Path to Publishing Panel: Does Social Media Really Sell Books?

Wednesday, March 18, 2020  – 6:00pm
1 Ferry Building
San Francisco, CA 94111

Book Passage, SF Ferry Building, presents a powerful panel discussion of one of the most popular subjects generally introverted authors want to know about. WNBA-SF’s own Elise Marie Collins joins members of the Author’s Guild to clear up many of the myths and truths about social media for writers.

Presented with the Authors Guild and the Women’s National Book Association

Authors often hear that they should spend time on Facebook, Twitter, LinkedIn, and a half dozen other platforms building an audience for their writing. Handled adroitly, social media can prove to be a powerful tool. This panel discussion will cover specific examples of entranced audiences, signed deals, and careers launched from writers who have made social media work for them.

Panelists

Laird Harrison
A genre nonconforming writer, Laird Harrison has published journalism and poetry, fiction and essays for magazines, literary journals, newspapers, book publishers, and websites, and worked in radio and video as well. He teaches at the the Writers Grotto.

Nayomi Munaweera
Nayomi Munaweera’s book Island of a Thousand Mirrors won the 2013 Commonwealth Book Prize for the Asian Region. She found her agent and first publisher on Facebook.

Lyzette Wanzer
Lyzette Wanzer is a San Francisco writer, editor, and creative writing workshop instructor. Her work reflects the peri-racial, social, and economic experiences of African-Americans and others. She’s a true believer in LinkedIn, and has taught many workshops on that topic.

Elise Marie Collins
Elise Marie Collins has consulted with small businesses, authors, and alumni associations on social media marketing and believes that a social media plan should be intuitive, fun, and seamless. Helping students and clients form healthy lifestyle patterns is Elise Collins’ passion and life purpose. She has taught yoga for the past 20 years and is the author of several books on healthy living, including her latest, Super Ager: You Can Look Younger, Have More Energy, a Better Memory, and Live a Long and Healthy Life. Elise enjoys sharing yoga wisdom and current scientific research.

Nilofer Merchant
Nilofer Merchant, a tech executive of 25 years is now an author of 3 non-fiction books reshaping work to create more value by valuing each of us. Named one of the top 50 management thinkers of our time by Thinkers50, and top 10 HR thinkers by HR Magazine, Nilofer has given a TED talk that has been cited 300 million times.

Building a platform is now standard for all authors and writers. But what does this mean? Platform these days must include all forms of social media. Writers frequently and fearfully ask: Do you have to have a following to write a book? Yes and no! It NEVER hurts to develop your social media chops! The short answer: In general, social media cultivation helps you get traction, unless you’re lucky enough to have a book idea that catches on like wildfire.

Social media is like kindling for that fire. You put your ideas and see which ones light up! Social media is a great way to spread your ideas, bring fans on board, and spark conversations. 

Meet the Agents & Editors: Pitch-O-Rama 2020

Join us at our new venue in Noe Valley!
Bethany UMC Church
1270 Sanchez Street (at Clipper) SF, CA 94114

Saturday, March 21, 2020
8:00 am – 12:30 pm 

It’s Pitch-O-Rama PLUS!
Includes a continental breakfast and pre-pitch coaching.
$65 WNBA members, $75 Non-members
Men Welcome!
Limited to the first 60 ticketed attendees


Meet the Agents and Editors for Pitch-O-Rama Plus 2020!

These impressive publishing professionals bring years of experience and will provide advice, direction, and next steps for your literary project! 
Pitch-O-Rama

Jim Azevedo is the marketing director at Smashwords, the largest distributor of self-published ebooks, serving over 130,000 independent authors, publishers, and literary agents. Since 2008, Smashwords has helped authors around the world release more than 470,000 titles and distribute their work globally to top ebook retailers, subscription services and public libraries. Prior to joining Smashwords in 2011, Jim built his career in marketing & PR for high-tech companies. Although Smashwords is a self-publishing platform, Jim loves helping authors sharpen their pitches and book descriptions. He credits his journalism education when it comes to guiding authors, and himself, to “get to the point” with messaging. Jim is open to discussing all genres.

Peter Beren, formerly Vice President, Insight Editions, Publisher of Sierra Club Books, Publisher of VIA Books and an Acquisitions Editor for Jeremy Tarcher. Peter Beren is a literary agent and a book publishing consultant to authors and independent publishers. He is the founder of The Peter Beren Agency, located in the San Francisco Bay Area. He is also author or co-author of eight books, including The Writers Legal Companion (Basic Books), California the Beautiful (Rizzoli) and The Golden Gate (Insight Editions). As a publishing consultant, Peter works with independent publishers, self-publishers, and authors to help them make the most of their publishing opportunities. He represents selected nonfiction projects as a literary agent to help authors obtain publishing contracts. https://peterberen.com/

Karly Caserza, Associate Agent,  Fuse Literary, was born in the Philippines and immigrated to Northern California as a child. She obtained her Business Marketing degree and has been a Freelance Graphic Designer for over 10 years. In addition to designing a wide range of print and web promotional material for clients, Karly creates book covers for Short Fuse and promotional graphics for Fuse authors. Karly has a deep love for characters with a strong voice and seeks out stories she can get lost in. Diversity in genre fiction is a major bonus. She specializes in middle grade and young adult genre fiction (fantasy, science fiction, and contemporary). https://www.fuseliterary.com/karly-caserza/

Michele Crim is the West Coast literary agent for Miller Bowers Griffin Literary Management, a boutique agency based in New York City. They represent authors such as Mark Bittman and Jean-Georges Vongerichten, Cal Peternell and Mads Refslund, co-founder of Noma, and MBG recently signed Moby to do a cookbook for his new award-winning restaurant, Little Pine. They work with chefs, food, and lifestyle writers and also represent fiction and narrative nonfiction writers, worldwide. Among others, Michele now represents Yumiko Sekine, founder of the beloved international brand Fog Linen Work; Allison Arevalo, best-selling cookbook author with a new book, The Pasta Friday Cookbook, coming out in September of 2019; and Charleen Badman, James Beard nominee and celebrated chef-owner of FnB Restaurant and Bar in Scottsdale.

Suzy Evans (remote access only) is a literary agent, attorney, and author who holds a Ph.D. in history from UC Berkeley. In the adult market, she’s looking for narrative nonfiction, history, science, big idea books on controversial social issues, riveting, elegantly-written memoir (recent favorites include Barbarian Days and When Breath Becomes Air), self-help, parenting (bonus points for humor!) and small quirky books that make her smile and think about the world in new and surprising ways. On the children’s front, she’s seeking MG nonfiction, YA fiction that tackles difficult issues in bold, daring ways, and graphic novels that bring history, literature, and fascinating historical figures (think Socrates! Machiavelli! Hamilton!) to life. She’d also love to find a thriller that has “MOVIE!” written all over it. Sandra Dijkstra Literary Agency 

Nancy Fish: In her long career in publishing, Nancy Fish has worked in almost every iteration of the book business. Having been publicity and marketing director for major houses including  Farrar, Straus & Giroux, HarperCollins and Pereus as welll as small indies, freelance publicist and copywriter, and bookseller at legendary shops on both coasts, Nancy now manages the Path to Publishing Program, and all the writers programs, at Marin County’s three-store treasure trove, Book Passage. Ask her about them. Nancy is open to discussing all genres.

Becky Parker Geist is CEO of Pro Audio Voices and has been in the audiobook industry since 1981. As an audiobook publisher and producer, Becky has produced and/or narrated hundreds of titles, helping authors leverage their content through audio – even if it is the first or only format of their book to get publishedTypically working with authors and publishers who are challenged in reaching their widest audience, the Pro Audio Voices team provides audiobook production, including complex and unusual projects, and the Audiobook Marketing Program™ to help authors increase their impact. Committed to leadership, Becky serves as President of Bay Area Independent Publishers Assoc. and a Chapter Leader of Nonfiction Authors Association. proaudiovoices.com

Georgia Hughes is editorial director at New World Library, publisher of the Joseph Campbell Library and The Power of Now. She acquires and edits nonfiction books in the areas of spirituality, sustainability, animals, business, women’s issues, and personal growth. Recent acquisitions include Spiritual Envy by Michael Krasny, Dreaming the Soul Back Home by Robert Moss, Dogs and the Women Who Love Them by Allen and Linda Anderson, Right-Brain Business Plan by Jennifer Lee, and The Practicing Mind by Thomas Sterner. 

Jan Johnson is Publisher Emeritus at Red Wheel Weiser & Conari Press acquiring select books for each imprint. Before launching Red Wheel/Weiser, Johnson worked at Tuttle Publishing, HarperOne (when it was known as HarperSanFrancisco), Winston/Seabury Press and as an independent book doctor, rewrite editor and editorial consultant for corporate and independent publishers. Johnson has worked on many bestsellers including Codependent No More, Random Act of Kindness, Oprah pick The Book of Awakening, and Julia Cameron’s The Artist’s Way.

Brenda Knight began her career at HarperCollins, working with luminaries Paolo Coelho, Marianne Williamson and His Holiness the Dalai Lama. Knight was awarded IndieFab’s Publisher of the Year in 2014 at the ALA, American Library Association. Knight is the author of Wild Women and Books, The Grateful Table, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Knight is Editorial Director at Mango Publishing and acquires for all genres in fiction and nonfiction as well as children and photography books. She also serves as President of the Women’s’ National Book Association, San Francisco Chapter and is an instructor at the annual San Francisco Writers Conference.

Georgia Kolias is an Associate Acquisitions Editor with New Harbinger Publications, the foremost publisher in proven-effective psychology and personal growth books for adults and teens. Before joining New Harbinger, she worked in nearly every other aspect of the book world, including: literary management, publicity, book selling, the public library system, and teaching creative writing. She is actively acquiring books in the areas of psychology, self-help, spirituality, social justice, gift books, women’s issues, third phase of life, teen empowerment, spiritualism/occult, practically applied spirituality,  LGBTQ+ queer, and POC issues. She is always interested in work from authors who are emerging leaders in their fields and actively engaged with their potential readers. She welcomes proposals from LGBTQ+ queer, POC, and all other underrepresented voices interested in making positive change. Georgia holds a Master of Fine Arts in Creative Writing and her work has appeared in The Huffington Post, The Advocate, Role Reboot, The Manifest-Station, and various anthologies. Her debut novel, The Feasting Virgin, will be published July 2020.

Lisa McGuinness is a twenty-five-year veteran of the publishing industry. As publisher of Yellow Pear Press, Lisa has worked in the editorial, sales, and production divisions during her tenure at Chronicle Books. In addition, as a writer, developmental editor, and project manager, she has worked on books for Running Press, Barefoot Books, Chronicle Books, and Accord Publishing, as well as custom publications for Starbucks, Gap, the Exploratorium, Cooper’s Hawk Winery and Nordstrom. She has authored several books including Hoppy Trails,  Catarina’s Ring,  Meaningful Bouquets,  Caffeinated Ideas Journal, Bee & Me and Baby Turtle’s Tale (the later two co-authored under the pen name Elle J. McGuinness ), and The Dictionary of Extraordinary Ordinary Animals. She is the founder of Yellow Pear Press (yellowpearpress.com) and acquires books in the categories of lifestyle, gift, self-help, inspiration, children’s and fiction. You can find her at lisamcguinnesswrites.com

Laurie McLean, Partner, Fuse Literary, Laurie McLean spent 20 years as the CEO of a publicity agency and 8 years as an agent and senior agent at Larsen Pomada Literary Agents in San Francisco. Following her stint as the CEO of a successful Silicon Valley public relations agency bearing her name, Laurie was able to switch gears in 2002 to immerse herself in writing. She earned a Bachelor’s Degree in Journalism from the State University of New York and a Master’s Degree at Syracuse University’s prestigious Newhouse School of Journalism. At Fuse Literary, Laurie specializes in adult genre fiction (romance, fantasy, science fiction, mystery, thrillers, suspense, horror, etc.) plus middle-grade and young adult children’s books.

Randy Peyser sells non-fiction manuscripts in all genres and speaks nationally about how to get book deals. She also serves on faculty for CEO Space International where she teaches about writing book proposals. She is the author of: The Write-a-Book Program; Crappy to Happy as featured in the movie, Eat Pray Love; and The Power of Miracle Thinking. Her clients’ books have been in Oprah and Time Magazines, the Wall Street Journal and USA Today Bestseller Lists, in airport bookstores, Office Max and FedEx/Office stores, and on Hallmark TV. Her work is featured in: Healing the Heart of the World; The Marriage of Sex and Spirit; Secrets of Shameless Self-Promoters; and the national bestsellers, Networking Magic, Guerrilla Publicity, and The Profit of Kindness. AuthorOneStop.com.

Andy Ross opened his literary agency in January 2008. Prior to that, he was the owner for 30 years of the legendary  Cody’s Books in Berkeley. The agency represents books in a  wide range of subjects including: narrative non-fiction, science, journalism, history, religion,  children’s books, young adult,  middle grade, literary and commercial  fiction, and cooking. However, he is eager to represent projects in most genres as long as the subject or its treatment is smart, original, and will  appeal to a wide readership. In non-fiction he looks for writing with a strong voice and robust narrative arc by authors with the authority to write about their subject. For literary, commercial, and children’s fiction, he has only one requirement– simple, but ineffable–that the writing reveal the terrain of that vast  and unexplored country, the human heart. (AAR).  www.andyrossagency.com,  www.andyrossagency.wordpress.com   

Lara Starr has made her mark in publishing starting at Collins, Conari Press, and Chronicle Books. A bestselling author of several books, she is also a producer to KGO Radio. Starr is a creative professional with expertise in public relations, marketing, media production, and special events. Currently at Insight Edition, Starr is a children’s book specialist for Path to Publishing.

Brooke Warner is founder and publisher of She Writes Press, president of Warner Coaching Inc., and author of What’s Your Book? and How to Sell Your Memoir. She Writes Press publishes fiction and memoir for women authors and readers. Brooke’s expertise is in traditional and new publishing, and she is an equal advocate for publishing with a traditional house and self-publishing. She sits on the board of the Independent Book Publishers Association (IBPA) and the National Association of Memoir Writers (NAMW). Her website was selected by The Write Life as one of the Top 100 Best Websites for Writers in 2014. She lives and works in Berkeley, California. http://www.shewritespress.com

If you want to see what they all look like, click here!
Better yet, register and meet them in person with your pitch!

register-now 

Novel Approaches to Outlining and Marketing Fiction: Another Reason to attend SFWC 2020!

Come join two of our WNBA-SF Chapter board members in a great presentation blending their expertise and experience.

Brenda Knight, Publisher, Author and Sheryl J. Bize-Boutte, Author present “Novel Approaches to Outlining and Marketing Fiction

This is where the “bookends” of writing meet. Hear unique insights from a prolific and popular writer on the outlining and writing of fiction along with insider secrets from a veteran of Harper Collins marketing and sales that you can use for marketing your book. Get tips on how to create the “who”, “what” and “what ifs” in outlining “must read” fiction, along with strategies for success with social media, publicity, blogging, and more, all designed to draw positive attention to your work. Get information on how to sign up for the Women’s National Book Association-San Francisco Chapter’s March 21, 2020, “Pitch-O-Rama Plus” to learn more about the “4 Ps” that lead to publication.

Sheryl J. Bize-Boutte is an Oakland multidisciplinary writer whose works artfully succeed in getting across deeper meanings about life and the politics of race and economics without breaking out of the narrative, with Oakland often serving as the backdrop for her touching and often hilarious works. Her first book, A Dollar Five-Stories From A Baby Boomer’s Ongoing Journey (2014) has been described as “ rich in vivid imagery”, and “incredible.” Her second book, All That and More’s Wedding (2016), a collection of fictional mystery/crime short stories, is praised as “imaginative with colorful and likeable characters that draw you in to each story and leave you wanting more.” Her latest book, Running for the 2:10 (2017), a follow-on to A Dollar Five, delves deeper into her coming of age in Oakland and the embedded issues of race and skin color with one reviewer calling it “… a great contribution to literature.” Her fictional story, “Uncle Martin” was published by Medusa’s Laugh Press Summer 2019. She currently has a novel in progress titled “Betrayal on the Bayou,” slated for publication in early 2020. She is also a contributor to award winning author Kate Farrell’s upcoming book “Story Power,” an anthology on how writers build and create their stories.

Brenda KnightBrenda Knight began her career at HarperCollins, working with luminaries Marianne Williamson, Mark Nepo, Melody Beattie, Huston Smith and Paolo Coelho. Knight served for 8 years as publisher of Cleis Press & Viva Edition, winner of the IndieFab’s Publisher of the Year Award in 2014. Knight is the author of Wild Women and Books, The Grateful Table, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Knight is Associate Publisher at Mango Publishing and acquires for all genres in fiction and nonfiction as well as children and photography books. She also serves as President of the Women’s’ National Book Association, San Francisco Chapter and is an instructor at the annual San Francisco Writers Conference.

 

Launch a Successful 2020 at SF Writers Conference!

February 13 – 16, 2020
Intercontinental Hyatt Regency Embarcadero
5 Embarcadero Center, San Francisco, CA 94111

Join us and help us promote WNBA-SF at the San Francisco Writers Conference!

This will be the 17th Celebration of Craft, Commerce, and Community for all writers. Attendees will join with 100+ presenters and fellow writers from across the country and around the world at this year’s event. The SFWC events are consistently rated among the friendliest, top writer’s conferences anywhere.

Presenters this year will include bestselling authors, literary agents, editors, and publishers from major publishing houses. There will be experts on self-publishing, book promotion, platform building, social media, and author websites. SFWC has one of the largest faculties of any writer’s conference.

The four-day event is packed with 100+ sessions for writers–from the craft of writing to the business of publishing. There is copious networking with the very people who can advance your writing career, an opening gala, three keynote speakers, lots of social interaction with other writers, and evening Open Mic readings and pitch sessions. There will be exhibitors with services and tools for writers, including WNBA-SF Chapter, who will also present sessions.

If you are working on your book, getting ready to publish it, or looking for ways to promote an already published book, this is the event you need to attend. TO REGISTER for the 2020 San Francisco Writers Conference, CLICK HERE!

The San Francisco Writers Conference kicks off Thursday evening with separate Master Classes, taught by the conference headliners, our own Brooke Warner and Jonathan Maberry, among others. The Master Classes continue Sunday evening on an array of topics, open to all. Register HERE for Master Classes.  

Be sure to check out the Screen Writing Summit and the Poetry Summit, also with separate registrations. And don’t miss the FREE, Open to the Public events, like the Writers Coffeehouse Friday evening with Jonathan Maberry and the Children’s Event Friday morning with Armand Baltazar.

The conference runs–pretty much non-stop–through late afternoon on Sunday. If you can stay longer, there is a no-host dinner where you can keep the networking going with SFWC presenters, staff, and volunteers. That’s the entire Presidents’ Day weekend..and then some!

We are proud that so many of our WNBA members will be presenters and volunteers at this conference including: Brooke Warner as a Keynoter, Brenda Knight, Joan Gelfand, Nina Amir, Linda Lee, Mary E. Knippel, Martha Conway, Kate Farrell, Barbara Santos, Helen Sedwick, and more!

 

Pitch-O-Rama PLUS 2020

Saturday, March 21, 2020
8:00 am – 12:30 pm 

It’s Pitch-O-Rama PLUS – now in Noe Valley!

Bethany UM Church
1270 Sanchez Street (at Clipper) SF, CA 94114

Includes a continental breakfast and pre-pitch coaching.

Registration:
$65 WNBA members,  $75 Non-members, Men Welcome!
Limited to the first 60 ticketed attendees.

Pitch-O-Rama delivers the 4 Ps that lead to publication.

POLISH. You’ve polished your manuscript. Now polish your pitch with our pre-pitch coaches

PITCH. We’ve assembled top agents and publishers for all genres

PROMOTE. Power up with social media 

PARTICIPATE in a Q&A Panel. Secrets to Successful Book Marketing

= PUBLICATION

Pitch-O-Rama 

CLICK HERE FOR THE LIST OF AGENTS AND PUBLISHERS!!!

 

CLICK HERE FOR TIPS AND RULES FOR PITCHING!

Program
8 to 9 am: Continental Breakfast

8 to 9 am: Pre-Pitch Practice Sessions 

9 to 11:45: Pitch to Agents & Editors (2 one-hour sessions)

12 to 12:30 pm: Secrets to Successful Book Marketing for Writers

Register for Pitch-O-Rama!