You’ve polished your manuscript, now polish your pitch! Pitch-o-Rama, hosted annually by the San Francisco chapter of the Women’s National Book Association, is a great opportunity to not only practice your pitch with coaches and fellow writers, but also try that pitch on publishing professionals who can provide advice, direction, and next steps for your writing project.
Pitching your book to an agent or editor might seem like a daunting or terrifying experience. But it’s necessary if you want to publish traditionally. We’ve assembled top agents and editors from all genres for this event, who are excited to hear about what you’ve been working on. Pitch-o-Rama provides a welcoming, encouraging atmosphere to talk with them, and you’ve got six whole minutes per session. That’s twice as long as other pitch events.
Author Nisha Zenoff loves to tell her Pitch-o-Rama success story. “I walked in with a book project that had been turned down a dozen times. I was giving my book one last shot at Pitch-O-Rama. When I left, I was on cloud nine as I got excellent feedback on a new title and ideas to make my project more viable. I got an agent who sold my project to a big New York publishing house, and all because of the support I got from the Women’s National Book Association, SF Chapter at their event. Brava!”
Pre-pitch coaching
If you’re feeling those pre-pitch jitters, coaching can help you get in the zone. We have two coaches this year to give you feedback and be the sounding board you need to get your pitch down. By practicing in front of others, you can build confidence so that you don’t get stuck when you’re trying to pitch to an agent. The atmosphere is supportive and encouraging, with personal, targeted feedback that helps authors succeed at sharing what their books are about. Michelle Travis, now published author of My Mom Has Two Jobs, says, “The pleasant atmosphere that provided an initial coaching session to get into the proper frame of mind, and then the possibility of speaking for six minutes with our agents of interest, was valuable.”
And Dr. Susan Allison says, “I really liked the pre-pitch session. Hearing other people’s pitches helps me hone my own. Plus, people were so very helpful, a very supportive/non-competitive group! Thank you for putting it on!”
Meet your Pre-pitch coaches
Betsy will again be sharing her expertise in a group setting, as part of your Pitch-o-Rama experience. Or if you’d like one-on-one coaching to get your pitch down, you can sign up on the day of Pitch-o-Rama for a time-slot with Elisabeth.
Betsy Graziani Fasbinder MS, MFT, is an award-winning author, a licensed psychotherapist, and a communications trainer. She has coached the reluctant and the phobic in public speaking in Fortune 500 companies throughout the United States and abroad, helping even the most introverted to be comfortable, engaging, and inspiring to their listeners. She coaches presenters to conquer stage fears and connect to listeners. Her favorite clients are writers and artists. For the past five years she’s offered pre-pitch coaching to help nervous writers practice their pitches. And she’s watched newbie writers and seasoned authors alike walk away from these pitches with pros requesting their work.
Elisabeth Kauffman is an editor, an author, and an artist. She edits fiction and memoir for independent clients as well as for publishing companies, and coaches writers to find their voices and connect to the magic in their creative lives. Additionally, she’s been coaching writers with National Novel Writing Month for the past six years, helping them overcome writing blocks and get their stories out. Using creative writing exercises along with tarot, visualization, and more tactile forms of art, she encourages her clients to take risks and tell stories that matter. She regularly volunteers for and speaks at the San Francisco Writers Conference, and with local writers’ groups. She is currently represented by Bradford Literary Agency and hopes to publish her first book (a tarot deck and guide for writers) in the near future.
Saturday, March 21, 2020
8:00 am – 1:30 pm
It’s Pitch-O-Rama PLUS – now Virtual!
Includes pre-pitch coaching.
Registration:
$65 WNBA members, $75 Non-members, Men Welcome!
Limited to the first 70 ticketed attendees.
Come join the fun – register here!



Emmerich Anklam is assistant to the publisher and an editor at Heyday, a Berkeley-based house that has been publishing award-winning books about California for forty-five years. He joined Heyday in 2015. For Heyday he is looking to acquire nonfiction for a general, national audience in the following subjects: history, social justice, nature, and California Indian studies (with a strong preference for Native authors). Recent Heyday titles include The California Field Atlas by Obi Kaufmann, Biddy Mason Speaks Up by Arisa White and Laura Atkins, Bird Songs Don’t Lie by Gordon Lee Johnson, and Foucault in California by Simeon Wade.
Jim Azevedo is the marketing director at
Peter Beren, Literary Agent and Publishing Consultant, is a member of AAR. Formerly publisher at Insight Editions, Sierra Club Books and VIA Books, he has also been an acquisitions editor for Jeremy Tarcher. He specializes in nonfiction in the categories of self-help, pop culture, body, mind, spirit, how-to, illustrated books (art or photography) and narrative nonfiction. His best-known clients include: photographers Art Wolfe (Earth is my Witness) and Frans Lanting (Into Africa), graphic novelist Jack Katz (The First Kingdom), Chakra expert Anodea Judith (Eastern Body, Western Mind), and Taoist Laurence Boldt (Zen and the Art of Making a Living). He is also the author of seven books, including The Writers Legal Companion, California the Beautiful and The Golden Gate. He has nearly 50 years experience in the publishing industry as a Publisher, Marketing Director, Author and Agent. www.Peterberen.com
Michael Carr is a literary agent with a background in editing and writing, working from a home base in San Francisco. He represents writers in a variety of genres, with a special emphasis on historical fiction, women’s fiction, mystery and suspense, and science fiction and fantasy. Michael works carefully with clients to produce the cleanest, most professional manuscripts and enjoys teaching at workshops and conferences to help develop emerging writers. He speaks Spanish and conversational French and before joining Veritas had professions as diverse as programming simulators for nuclear submarines and owning an inn in Vermont.
Associate Agent Karly Caserza was born in the Philippines and immigrated to Northern California as a child. She obtained her Business Marketing degree and has been a Freelance Graphic Designer for over 10 years. In addition to designing a wide range of print and web promotional material for clients, Karly creates book covers for Short Fuse and promotional graphics for Fuse authors. Professionally, Karly began her career in the publishing industry as a reader for Tricia Skinner at Fuse Literary. Her responsibilities quickly grew and she was promoted to Literary Assistant, a role that also included a spot on the production team of Short Fuse. Karly is also the Marketing Coordinator of the San Francisco Writers Conference. In her spare time, Karly is an Adobe Technical Trainer, freelance graphic designer, Young Adult author, video game geek, and art noob. Karly has a deep love for characters with a strong voice and seeks out stories she can get lost in. Diversity in genre fiction is a major bonus. She specializes in middle grade and young adult genre fiction (fantasy, science fiction, and contemporary).
Cristina Deptula is a former science and technology reporter and also the publisher of Synchronized Chaos Magazine, which showcases art and writing from around the world. Literary publicity is a way for her to serve others while satisfying her implacable curiosity! Authors, Large and Small helps authors to find their audience where the people already gather and reach them how they already communicate. We develop individualized outreach plans for each author’s project and continue working until we land mutually agreed-on results. As a large, national team we welcome all genres of writing and work with both traditionally published and self-published authors over traditional and social media.
Suzy Evans is a literary agent, attorney, and author who holds a Ph.D. in history from UC Berkeley. In the adult market, she’s looking for narrative nonfiction, history, science, big idea books on controversial social issues, riveting, elegantly-written memoir (recent favorites include Barbarian Days and When Breath Becomes Air), self-help, parenting (bonus points for humor!) and small quirky books that make her smile and think about the world in new and surprising ways. On the children’s front, she’s seeking MG nonfiction, YA fiction that tackles difficult issues in bold, daring ways, and graphic novels that bring history, literature, and fascinating historical figures (think Socrates! Machiavelli! Hamilton!) to life. She’d also love to find a thriller that has “MOVIE!” written all over it. As an author herself, her books include Machiavelli for Moms (Simon & Schuster) and Forgotten Crimes: the Holocaust and People with Disabilities. She’s also a ghostwriter for a #1 New York Times bestselling author with 25 million copies in print and her work has appeared in the New York Times, the Los Angeles Times, The Wall Street Journal, Newsweek, Parade, Forbes and The London Times. 



Michael Larsen co-founded Larsen-Pomada Literary Agents in 1972. Over four decades, the agency sold hundreds of books to more than 100 publishers and imprints. The agency has stopped accepting new writers, but Mike loves helping all writers. He gives talks about writing and publishing, and does author coaching. He wrote How to Write a Book Proposal and How to Get a Literary Agent, and coauthored Guerrilla Marketing for Writers. Mike is co-director of the San Francisco Writers Conference and the San Francisco Writing for Change Conference. An update is at
Dorian Maffei began https://larsenauthorcoaching.com/at
Andy Ross opened his literary agency in January 2008. Prior to that, he was the owner for 30 years of the legendary Cody’s Books in Berkeley. The agency represents books in a wide range of subjects including: narrative non-fiction, science, journalism, history, religion, children’s books, young adult, middle grade, literary and commercial fiction, and cooking. However, he is eager to represent projects in most genres as long as the subject or its treatment is smart, original, and will appeal to a wide readership. In non-fiction he looks for writing with a strong voice and robust narrative arc by authors with the authority to write about their subject. For literary, commercial, and children’s fiction, he has only one requirement– simple, but ineffable–that the writing reveal the terrain of that vast and unexplored country, the human heart. (AAR).
Jennifer March Soloway is an Associate Agent with the Andrea Brown Literary Agency, an agency that specializes in children’s literature. She enjoys all genres and categories of children’s literature, such as laugh-out-loud picture books and middle-grade adventures, but her sweet spot is young adult. Although she mostly represents children’s literature, she is also open to adult fiction. Jennifer adores action-packed thrillers and mysteries or conspiracy plots. But her favorite novels are literary stories about ordinary people, especially those focused on family, relationships, sexuality, mental illness, or addiction. Prior to joining ABLA, Jennifer worked in marketing and public relations. With an MFA in English and Creative Writing from Mills College, she was a fellow at the San Francisco Writer’s Grotto in 2012. She lives in San Francisco with her husband, their two sons, and an English bulldog.
Yes, I do mean pitch. It may seem a little premature because the WNBA-SF March 24 Meet-the-Agents event is weeks away, but polishing your pitch takes lots of practice. Don’t miss your chance to get individual coaching this Thursday, March 1st at our Member’s Gathering at the San Francisco Main Library where we will focus on preparing your pitch. Mentor Mary E. Knippel, encourages participants to RSVP (