A Substack Fairy Tale Success: Building Your Readership and Platform with Kate Farrell
Thursday, August 21 at 12 – 1pm PDT
A FREE Virtual Event
Unable to attend? No worries. Register anyway and receive the replay!
Have you considered publishing your work on Substack? It’s a trendy, literary platform for writers of all stripes: essayists, memoirists, journalists, and novelists. Each passing month, it continues to attract more top thought leaders, like Heather Cox Richardson, Elizabeth Gilbert, Katie Couric, and She Writes Press publisher, Brooke Warner, to name a few.
Though free to join, it can provide a substantial income via reader subscriptions. Learn how my Substack posts of The Fairy Tale Heroine grew over two years of weekly, focused posts to engage over 2,000 readers. As is true in any publication, the key is well written content, relevant to a niche audience that continues to build. A consistent schedule adds reliability and credibility for you as the author, fulfilling weekly expectations for the readers who can anticipate your posts.
I’ll share effective tips to increase stats that include notes, restacks, use of media, subscribing to other stacks, and recommending those you follow, among others. But the bottom line remains quality of content and relevance. My work on the heroine’s journey is timely and appealing; without an inherent draw that attracts a general readership, Substack does not generate interest or engagement.
BIO
Kate Farrell, storyteller, author, librarian, founded the California Word Weaving Project: Learning through Storytelling; published numerous educational materials on storytelling, and contributed to and edited award-winning anthologies of personal narrative. Farrell’s award-winning recent book is a how-to guide on the art of storytelling, Story Power: Secrets to Creating, Crafting, and Telling Memorable Stories. Kate is the founder of Woven: Telling the Heroine’s Journey based on her work with storytelling as an educator-librarian; she finds profound meaning in the archetypes of feminine fairy tales and shares her process in workshops and on Substack.
Her new book, The Fairy Tale Heroine: Live and Create Her Journey, is available in Winter 2027 from Sibylline Press!
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Publisher AMA
Kat Georges is a poet, playwright, editor, publisher, and graphic designer. She is co-director and an acquisitions editor for Three Rooms Press, an independent publisher inspired by diversity, dada, punk, and passion. Her most recent book is the poetry collection Awe and Other Words Like Wow, and she is co-editor of MAINTENANT, the annual journal of Contemporary Dada Writing and Art. She lives in New York City. Kat is currently looking for LGBTQ+ fiction and young adult fiction that deal directly with current anti-queer attitudes, mysteries that center on bold and daring diverse main characters, and riveting women of history who need to have more attention given to them. Kat welcomes voices that have something different to say, that inspire readers, and that shows the power of innovative, compelling writing. To see the latest Three Rooms Press releases, visit 
Speaking for Authors Lunch N Learn Fireside Chat
Bobbie Carlton is the founder of three companies, Carlton PR & Marketing, Innovation Nights, and Innovation Women, an online “visibility bureau,” dedicated to providing women and other underrepresented voices with a chance to be seen as thought leaders and experts. 
Debra Eckerling is an award-winning author and podcaster, goal-strategist, and speaker, who helps authors, entrepreneurs, and consultants create the life they want through goals. Debra speaks on the topics of setting personal and professional projects, networking strategy, and 
Summer Writing Goals Mixer
Andy Ross opened his literary agency in January 2008. Before that, he was the owner for 30 years of the legendary Cody’s Books in Berkeley. The agency represents books in a wide range of subjects including narrative non-fiction, science, journalism, history, religion, children’s books, young adult, middle grade, literary and commercial fiction, and cooking. However, he is eager to represent projects in most genres as long as the subject or its treatment is smart, original, and will appeal to a wide readership. In non-fiction, he looks for writing with a strong voice and robust narrative arc by authors with the authority to write about their subject. For literary, commercial, and children’s fiction, he has only one requirement– simple, but ineffable–that the writing reveals the terrain of that vast and unexplored country, the human heart.
Mike Larsen is an author coach who loves helping writers reach their goals by adding value to their readers’ lives. Mike and his late wife Elizabeth Pomada worked in publishing in New York before moving to San Francisco in 1970 and starting Larsen-Pomada Literary Agents in 1972. They were charter members of the Association of Authors Representatives, and sold hundreds of books to more than 100 publishers and imprints, before they stopped seeking new clients.
Moderator Debra Eckerling, WNBA-SF’s networking ambassador, is an award winning author and podcaster. A goal strategist and the creator of the D*E*B METHOD® for Goal-Setting Simplified, Debra offers personal and professional planning, 
Chef Rossi is the director, owner, and executive chef of “The Raging Skillet,” a cutting-edge catering company known for breaking any and all rules. She penned the memoirs, The Raging Skillet and The Punk Rock Queen of the Jews, and has also written two full-length plays, a number of one-act comedies, and a one-woman stage adaptation of The Punk Rock Queen of the Jews. She hosts the Raging and Eating podcast. 
Dayna Steele is the host of the #survivingalzheimers podcast for caregivers, friends, and families of those diagnosed with Alzheimer’s and a new podcast, Off Their Rockers, for women 50+ still rocking this world! She is also a rock radio Hall of Famer and the playwright and star of the award-winning play The Woman in the Mirror, based on her best-selling book Surviving Alzheimer’s with Friends, Facebook, and a really big glass of Wine. 
Laurie Sue Brockway is a seasoned writer of thousands of articles, 25 books, and many once-unfinished manuscripts. She developed her unique approach to tapping into creative magic after years of writing panic, fear, and frustration! Her books have been published by Penguin, Random House, Sterling, and Llewellyn. Now running her own self-publishing company, she is sharing her wisdom to help other writers. Her books include Writer’s Flow, She Who Scrivens, Goddess Seshat, Lakshmi Magic, and The Goddess Pages. She holds degrees in psychology, ministry, and public history. Find out more at