Growing an Online Audience with TikTok
Thursday, September 4 at 12 – 1pm PDT
A FREE Virtual Event
Unable to attend? No worries. Register anyway and receive the replay!
TikTok is one of the most powerful tools authors have today to build visibility, grow a loyal readership, and connect directly with audiences…but it has its own issues too. Join author Kiri Callaghan and Ana Visneski as they talk about how Kiri built an audience of 390k, and the state of author engagement expectations online.
Whether you’re launching your debut novel or looking to breathe new life into your backlist, you’ll walk away with practical strategies, examples of what works (and what doesn’t), and the confidence to show up authentically on one of the world’s fastest-growing platforms.
Meet the Presenters
Kiri Callaghan
Born from Ink & Stardust, Kiri Callaghan is an author of fantastical fiction, performer and poet. Existing work consists of The Terra Mirum Chronicles (Alys, Changeling), The Seek Anomalie Podcast and a collection of original poems performed live at the Los Angeles Poetry Brothel. When Kiri is not telling stories or pretending to be other people, she is likely exploring the world, dancing under the moon, or crafting something with superglue, paint and sheer audacity.
Her debut into traditional publishing The Hearth Witch’s Guide to Magic and Murder will release in Fall 2025.
Ana Visneski
Ana Visneski is a member of the WNBA and the author of F*ck it, Watch This. When not writing, she runs a crisis management firm, Merewif, and teaches crisis communications at the University of Washington.
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Debra Eckerling is the award-winning author of
Join the San Jose Woman’s Club and Women’s National Book Association for our CHILL OUT & READ Ice Cream Social and Summer Book Fair. You’ll be able to mix and mingle with members, local authors and neighbors to find out about our many activities at the club.

Kate Farrell, storyteller, author, librarian, founded the California Word Weaving Project: Learning through Storytelling; published numerous educational materials on storytelling, and contributed to and edited award-winning anthologies of personal narrative. Farrell’s award-winning recent book is a how-to guide on the art of storytelling, 


Kat Georges is a poet, playwright, editor, publisher, and graphic designer. She is co-director and an acquisitions editor for Three Rooms Press, an independent publisher inspired by diversity, dada, punk, and passion. Her most recent book is the poetry collection Awe and Other Words Like Wow, and she is co-editor of MAINTENANT, the annual journal of Contemporary Dada Writing and Art. She lives in New York City. Kat is currently looking for LGBTQ+ fiction and young adult fiction that deal directly with current anti-queer attitudes, mysteries that center on bold and daring diverse main characters, and riveting women of history who need to have more attention given to them. Kat welcomes voices that have something different to say, that inspire readers, and that shows the power of innovative, compelling writing. To see the latest Three Rooms Press releases, visit 


Bobbie Carlton is the founder of three companies, Carlton PR & Marketing, Innovation Nights, and Innovation Women, an online “visibility bureau,” dedicated to providing women and other underrepresented voices with a chance to be seen as thought leaders and experts. 

My journey to the