Online, via Zoom
Here is your chance to ask anything in this virtual event featuring publishers. As everyone probably knows, you or your agent needs to get your book or proposal into the hands of an interested editor; that’s the first hurdle. A well-crafted proposal, an agent with good relationships, and choosing the right editors to approach are the first steps.
What most would-be authors don’t know is that the editor has to turn around and sell YOU to an editorial board. The sales management, more often than not, makes the decisions. If sales and marketing think they can sell your book, then you’ve got a wonderful chance of getting published. Publishing veterans Jan Johnson, Nancy Fish, Annemarie O’Brien and Brenda Knight, and publicity expert Jill Lublin will help you navigate the rapids of book publishing so you can find the perfect home for your books. Bring all your questions about book publishing and publicity so you can learn from some of the best in the business!
Note: we are limited to 90 attendees at this event, so register early!
In her long career in publishing, Nancy Fish has worked in almost every iteration of the book business. Having been publicity and marketing director for major houses including Farrar, Straus & Giroux, HarperCollins and Perseus as well as small indies, freelance publicist and copywriter, and bookseller at legendary shops on both coasts, Nancy now manages the Path to Publishing Program, and all the writers programs, at Marin County’s three-store treasure trove, Book Passage. Ask her about them.
Jan Johnson is Publisher Emeritus at Red Wheel Weiser & Conari Press, acquiring select books for each imprint. Before launching Red Wheel/Weiser, Johnson worked at Tuttle Publishing, HarperOne (when it was known as HarperSanFrancisco), and Winston/Seabury Press and as an independent book doctor, rewrite editor and editorial consultant for corporate and independent publishers. Johnson has worked on many bestsellers including Codependent No More, Random Acts of Kindness, Oprah pick The Book of Awakening, and Julia Cameron’s The Artist’s Way.
Annemarie O’Brien is an award-winning children’s author and marketing professional with twenty-plus years of global brand experience. She has a BBA in marketing, an MBA in international business, and an MFA in writing for Children & Young Adults. She teaches story marketing at Stanford Continuing Studies and writing courses at UC Berkeley Extension and Pixar. She is a frequent conference speaker on story marketing.
Michael Larsen co-founded Larsen-Pomada Literary Agents in 1972. Over four decades, the agency sold hundreds of books to more than 100 publishers and imprints. The agency has stopped accepting new writers, but Mike loves helping all writers. He gives talks about writing and publishing, and does author coaching. He wrote How to Write a Book Proposal and How to Get a Literary Agent, and coauthored Guerrilla Marketing for Writers. Mike is co-director of the San Francisco Writers Conference and the San Francisco Writing for Change Conference. larsenauthorcoaching.com/