Book Passage Archives - Women's National Book Association, San Francisco Chapter

Wednesday, March 18, 2020 – 6:00pm
New Format:
Book Passage Social Media Panel is on Zoom!

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Book Passage, SF Ferry Building, presents a powerful panel discussion of one of the most popular subjects generally introverted authors want to know about. WNBA-SF’s own Elise Marie Collins joins members of the Author’s Guild to clear up many of the myths and truths about social media for writers.

Presented with the Authors Guild and the Women’s National Book Association

Authors often hear that they should spend time on Facebook, Twitter, LinkedIn, and a half dozen other platforms building an audience for their writing. Handled adroitly, social media can prove to be a powerful tool. This panel discussion will cover specific examples of entranced audiences, signed deals, and careers launched from writers who have made social media work for them.

Panelists

Laird Harrison
A genre nonconforming writer, Laird Harrison has published journalism and poetry, fiction and essays for magazines, literary journals, newspapers, book publishers, and websites, and worked in radio and video as well. He teaches at the the Writers Grotto.

Nayomi Munaweera
Nayomi Munaweera’s book Island of a Thousand Mirrors won the 2013 Commonwealth Book Prize for the Asian Region. She found her agent and first publisher on Facebook.

Lyzette Wanzer
Lyzette Wanzer is a San Francisco writer, editor, and creative writing workshop instructor. Her work reflects the peri-racial, social, and economic experiences of African-Americans and others. She’s a true believer in LinkedIn, and has taught many workshops on that topic.

Elise Marie Collins
Elise Marie Collins has consulted with small businesses, authors, and alumni associations on social media marketing and believes that a social media plan should be intuitive, fun, and seamless. Helping students and clients form healthy lifestyle patterns is Elise Collins’ passion and life purpose. She has taught yoga for the past 20 years and is the author of several books on healthy living, including her latest, Super Ager: You Can Look Younger, Have More Energy, a Better Memory, and Live a Long and Healthy Life. Elise enjoys sharing yoga wisdom and current scientific research.

Nilofer Merchant
Nilofer Merchant, a tech executive of 25 years is now an author of 3 non-fiction books reshaping work to create more value by valuing each of us. Named one of the top 50 management thinkers of our time by Thinkers50, and top 10 HR thinkers by HR Magazine, Nilofer has given a TED talk that has been cited 300 million times.

Building a platform is now standard for all authors and writers. But what does this mean? Platform these days must include all forms of social media. Writers frequently and fearfully ask: Do you have to have a following to write a book? Yes and no! It NEVER hurts to develop your social media chops! The short answer: In general, social media cultivation helps you get traction, unless you’re lucky enough to have a book idea that catches on like wildfire.

Social media is like kindling for that fire. You put your ideas and see which ones light up! Social media is a great way to spread your ideas, bring fans on board, and spark conversations.

How to Sell Your Book to a Publisher and Who You’re Really Selling
Mechanics’ Institute Library, San Francisco
Friday, Jan 17, 2020, 12:00 Noon
57 Post Street, San Francisco, CA 94104
4th Floor, Chess Room (Free to Public, refreshments available)

As everyone probably knows, you or your agent needs to get your book or proposal into the hands of an interested editor; that’s the first hurdle. A well-crafted proposal, an agent with good relationships, and choosing the right editors to approach is the first steps. What most would-be authors don’t know is that the editor has to turn around and sell you to an editorial board. The sales management, more often than not, makes the decisions. If sales and marketing think they can sell your book, then you’ve got a wonderful chance of getting published.

So how do you sell the sales people? If it’s your first book, you have no Neilson Bookscan number to get in the way. That can be a blessing, but you have to prove that you are an “influencer” that can sell your book and provide the publisher’s sales force with the ammo they need to go out to the trade. Publishing veterans Jan Johnson, Nancy Fish, Lara Starr, and Brenda Knight will help you navigate the rapids of book publishing so you can find the perfect home for your books. Bring all your questions about book publishing so you can learn from some of the best in the business!

Jan Johnson is Publisher Emeritus at Red Wheel Weiser & Conari Press, acquiring select books for each imprint. Before launching Red Wheel/Weiser, Johnson worked at Tuttle Publishing, HarperOne (when it was known as HarperSanFrancisco), Winston/Seabury Press and as an independent book doctor, rewrite editor and editorial consultant for corporate and independent publishers. Johnson has worked on many bestsellers including Codependent No More, Random Act of Kindness, Oprah pick The Book of Awakening, and Julia Cameron’s The Artist’s Way.

Nancy Fish: In her long career in publishing, Nancy Fish has worked in almost every iteration of the book business. Having been publicity and marketing director for major houses including Farrar, Straus & Giroux, HarperCollins and Pereus as welll as small indies, freelance publicist and copywriter, and bookseller at legendary shops on both coasts, Nancy now manages the Path to Publishing Program, and all the writers programs, at Marin County’s three-store treasure trove, Book Passage. Ask her about them.

Brenda Knight began her career at HarperCollins, working with luminaries Marianne Williamson, Mark Nepo, Melody Beattie, Huston Smith and Paolo Coelho. Knight served for 8 years as publisher of Cleis Press & Viva Edition, winner of the IndieFab’s Publisher of the Year Award in 2014. Knight is the author of Wild Women and Books, The Grateful Table, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Knight is Associate Publisher at Mango Publishing and acquires for all genres in fiction and nonfiction as well as children and photography books. She also serves as President of the Women’s’ National Book Association, San Francisco Chapter and is an instructor at the annual San Francisco Writers Conference.

Lara Starr has made her mark in publishing starting at Collins, Conari Press and Chronicle Books. A bestselling author of several books, she is also a producer to KGO Radio. Starr is a creative professional with expertise in public relations, marketing, media production, and special events.