Archives for January 2020

Novel Approaches to Outlining and Marketing Fiction: Another Reason to attend SFWC 2020!

Come join two of our WNBA-SF Chapter board members in a great presentation blending their expertise and experience.

Brenda Knight, Publisher, Author and Sheryl J. Bize-Boutte, Author present “Novel Approaches to Outlining and Marketing Fiction

This is where the “bookends” of writing meet. Hear unique insights from a prolific and popular writer on the outlining and writing of fiction along with insider secrets from a veteran of Harper Collins marketing and sales that you can use for marketing your book. Get tips on how to create the “who”, “what” and “what ifs” in outlining “must read” fiction, along with strategies for success with social media, publicity, blogging, and more, all designed to draw positive attention to your work. Get information on how to sign up for the Women’s National Book Association-San Francisco Chapter’s March 21, 2020, “Pitch-O-Rama Plus” to learn more about the “4 Ps” that lead to publication.

Sheryl J. Bize-Boutte is an Oakland multidisciplinary writer whose works artfully succeed in getting across deeper meanings about life and the politics of race and economics without breaking out of the narrative, with Oakland often serving as the backdrop for her touching and often hilarious works. Her first book, A Dollar Five-Stories From A Baby Boomer’s Ongoing Journey (2014) has been described as “ rich in vivid imagery”, and “incredible.” Her second book, All That and More’s Wedding (2016), a collection of fictional mystery/crime short stories, is praised as “imaginative with colorful and likeable characters that draw you in to each story and leave you wanting more.” Her latest book, Running for the 2:10 (2017), a follow-on to A Dollar Five, delves deeper into her coming of age in Oakland and the embedded issues of race and skin color with one reviewer calling it “… a great contribution to literature.” Her fictional story, “Uncle Martin” was published by Medusa’s Laugh Press Summer 2019. She currently has a novel in progress titled “Betrayal on the Bayou,” slated for publication in early 2020. She is also a contributor to award winning author Kate Farrell’s upcoming book “Story Power,” an anthology on how writers build and create their stories.

Brenda Knight began her career at HarperCollins, working with luminaries Marianne Williamson, Mark Nepo, Melody Beattie, Huston Smith and Paolo Coelho. Knight served for 8 years as publisher of Cleis Press & Viva Edition, winner of the IndieFab’s Publisher of the Year Award in 2014. Knight is the author of Wild Women and Books, The Grateful Table, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Knight is Associate Publisher at Mango Publishing and acquires for all genres in fiction and nonfiction as well as children and photography books. She also serves as President of the Women’s’ National Book Association, San Francisco Chapter and is an instructor at the annual San Francisco Writers Conference.

Options to Make Your Book Marketing More Effective

By Admin

By Bridgitte Jackson-Buckley, author of The Gift of Crisis

If there is one thing I’ve found out about book marketing it’s this: everyone is not your customer.

As a reader, this makes sense. You don’t want to read every book that’s out there yet, when you publish your own books, why does that knowledge suddenly become irrelevant?

You suddenly want everyone in the world to read your book. It doesn’t matter if it’s the silver-haired grandmother in Texas, the roughneck in Alaska, or the mouthy teenager next door — you simply now insist your book appeals to every demographic on the planet and no one can convince you otherwise.

So, you share your book links everywhere and sit back and wait for the sales to roll in.

And then…

Crickets.

According to Worldometer as of this writing, over 40 thousand books have been published and we’re only a few days into the New Year!

Within this publishing phenomena, how can one book stand out and/or connect with the right readers?

Well, you make your book marketing more effective.

Here are a few options you may not have considered.

Take the time to determine your ideal reader

What is your reader most likely to carry in their backpack, handbag, or briefcase? Is your ideal reader a teen girl, a business person, or a blue-collar worker? Once you’ve determined who your ideal reader is, the next step is to find out where your people hang out online.

Here are some place to look:

Hubspot: If you don’t know a lot about demographics or marketing, this is a great place to start. Their services are a tad pricey, but the blog is free.
Pew Research Center is a nonpartisan fact tank that provides tons of great info about our world. You can use it to find out where your demographic/ideal reader spends time on social media. Enter the search terms you’re looking for about demographics and it’s likely in there.

Goodreads quotes
This seems like such a simple and obvious suggestion, but believe it or not I recently got this straight. I’ve had a Goodreads profile for some time now. Even though I often search online for quotes and inevitably Goodreads shows up in the search, it never occurred to me list quotes from my book on my profile! You never know when your work may appear as others search for quotes. On the author profile there is also an “ask me questions” feature, which is a good way to connect with readers. Additionally, Goodreads is a great place to connect with genre readers – for free!
Quote graphics
My website is hosted by WIX and I have to be honest…if asked, I would happily do a promotional spot for WIX’s stellar customer service. Beyond great customer service, they have a marketing tool that allows users to create beautiful quote graphics that can be posted on all social media platforms. The picture is an example of one of my favorites that was made through my website.
Canva is also an excellent source for creating graphics. However, you will have to research the correct sizing for the graphic you create. Depending on which site you want to share it to, if the dimensions are off the site you post the image on will cut off the edges or stretch the image, distorting it and sometimes making it blurry. It’s helpful to name the pictures as you save them as “A World without Butterflies — Insta” or “A World without Butterflies — FB cover” etc. so you’ll know which graphic can be used for which site based on the dimensions.
Podcast interviews
Shortly after my book was released I received several interview requests. Considering this was the first time I had ever done anything like this, I was quite nervous. It was interesting to see how differently each interview was conducted and how the information came across. I had to get used to watching AND listening to myself on video and in audio interviews. Consider podcast interviews great practice for book signings, speaking engagements, interacting with the public and representing yourself as a writer. One of the best interviews I have ever done to promote my book was on The Soul Directed Life podcast with Janet Conner. Overall it was a spirited exchange between two people with a genuine interest in my book’s subject matter.
Quora
I’ll admit, Quora didn’t appeal to me for a long time. However, it’s another great way to find your audience. If you’ve written “How to Start a Podcast without Looking Silly,” go onto Quora and find people asking questions about how to start a podcast and provide a creative and honest answer, while also linking your article in the answer.
YouTube readings
Recording readings or making quick videos on the topics you write about is a good way to draw readers to your site and your writing. You can create a 10 minute video discussing your book and reading a few key paragraphs and share on your (newly created) YouTube channel (the one with 3 followers). You can also post the video link to your author pages on Goodreads, Amazon, and your website.
Use smaller sites like Mirakee and Flipboard
Mirakee is a great place. It’s a visual site with a younger following. Flipboard allows you to post articles like a collection of online magazines that people can follow.
Contact your local newspaper
You never know! I emailed one of my local newspapers to get information on how to get my book featured beyond a paid advertisement. The editor responded, “If you can make it relevant to the community, we’ll run a feature.” Done!
Create author share groups
Creating a small group of 3–5 people who agree to do a share rotation of work. If there are three of you, each person can share their “promo-of-the-day” link or two to the group, and as you make your promotional rounds you share yours, then theirs, and they do the same for you. Set an agreed number of sites to share to and number of shares so you each benefit from the sharing collaboration.
ManyStories for Medium
ManyStories is part of the Penname platform. Penname is a platform of integrated websites dedicated to content distribution and discovery; a place where writers grow their audience and readers discover stories. ManyStories links to the original article link and selects stories to share on the front page of the site each day and will notify you if your work is selected to distribute. If you’re already a writer on Medium, it’s great because it allows writers to find new readers who are not part of the Medium platform and allows writers to find a pool of writers, with a disproportionately high number of active Medium writers, as well.
Business cards/face-to-face interactions
Yes. Good old-fashioned business cards. The business card I use now is version number 5! It took several different versions before I finally created a business I am absolutely proud of. When I hand my business card to someone, I am so grateful that my presentation is strong and well-prepared to represent myself as a writer. When I am out and about and a natural conversation strikes up with someone, I’ll give the person my business card and invite them to read my writing. The title of my book is listed on the back of my business card and they can search my name and find my writing on various platforms. Considering we live in an infinite universe full of infinite possibilities, you never know what can happen as a result of these brief encounters!
Focus and learn
You can’t be everywhere, all the time. It’s inefficient and exhausting. A good approach is to narrow down tactics, or start slowly, and see what works. Toss what doesn’t. The definition of efficacy is the power to produce an effect. The more you learn what works for you, the better prepared you are for the next book launch. And the next.
Do what you can, then let it go and live your life.
As a writer, there comes a point when you simply have to let go. The book is written, you’ve poured your heart into it and then you have to let it do what it’s meant to do…not always at your direction or on your preferred timetable. A relationship with a book is very similar to the relationship a parent (or caregiver) has with a child. Eventually the child will grow up and have a life of its own. Until then, you do everything within your power, means and resources to provide a good start, a good foundation and then…all you can do is let go. You let go and trust your very best efforts will contribute a life – an existence – that will thrive and touch people in ways you could not have imagined.

I’d love to hear your feedback. Share what works for you and what doesn’t below in comments!

Bridgitte Jackson Buckley is a freelance writer, author and ghostwriter whose focus includes spirituality, transformational documentaries, and in-depth interviews. She is a former contributor to General Religion on the National circuit of Examiner.com as the National Spirituality Examiner. She’s interviewed many New Thought luminaries including Eckhart Tolle, Iyanla Vanzant, Deepak Chopra, and Elizabeth Gilbert. As a freelance writer, she has written online articles for Examiner, Tiny Buddha, Recreate Your Life Story, Thrive Global, Medium, Gaia and Patheos’ Spirituality Itself. She is a fluent Spanish speaker and has traveled extensively throughout Central America including Belize, Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Additional travels also include Hong Kong, Malaysia and (her favorite adventure) Thailand. She currently resides in Los Angeles with her husband, three children and Miniature Schnauzer.

Launch a Successful 2020 at SF Writers Conference!

By Kate Farrell

February 13 – 16, 2020
Intercontinental Hyatt Regency Embarcadero
5 Embarcadero Center, San Francisco, CA 94111

Join us and help us promote WNBA-SF at the San Francisco Writers Conference!

This will be the 17th Celebration of Craft, Commerce, and Community for all writers. Attendees will join with 100+ presenters and fellow writers from across the country and around the world at this year’s event. The SFWC events are consistently rated among the friendliest, top writer’s conferences anywhere.

Presenters this year will include bestselling authors, literary agents, editors, and publishers from major publishing houses. There will be experts on self-publishing, book promotion, platform building, social media, and author websites. SFWC has one of the largest faculties of any writer’s conference.

The four-day event is packed with 100+ sessions for writers–from the craft of writing to the business of publishing. There is copious networking with the very people who can advance your writing career, an opening gala, three keynote speakers, lots of social interaction with other writers, and evening Open Mic readings and pitch sessions. There will be exhibitors with services and tools for writers, including WNBA-SF Chapter, who will also present sessions.

If you are working on your book, getting ready to publish it, or looking for ways to promote an already published book, this is the event you need to attend. TO REGISTER for the 2020 San Francisco Writers Conference, CLICK HERE!

The San Francisco Writers Conference kicks off Thursday evening with separate Master Classes, taught by the conference headliners, our own Brooke Warner and Jonathan Maberry, among others. The Master Classes continue Sunday evening on an array of topics, open to all. Register HERE for Master Classes.

Be sure to check out the Screen Writing Summit and the Poetry Summit, also with separate registrations. And don’t miss the FREE, Open to the Public events, like the Writers Coffeehouse Friday evening with Jonathan Maberry and the Children’s Event Friday morning with Armand Baltazar.

The conference runs–pretty much non-stop–through late afternoon on Sunday. If you can stay longer, there is a no-host dinner where you can keep the networking going with SFWC presenters, staff, and volunteers. That’s the entire Presidents’ Day weekend..and then some!

We are proud that so many of our WNBA members will be presenters and volunteers at this conference including: Brooke Warner as a Keynoter, Brenda Knight, Joan Gelfand, Nina Amir, Linda Lee, Mary E. Knippel, Martha Conway, Kate Farrell, Barbara Santos, Helen Sedwick, and more!

Five Reasons to Review a Book and a Brief How-To

By Admin

By Nita Sweeney, author of Depression Hates a Moving Target

I’m embarrassed to admit how little I appreciated the importance of book reviews until my own book, Depression Hates a Moving Target, was published. Before that, I posted the occasional review on Goodreads and didn’t even know that some publisher sites (including Mango) accept reviews. I rarely left a review on Amazon.

How times change. Now I am ever-so-slightly obsessed with (I’m always obsessed with something) checking all those sites for reviews of my book. And I’ve gone so far as to spend your precious time telling you about it.

Why Leave a Review?

So just why should a person, especially a busy person with lots of competing interests and precious little time or energy, a person such as you, review the books you read?

To Remember the Book

I’ll go ahead and date myself. I’m old enough that I sometimes forget I’ve read a book, even if it seemed “memorable” at the time. It’s a bit frightening, but also enlightening to scan a review I’ve written. It refreshes my recollection and sometimes makes me want to read the book again.

To Forget the Book

Perhaps it’s part of my mental health challenge, but I don’t think I’m alone here. If I read a deeply moving (or deeply disturbing) book, I get “stuck” in the story. Characters and scenes stroll and scroll through my mind when I should be doing other things. Often I can’t sleep. I toss and turn, trapped by the book. But if I write a review, capturing the essence of what is looping through my mind, it releases me and helps me move on.

To Keep Yourself Honest

Many of us skim when we read. I’m no different. But in order to leave a detailed review, I must read deeply. If I want to review the book, I allow myself to slow down, sink in, and really pay attention. As a result, reading regains a pleasure it once lost.

To Share Your Joy (or Pain)

If I enjoy a book, I want other readers to know. If I detest a book, I want other readers to know. If I didn’t finish a book, I want other readers to know that too. Having said that, I do my best not to pan a book just because it wasn’t what I expected. I’m referring to the 3-star review Marko Kloos received because his novel wasn’t a 36-count package of Jimmy Dean sausages.

To Applaud the Author

I’ve always loved authors. Since my earliest days, people who created books out of thin air were my heroes. But now that I have personally gone through the entire process of not just writing a book and finding a publisher, but also marketing the book, I hold other authors in even higher esteem. I want to shout from the rooftops, “You did a really difficult thing! Great job!”

What Makes a “Good” Review?

As a published author, I appreciate the numbers game. Any positive review is lovely and a review of more than two sentences feels like a gift. But the reviews that stay with me are the ones in which the reader shares something personal about themselves and how the book made them feel. One reviewer said “Nita is inside my head.” Another wrote, “I had to stop at the end of one paragraph and call my mom.” Personal connections like these bring me to tears.

When I write reviews now, I remember how it felt to read reviews of my own book. I search for a place where I connect deeply with the book and share that with the author. This type of review achieves all the things I listed above and writing it feels fabulous since it provides the opportunity to cheer someone else along this twisting, winding, writing path.

[This article originally appeared in Nita’s blog, Bum Glue.]

Nita Sweeney is the author of the memoir, Depression Hates a Moving Target: How Running with My Dog Brought Me Back from the Brink, which was short-listed for the William Faulkner – William Wisdom Creative Writing Competition Award and the Dog Writers Association of America Award. Her articles, essays, and poetry have appeared in magazines, journals, books, and blogs including Buddhist America, Dog World, Dog Fancy, Writer’s Journal, Country Living, Pitkin Review, The Taos News, Spring Street, Pencil Storm, WNBA-SF, It’s Not Your Journey, and in several newspapers and newsletters. She writes the blog, Bum Glue, publishes the monthly e-newsletter, Write Now Columbus, and coaches writers in Natalie Goldberg style “writing practice.” Nita has been featured widely across media outlets about writing, running, meditation, mental health, and pet care. She was nominated for an Ohio Arts Council Governor’s Award and her poem, “Memorial,” won the Dublin Arts Council Poet’s Choice Award. When she’s not writing or coaching, Nita runs and races. She has completed three full marathons, twenty-eight half marathons (in eighteen states), and more than ninety shorter races. Nita lives in central Ohio with her husband and biggest fan, Ed, and their yellow Labrador running partner, Scarlet the #ninetyninepercentgooddog.

The WNBA-SF Has Your Back!

By Admin

Join or Renew Membership today for Awesome Benefits!

Agents have told us that writers who belong to organizations like WNBA are more attractive because they demonstrate a commitment to the literary community.

So if you’re a writer trying to get published, joining WNBA-SF Chapter makes you more attractive to agents!
If you’re not a writer, but a lover of the written word, joining WNBA makes you more interesting because you become part of a community of amazing women who are writers, editors, agents, publishers, booksellers, librarians, publicists, bloggers and more!
As a member of WNBA-SF Chapter, you can meet some of your favorite authors and get to know women who are on the cusp of being published and will soon join that list of your favorites! You’ll have interesting discussions about beautiful writing, share the challenges of finding an agent, learn about the current state of publishing and get tips on how to promote a self-published book, or how to pick the right read for a book club.
Joining WNBA-SF Chapter really does make you more attractive and interesting!

NOW is the time to join (or renew if you are already a member) so that you can take advantage of these great benefits:

Meet publishing professionals face to face at WNBA mixers, readings, writers’ conferences, educational events and at our successful Pitch-O-Rama where many local authors met agents that led to publishing contracts!
Promote your book or business: For $30/year a published author or publishing professional member can have two book covers or logos on the WNBA/National home page and link to their business blog and website.
If you use @WNBA National, the national organization will often favor or re-tweet your tweets, increasing your following.
As WNBA member, you are eligible to submit an article for consideration in the Bookwoman – the national newsletter that goes to all 11 chapters and every member. And you can list your recent news in Member News.
Link your blog or website to the SF chapter. Attend as many in person meetings and events as possible to get to know people. Then there’s a good chance that you will make some really great connections.
Having WNBA on your resume is a plus, as it has helped many women move their careers forward, and agents like to see that you are part of the local literary community.
Discounts on WNBA events and opportunities to participate as a volunteer at the San Francisco Writers’ Conference and San Francisco Writing For Change and showcase your book at local book festivals and bookstores.
Ability to promote and sell your book or expertise at specified events.
Teach a class or present your book at one of our Mechanics Institute Library San Francisco events in 2020 for fantastic visibility to the public and the large MIL membership!
Participate in our or Litquake readings or book fairs.
Great way to network!!!!

You can join or renew now by going to this page. There is no application requirement to join. Become a member or renew your membership to enjoy the benefits for the whole year. Jump on your computer and sign up today.