November 6 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Writing is a creative process, and it’s natural to go through ebbs and flows. Many writers have moments of struggle and stress. But when we find ourselves in episodes where good ideas seem to grind to a halt completely and attempting to get words on the page feels like a Sisyphean task, we may consider it writer’s block. Focusing on being blocked, however, can create more of the same. Let’s sensitively unpack some of the real challenges writer’s face, and lessons we can learn, while exploring ways to bring more fun into the process!

In this presentation we will explore:

  • Why writers sometimes feel “blocked.”
  • How to be compassionate with yourself during rough spots.
  • What you can do to put more fun and joy into writing.
  • Ideas to help ignite motivation and productivity.
  • Playful tips for more ease and joy in your creative life.
  • This is for nonfiction and fiction authors. You don’t have to be experiencing a creative challenge to find some fun tips in this presentation!

About the Presenter
Laurie Sue Brockway is a seasoned writer of thousands of articles, 25 books, and many once-unfinished manuscripts. She developed her unique approach to tapping into creative magic after years of writing panic, fear, and frustration! Her books have been published by Penguin, Random House, Kensington, Sterling, and Llewellyn. Now running her own self-publishing company, she is sharing her wisdom to help other writers. Her books include Writer’s Flow, She Who Scrivens, Meet Enheduanna, Lakshmi Magic, The Goddess Pages and several fiction titles. She is a former editor of an iconic national women’s magazine, and of local newspapers and online publications. She holds degrees in psychology, history, and ministry. Find out more at www.revlauriesue.com.

 

To register, please fill out the form below: 

Registration is now closed. Visit our homepage to sign up for email notifications and never miss a WNBA-SF event!

October 30 – Making AI & Publishing Less Scary: Discussion + Halloween Mixer

By Admin

Making AI & Publishing Less Scary: Discussion + Halloween Mixer

Thursday, October 30 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

Artificial Intelligence (“AI”) is casting a long shadow over the creative world. But when modern technology meets outdated federal (copyright and trademark) and state (right of publicity and defamation) law, things can get a little… frightening.

Join WNBA-SF for a spine-tingling discussion with Paul Levine, a literary agent and seasoned entertainment lawyer with 43 years of practice and Adjunct Professor of Entertainment Law at USC Gould School of Law. 

Discover the tricks and treats of how AI is haunting the world of book publishing—and what authors and creatives need to know to protect their work.

Stick around for WNBA-SF’s annual Halloween Mixer, where you can share your scary publishing stories around the virtual campfire.

It’s a mixer, so invite a literary friend or two. Bring your own s’mores. Costumes optional.

About the Speaker

Paul S. Levine “wears two hats:” he is a lawyer (www.paulslevine.com) and a literary agent (www.paulslevinelit.com). Mr. Levine has practiced entertainment law for more than 40 years and established his first solo practice in 1992. Seeing an underserved niche on the West Coast, he decided early on to focus on serving book authors. This naturally evolved into his work as a literary agent. Seeking to expand the range of services he could offer his clients to include the representation of books, Levine opened The Paul S. Levine Literary Agency in 1996, which he has recently expanded. With a preference for politically and socially important works, he represents more than 200 book authors, the vast majority of whom are new, unpublished, or self-published writers. Levine presents extensively at writers’ conferences throughout the country and at entertainment law-related classes and seminars.

Your Mixer Host

Debra Eckerling, aka WNBA-SF Networking Ambassador, is a goal strategist, book proposal specialist, and award-winning author of Your Goal Guide and 52 Secrets for Goal-Setting & Goal-Getting. Founder of  the D*E*B METHOD® for goal-setting simplified, she hosts GoalChat, Taste Buds with Deb, and the Book Proposal Podcast. Check out Debra’s articles on WritersDigest.com, subscribe to her Book Proposals Simplified Substack, and connect with Deb on LinkedIn. Learn more at TheDEBMethod.com.

To register, please fill out the form below: 

Registration is now closed. Visit our homepage to sign up for email notifications and never miss a WNBA-SF event!

October 16 – Free Lunch N Learn: Debunking Myths of Hybrid Publishing

By Admin

Debunking Myths of Hybrid Publishing

Thursday, October 16 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

You just finished writing your manuscript, now what?
 
Traditional publishing, self-publishing, vanity presses, hybrid publishing…the publishing world is complex and difficult to navigate, with hybrid publishing gaining traction in particular. But lack of knowledge and confusion about the term has led to many misconceptions and myths.
 
So what exactly is hybrid publishing, and what is not? Learn about the different methods of publishing and find out what might be your best option during this free Lunch N Learn presented by publisher Audrey Zurcher!
 
Meet the Presenter:
A business owner experienced in book publishing technologies and procedures, Audrey Zurcher launched Spring Cedars in 2019, a hybrid publishing solution that provides writers a publishing alternative, one that is integrated, affordable, personable, and fun.

 

 

 

 

To register, please fill out the form below: 

Registration is now closed. Visit our homepage to sign up for email notifications and never miss a WNBA-SF event!

September 18 – Free Lunch N Learn: Book Marketing with Dr. Judith Briles

By Admin

Book Marketing with Dr. Judith Briles

Thursday, September 18 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

When it comes to authors and book marketing, it may be an Apple Pie and Ice Cream experience … or Crème Brulé with a Dill Pickle Topping. Kinda … ugh. Whether marketing is fun or an overwhelming tsunami, there are tips, tricks, and tools that can calm your author resistance and get things moving once again. 

During this WNBA-SF Lunch N Learn, Dr. Judith Briles will open your eyes, ears, and get you moving forward on your book marketing endeavors.

About the Presenter 

Dr. Judith Briles is the award-winning and best-selling author of 48 books earning over 60 book awards and recently awarded the Author Laureate honor. To date, her books have been translated into 17 countries with over 1,000,000 copies sold! Judith’s books, and work, have been featured in over 1,500 radio and TV shows. She is the host of the AuthorU-Your Guide to Book Publishing podcast that has received over 21 million downloads, posts less than three minute “how to publish and market” videos daily on her YouTube channel Dr. Judith Briles-The Book Shepherd and is the founder of the Colorado’s Authors’ Hall of Fame. Today, she will explore the wide, wide world of book marketing that leads to author success … that is, if you do it.

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September 4 – Free Lunch N Learn: Growing an Online Audience with TikTok

By Admin

Growing an Online Audience with TikTok

Thursday, September 4 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

TikTok is one of the most powerful tools authors have today to build visibility, grow a loyal readership, and connect directly with audiences…but it has its own issues too. Join author Kiri Callaghan and Ana Visneski as they talk about how Kiri built an audience of 390k, and the state of author engagement expectations online.

Whether you’re launching your debut novel or looking to breathe new life into your backlist, you’ll walk away with practical strategies, examples of what works (and what doesn’t), and the confidence to show up authentically on one of the world’s fastest-growing platforms.

Meet the Presenters

Kiri Callaghan

Born from Ink & Stardust, Kiri Callaghan is an author of fantastical fiction, performer and poet. Existing work consists of The Terra Mirum Chronicles (Alys, Changeling), The Seek Anomalie Podcast and a collection of original poems performed live at the Los Angeles Poetry Brothel. When Kiri is not telling stories or pretending to be other people, she is likely exploring the world, dancing under the moon, or crafting something with superglue, paint and sheer audacity.

Her debut into traditional publishing The Hearth Witch’s Guide to Magic and Murder will release in Fall 2025.

 

Ana Visneski

Ana Visneski is a member of the WNBA and the author of F*ck it, Watch This. When not writing, she runs a crisis management firm, Merewif, and teaches crisis communications at the University of Washington.

 

 

 

 

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Featured Member Interview – Sheri McGuinn

By Admin

I write. I always excelled at writing. In a different version of my life, I stayed in the challenging school system where I started, was pushed to excel, and found a mentor who guided me into a writing career before I graduated. You already know my name.

In this version of my life, I spent the last three years of high school in a small town school where the guidance counselor apologized because they didn’t have a decent English teacher. I was fifteen and thought she was weird. I had fun and life took an entirely different path with many moves, careers, and relationships. Life’s been interesting – and it’s all material.

In 2005 I was paid to revise a screenplay. In 2007 I self-published my first novel and I’ve been editing and helping others self-publish since 2013. My short stories, novels, and screenplays have been finalists or honorable mentions in Kindle Book Awards, Emerging Screenwriters, Sacramento International Film Festival, Amazon Breakout Novel Awards, Writer’s Digest International Self-Publishing Book Awards, Writer’s Digest Short Story Writing Competition, and the Saturday Evening Post Great American Fiction Contest. An art book I edited and designed was runner up in the San Francisco Book Festival Photography/Art category.

With the book I’ve just launched, I’m focusing on doing a better, more sustained effort at marketing. That has included figuring out the unifying factors in my novels: They’re stories with strong, propulsive plots and engaging characters – with substance to fuel conversation.

What inspires your writing themes (either as a whole or for each book)?

(SM): While writing a gripping story with characters that stay with you is the structure, I do slide in themes that fuel conversation, too. The inspiration always comes from real life one way or another, and resilience is always a factor. My family and I have had a variety of experiences; I’ve worked with at-risk adults, children, and teens in different ways; and people talk to me. I’ve had a stranger give me their life story in a fifteen-minute bus ride. 

All for One: Love, War, & Ghosts – the first draft was completed in 1981, when Vietnam vets were experiencing a lot of problems and a lack of support. I didn’t recognize a positive rejection from an NYC agent as encouragement to work on it. When I got back to it decades later, I wanted to check on some details – and had trouble finding any Vietnam vets who wanted to talk. Knowing the problems didn’t just go away with time made me decide to have my characters age before the scary stuff begins. 

Running Away: Maggie’s Story – when I got my first check for writing in 2005 and decided to take writing seriously, her issues were more pressing. I’d worked with many girls who’d been molested but either didn’t think anyone would believe them or they’d misbehaved in anger so much that no one would believe them. The story is told in her voice and her mother’s to show how communication got broken and mends. 

Peg’s Story: Detours is her mother’s story. Readers asked for it because the mom mentioned she’d run away at the same age and her parents thought she was dead for ten years. I did some meandering in my twenties and thought her story would be like that, until the character took over at the bus station and shocked me. I put it away, embarrassed that someone might think it was about me. Then I saw an interview program with women who were putting their lives together after being trafficked, and I realized that was her story. 

Tough Times started life as Michael Dolan McCarthy, which was a terrible title for a book geared for teenage boys. Michael’s just a regular kid whose life falls apart one piece at a time, but he toughs it out and takes responsibility for his young white siblings – the kind of character my “tough” students would understand. Making race the reason they’ve never met his mom’s parents was just one more layer and brings in family communication issues again.

Alice is a quite short novel. A group in Vancouver puts on a 3-Day Novel Contest every year. I entered the weekend with an idea of a situation with the bank, because that sort of thing was common at that point, and the three main characters in mind. Once Jack, Alice’s father, showed up, the two of them started dictating the dialogue in the voices of Helen Hunt and Jeff Bridges. They had me laughing out loud and the initial draft was done by the end of the weekend. Sometimes the characters take over in a fun way. Yet it’s been described as a modern day ethics story.

What was your favorite part of writing All for One: Love, War & Ghosts?

(SM): That’s tough. I enjoy the whole process, even revisions on revisions, braiding the plots together. And the little bits where character show through – like when the bad guy flashes on a moment from his teen years. But overall? It’s a bit mean spirited, but I may have gotten the most satisfaction out of the gossip’s faint.

How would you compare your screenwriting process versus books?

(SM): I tend to be very sparing in my description when I’m writing books – I usually stick to details that are essential to understand something else. That makes converting one of my books into the screenplay relatively easy. You give the essential description before the dialogue and let the producer and director add the rest. In both cases, the characters and the story have got to work.

Your educational background covers a wide array of writing capabilities, from research and grant proposals to fiction and nonfiction. Which would you say is your preferred writing vice and why?

(SM): There is great satisfaction when a non-fiction project makes a substantial difference in lives. However, I’ve been making up stories since I was a little kid, so storytelling is me having fun. I grew up in a house full of adults – I was the oops seven years younger than the after-thought who was seven years younger than the family. The after thought’s train was set up in the attic. I was not allowed to run it, but he trusted me to play with all the little people and buildings. And that’s just one example. My mom and I made up my bedtime stories, I helped write our class plays in elementary school, and I researched my first novel the summer I turned ten…

What piece of advice would you give to women aspiring to become authors?

(SM): Love the process – write, share, revise, repeat. If you love the process, you will produce your best work. If you love the process, success doesn’t hinge on numbers.

Sheri McGuinn is an award-winning writer of fiction with strong, propulsive plots and engaging characters that provide substance to fuel conversation. With Master’s degrees in Education and Professional Writing, she also writes and edits for hire and helps people through the self-publishing process.

August 14 – Free Lunch N Learn: Share & Grow: Writers’ Favorites Mixer

By Admin

Share & Grow: Writers’ Favorites Mixer

Thursday, August 14 at 12 – 1pm PDT

A FREE Virtual Event

Unable to attend? No worries. Register anyway and receive the replay!

It’s time for another Share & Tell… with a twist! Join WNBA-San Francisco for a “Share & Grow” Mixer on August 14th at 12pm PDT.

This month’s networking event is all about the tools, tips, and treasures that help us on our writing journeys. Whether it’s a favorite book on craft, must-have app, writing event, motivating podcast, or a creative ritual that keeps you going, bring a resource to share—and get ready to discover something new.

During this event, everyone will have a few minutes to:

  • Share: Their favorite writing resource
  • Grow: Set a goal, based on a new discovery

You’ll walk away with fresh ideas, new connections, and maybe even a few game-changers. As Debra Eckerling, the WNBA-SF networking ambassador, says: “You can’t reach your goals on your own, you need your people: they are your ambassadors, resources, and cheerleaders.”

Whether you’re a seasoned author or just getting started, everyone has something valuable to contribute. Let’s come together, lift each other up, and grow stronger—one favorite at a time.

It’s a MIXER, so please share this event and bring a literary friend or two to join the virtual fun! There will be a virtual guest book so you can share your contact info – and favorite links – there too.

About the Host

Debra Eckerling is the award-winning author of Your Goal Guide and 52 Secrets for Goal-Setting & Goal-Getting. A goal strategist and the creator of the D*E*B METHOD® for Goal-Setting Simplified, Debra offers personal and professional planning, networking strategy, and book proposal development, for entrepreneurs, consultants, and creatives. The networking ambassador for WNBA – San Francisco, Debra has spoken on stages for TEDx, Innovation Women, SCORE LA, and more. She is the founder of the Write On Online community, as well as host of the GoalChat and Taste Buds with Deb podcasts. Learn more about Deb on our website.

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