Pitch-O-Rama Book Promo Session

Secrets to Successful Book Marketing for Writers: 2018 Panel 


One of the most exciting features of this year’s Pitch-O-Rama is a post-pitch session with a panel of promotional and marketing experts who are there to give you highly effective bookselling tips and tools. Everyone who signs up will receive a proprietary marketing guide in advance filled with the most up-to-date secrets to social media, booking print and radio, including NPR, and the art (and science) of selling your book.

 At the post-pitch session, “Twitter Queen” Cathy Turney will guide you on how to grow your following and tweet your way to the top! Brenda Knight will share insider secrets from big-house publishing to create preorders for your book, how to master metadata and much more. New to Pitch-O-Rama are top publicist Eileen Duhne and Jim Azevedo, who is marketing director for Smashwords, the world’s largest distributor of ebooks. This panel alone is worth the oh-so-reasonable ticket cost.

Building your platform and book promotion can sound daunting, even overwhelming. How can you do that and still have time for the creativity or writing? Turns out, marketing is a creative art as well. From achievable marketing plans, promo ideas that fit your book, and tips for ruling social media, this panel of experts will provide highly effective tools for marketing your writing, your book, and yourself.

 Jim Azevedo is the marketing director at Smashwords, the largest distributor of self-published ebooks, serving over 130,000 independent authors, publishers, and literary agents.

 Eileen Duhné is a publicist and publishing consultant who has worked with everyone from New York Times bestselling authors to self-published books by first time authors. She knows what publicity actually sells books. Eileen has worked in or with the media since she began her career as a radio announcer in the SF Bay Area. The former Director of Publicity and Marketing at a book distributor in Northern CA, for 25 years she has worked on books from Quincy Jones, the creator of Aveda, the founder of The Shift Network, the SF Giants, award-wining photographers, and #1 New York Times bestselling author Mark Nepo, one of Oprah’s favorite writers, as well as dozens of books and projects by individual authors and indie publishers in both traditional and new publishing platforms. She specializes in mind/body/spirit, new sciences, and non-fiction titles. 

 Cathy Turney is the author of Get 10,000+ Twitter Followers—Easily, Quickly, Ethically. A self-described right-brain creative, technophobic Luddite, she sweated bullets to just make Twitter work and shares her simple method to build platform and amass thousands of followers in only five to ten minutes a day. Her first book, entitled Laugh Your Way to Real Estate Sales Success, won the 2015 American Business Award’s Best Business Book of the Year Award. Cathy is an award-winning humor journalist and has served on the boards of the National Society of Newspaper Columnists and Women’s National Book Association-SF Chapter. 

Brenda Knight Brenda Knight worked at HarperCollins in the sales and marketing division and brings both the tried and true tactics as well as the latest secrets for success.Pitch-O-Rama 2018 participants will receive handouts including a comprehensive “Author’s Guide to Social Media” complete with a timeline for building preorders for your book so it launches as a bestseller!


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