Book Marketing Pros Panel: WNBA-SF’s Secrets to Successful Marketing for Writers

Author Lunch
Mechanics’ Institute Library, San Francisco
Friday, October 19, 2018, 12:00 Noon
57 Post Street, San Francisco, CA 94104
4th Floor, Chess Room (Free to Public, refreshments available)

When do you start marketing your book? Find out the surprising answer at WNBA-SF’s Book Marketing Master Class. Join three promotional and marketing experts who are there to give you highly effective bookselling tips and tools. Attendees can receive a proprietary marketing guide filled with the most up-to-date secrets to social media, and the art (and science) of selling your book. Building your platform and book promotion can sound daunting, even overwhelming. How can you do that and still have time for the creativity or writing? Turns out, marketing is a creative art as well. From achievable marketing plans, promo ideas that fit your book, and tips for ruling social media, this panel of experts will provide highly effective tools for marketing your writing, your book, and yourself. Brenda Knight will share insider secrets from big-house publishing to create preorders for your book, how to master metadata and much more. Top publicist Eileen Duhne will talk about which media actually sells books and the keys to booking print and radio including NP. Events Manager, TV host and public speaker extraordinaire Sue Wilhite will share how to craft highly successful talks. 

Eileen Duhné is a publicist and publishing consultant who has worked with everyone from New York Times bestselling authors to self-published books by first time authors. She knows what publicity actually sells books. Eileen has worked in or with the media since she began her career as a radio announcer in the SF Bay Area. The former Director of Publicity and Marketing at a book distributor in Northern CA, for 25 years she has worked on books from Quincy Jones, the creator of Aveda, the founder of The Shift Network, the SF Giants, award-winning photographers, and #1 New York Times bestselling author Mark Nepo, one of Oprah’s favorite writers, as well as dozens of books and projects by individual authors and indie publishers in both traditional and new publishing platforms. She specializes in mind/body/spirit, new sciences, and non-fiction titles.

Brenda KnightBrenda Knight began her career at HarperCollins, working with luminaries Marianne Williamson, Mark Nepo, Melody Beattie, Huston Smith and Paolo Coelho. Knight served for 8 years as publisher of Cleis Press & Viva Edition, winner of the IndieFab’s Publisher of the Year Award in 2014. Knight was recognized by the American Library Association for “Outstanding leadership and contribution to society through the publication of books of significance.” Knight is the author of Wild Women and Books, Be a Good in the World, and Women of the Beat Generation, which won an American Book Award. Currently, Knight is Director of Acquisitions and Editorial Development at Mango Publishing. She also serves as President of the Women’s National Book Association, San Francisco Chapter. Her blog can be found at lowerhaightholler.blogspot.com

Heart-centered entrepreneurs hire Sue Wilhite as their Profit Attraction Mentor so they can stop struggling with the marketing that’s not their genius, and attract more perfect customers. As a best-selling author, publisher and business coach, Sue teaches her clients how to earn six figures as an Authority – even if they can’t market their way out of a wet paper bag. Sue currently serves on the WNBA-SF Board as the Membership Co-Chair. ProfitAttractionFormula.com

 

Pushing Boundaries – Stories of Border Crossings, Love, Courage and the Indomitable Human Spirit

WNBA-SF hosts National Reading Group Month 
Book Passage, Ferry Building, San Francisco
October 13th, 2018, Saturday
3:00-5:00pm
Co-sponsored by:

litquake logo 2017

 

 

Kristina McMorris, Sold on a Monday: A Novel (Sourcebooks Landmark, 2018), is a New York Times and USA Today bestselling author. Her background includes ten years of directing public relations for an international conglomerate as well as extensive television experience. Inspired by true personal and historical accounts, her novels have garnered twenty national literary awards, and include Letters from HomeBridge of Scarlet LeavesThe Pieces We Keep, and The Edge of Lost, in addition to novellas in the anthologies A Winter Wonderland and Grand Central. A frequent guest speaker and workshop presenter, she holds a BS in international marketing from Pepperdine. She lives with her husband and two sons in Oregon.

Debbie Clarke Moderow is the author of Fast Into the Night: A Woman, Her Dogs, and their Journey North on the Iditarod Trail (Boreal Books, 2018). The memoir recounts her experience running Alaska’s Iditarod Trail Sled Dog Race and explores her deepening and inextricable bond with her team of Alaskan huskies. The memoir, her first book, was published by Houghton Mifflin Harcourt in February 2016 and was released by Boreal Books of Red Hen Press in June 2018. Debbie earned a BA from Princeton University in 1977 and an MFA in Creative Writing from Pacific Lutheran University’s Rainier Writing Workshop in 2013. She and her husband, Mark, live in Denali Park and Anchorage Alaska.

Lauren Markham is a writer based in Berkeley, California. Her writing focuses on issues related to youth, migration, the environment and her home state of California, and has appeared in outlets such as NarrativeThe GuardianOrionHarper’s, The New RepublicGuernica, The New York Times, and VQR, where she is a contributing editor. She is the author of The Far Away Brothers (Crown, 2017), which was the winner of the Ridenhour Prize, The Northern California Book Award, the California Book Award Silver Medal, and was shortlisted for an LA Times Book Prize and longlisted for the Pen America Literary Award. In addition to writing, she works at a high school for immigrant youth in Oakland, California. 

Brianna Wolfson’s debut novel is Rosie Colored Glasses (MIRA, 2018). She shares her narrative non-fiction in the San Francisco writing circuit, having performed at The Moth and been featured on Medium.  Thinks and writes about family stuff. Does the crossword in pencil. Plays the lottery on Fridays.​

 

Mary Monroe, One House Over: A Novel (Dafina, 2018) is the award-winning and New York Times bestselling author of over 20 novels, with over one million books in print. She is a three-time AALBC bestseller and winner of the AAMBC Maya Angelou Lifetime Achievement Award, the PEN/Oakland Josephine Miles Award, and the J. California Cooper Memorial Award. The daughter of Alabama sharecroppers, she taught herself how to write before going on to become the first and only member of her family to finish high school. She lives in Oakland, California and can be found online at MaryMonroe.org.

Mary Volmer - credit Kory HaydenThe moderator, Mary Volmer, is the author of two novels: Crown of Dust (Soho Press, 2010) and Reliance, Illinois (Soho Press, 2016). She teaches at Saint Mary’s College (CA).

NRGM_Logo