The Pitch-O-Rama Experience

by Dr. Susan Allison

On March 31, 2018, I attended my first Pitch-O-Rama sponsored by the WNBA. I loved the event, from the warm greeting at the door, to the pre-pitch coaching, from the meetings with top agents and publishers to the marketing-panel finale.

POR 2018

I was able to practice my pitch with Amanda McTigue in front of about fifteen other writers and receive constructive feedback. Amanda stressed that it didn’t have to be perfect, that I just needed to be myself, connect with the agent or publisher and talk from my heart about my book project. Great advice.

Before we all lined up and gave our pitches, we heard from each agent and editor. I especially enjoyed Laurie McLean for her kind and inspiring words, telling us to relax, let go of our nervousness and just have fun having a conversation. Andy Ross was also inspiring, energetic and encouraging. These introductions helped me take a breath and go pitch!

I pitched my book, Silver Sex: Finding Love and Passion after Sixty, to Michel Larsen, who as Brenda Knight said, “knows everything!” He really does. I love how clear and direct he is, giving me advice from getting the best agent to starting now to market my brand: “Your brand is ‘silver sex’ nothing else!” One of his best lines, “Books are promotion-driven and you must do the driving.” He is right and I am doing the work now before publishing.

I also spoke with Brenda Knight, representing Mango Media, who gave me the brilliant idea of adding “action steps” for readers at the end of each chapter, making the book more prescriptive. Agent Kristen Moeller from Waterside listened carefully to each person, smiling and nodding encouragingly. She seemed genuinely interested in my book, and took the proposal and manuscript. Finally, I spoke with Georgia Hughes who was polite and straight forward, letting me know that the book probably wasn’t a match for New World Library, but I could send my proposal to her. I liked her honest, no nonsense approach.

The marketing panel at the end of the Pitch-O-Rama gave me so many take-aways, from how to use Twitter (presented by Cathy Turney), to understanding how and when to market a book (presented by Eileen Duhne, Jim Azevedo and Brenda Knight). I so appreciate the free offers of marketing materials, especially from Jim Azevedo and Brenda Knight. All the presenters were generous of their time and resources.

Overall, the Pitch-O-rama was not only helpful, but fun, with lots of laughter, networking, good food and relevant information. As a newbie, I felt at home and am pitching the WNBA to my friends and colleagues. Go women writers! WNBA, you rock!

About the Author

Dr. Susan Allison is a transpersonal psychologist, non-fiction writer and poet and the author of five books: Conscious Divorce, Breathing Room, Empowered Healer, Our Spirits Dance, and You Don’t Have to Die to Go to Heaven. She has just completed her sixth book, Silver Sex, Finding Love and Passion after Sixty. Dr. Allison shares her own life in her books, including how to divorce amicably, how to recover from grief and loss, how to connect with departed loved ones and spirit allies, how to heal and become empowered, and how to live passionately in the silver years. She enjoys a creative life in Santa Cruz, California, and can be contacted at www.drsusanallison.com.

So You Want To Write A Book

Written By Melissa Kirk

Melissa Kirk, write a bookYou’ve felt for awhile now that you have it in you; you see all these books lining the shelves and none of them seem to bring to light the things you would like to bring to light. You know you can do it but there’s a little niggling sense of “What if I’m not good enough?” or “I don’t know how to write a book” or “I’m too busy. I’ll start writing when ______happens and I have more time.

Maybe you’ve even written an outline or a chapter or two and have contemplated sharing them with friends you trust or have gotten some feedback already and feel like it’s now or never. I think I’ve midwifed around 60 to 70 books in my career, maybe more, and I can tell you that those doubts I listed above are completely normal. I know people who’ve written 10 books who start out their eleventh one wondering if they really have it in them.

So you think you want to write a book? Stop thinking and start writing! Here are the six steps to getting a book written.

Step one: Find a topic
I know not everyone has this issue; many would-be authors have too many topics they want to write about and can’t settle on just one. But the best books are the ones that are focused and have a purpose (which we’ll go into in step two). Pick a topic. Just one.
If you’re like me, you may not have a specific topic in mind. I’ve been wanting to write a book from my heart for years but never could figure out exactly what I wanted to say in one.
What is something you could talk about forever? What do you enjoy thinking about, exploring, and participating in?

Not everything will be book-worthy, but it’s a start. Write a list of things you love or continue to think deeply about. Hobbies, topics of interest and study, experiences that have affected you, lessons you’ve learned, things your loved ones seem to appreciate about you.

Step two: Find the book’s purpose
One of the main patterns I see in book proposals is a lack of pattern: people wanting to say too much about too many disparate things without the book having a real mission or purpose. I once got a proposal that claimed that the book would answer every major human question. Needless to say, that went into the circular file.

You know that you have something to say, you know the book’s topic: now, what is your reason for writing the book? How is your reader going to use the information you’re communicating to them? How will it change someone’s life or thinking? How is your book going to contribute to the larger human dialogue?

This may seem like an overly large question, but people buy and read books to discover something new; to hear a new story, whether the book is fiction or nonfiction. The promise of the book will largely determine how many people will be drawn to read it.

This is where you can ask friends or colleagues you trust whether the promise of your book feels compelling to them and, if not, what’s missing.

Step three: Develop an organizational structure
Much has been written on how best to organize a book, so I won’t go into it too much here. Suffice to say: the book should have an organizational structure. It should be obvious why one chapter or section comes after the previous one. Unless that’s your schtick, books should not be train-of-thought.

Organize the information in such a way that the reader will be able to absorb it easily. If it’s too hard to read, you risk losing readers.

Step four: Write!
This is where the rubber meets the road. Write. Every writer has a different method for keeping the momentum going: writing the same time every day, writing a certain number of hours a day, binge writing, writing meticulously by rewriting over and over, doing a brain dump, or going away on a writer’s retreat. But however you do it: write.

If you’ve been blocked for years and want a push to get the thing done, consider joining a writing group such as “Shut up and Write!” (on meetup.com) or forming one yourself. It can be helpful to have accountability with other writers.

Step five: Edit!
When you’re done with your manuscript and have hopefully gone through and revised it at least once, it’s time to spring it on the world, or at least on a handful of people.

I’m biased in that I think it’s very helpful to have a professional editor go over your manuscript. Friends, even if they’re writers, will often be less than honest if you ask them to edit or provide feedback on your book. But if you pay someone to look it over, you’ll be more likely to get good information that will make your book better.

There are two main kinds of editors: copyeditors and developmental editors, though these categories can often overlap. In publishing houses, most often a manuscript gets a developmental editing pass and a copyediting pass, and finally, a proofreading pass when the book has been designed, in order to catch errors that have slipped through.

Developmental editors will work more with the concepts, organization, writing tone, topical focus, and other larger issues. Copyeditors will usually look for the details such as grammatical and spelling errors. Both types of editing are important.

Editorial help can be found online at places like Mediabistro. Jane Friedman has a good article on how to find freelance editors.

Step six: Develop your publishing plan
These days, there are many ways to publish your book that go beyond sending it in to publishing houses and hoping for the best, although many would-be writers still feel like getting published by a publishing company is preferable to self-publishing.

Getting published is more likely, though not guaranteed, to get your book out into the hands of more readers simply because most publishing companies have a distribution network and a process to pitch books to book buyers in major retail outlets. However, getting published in this way does not guarantee your book will be a bestseller.

The hidden secret of book publishing is: Success is mostly based on how hard the author is willing to work to sell themselves (and their book).

 Self-publishing is another option that is becoming less stigmatized these days. Here’s an article from Jane Friedman again with more details on self-publishing options.

How you choose to publish will largely be based on the topic of your book, how much control you want over the end product, and whether you want to share any profits with the publisher (Authors may get as little as 10 percent of the net profits from their book sales, based on the final cover price, less retailer discounts).

Many writers seem to be embracing the idea of pitching the book to publishing companies and then exploring other options if publishers don’t seem interested (or if the deals they get offered aren’t very good).

Either way, if you wish to have a successful book, you’re going to have to work to promote yourself and your product. There’s no real way around that.

What you do with the book after the manuscript is finalized will, obviously, depend on whether you plan to publish it yourself or pitch it to a house. If you’re pitching it, you’ll need to develop a book proposal. If not, you’ll need to research ways to self-publish.

One warning: I caution against ever paying another company to publish your book. If you want to self-publish, which means having someone design the pages and the cover, you can easily find freelancers to do that work. So-called “vanity presses” usually rely on hoodwinking would-be authors into paying for services that may be substandard.

Happy writing!

Melissa Kirk is a freelance editor with 18 years of experience in nonfiction book publishing. As a career editor, she has worked at Ronin Publishing, Chronicle Books, Wiley/Jossey-Bass, and New Harbinger Publications. She is the founder of Words to Honey Editing and Publishing Services.

Pitch-O-Rama 2018: Highlights

Written by Sharon McElhone

POR 2018 highlightsThe looming question since the Great Recession, the invention of Kindle, and the highjacking of content by corporate giants like Amazon and Google has always been, can the publishing industry survive the onslaught? For about a decade, a dark cloud has hovered over newspapers, writers, agents, editors, and publishers alike as they found it increasingly difficult to make money in an industry that was already difficult to survive in in the first place. Times have been bleak for writers and all their affiliates, but lately it feels like the purpose of the writer is being re-established.

On March 31st, writers, agents, publishers, and editors found less darkness and instead a renewed sense of optimism. The environment was cheery as people congregated inside the iconic Women’s Building on 18th Avenue in San Francisco. Pitch-O-Rama 2018, which ran from 8 a.m. to 12:30 p.m., didn’t disappoint. The venue sold out. The intimate space filled up with both new and long time professionals, both women and men in the writing industry. It felt like a dawn of sorts, as if all the chaos and confusion caused by the past upheavals had finally settled and professionals in the industry had a sense of how to move forward again. The great feeling of community emanated all morning.

POR 2018 highlights 

The morning started off with coffee and a pre-pitch coaching session led by WNBA members, Betsy Graziani Fasbinder, Mary E. Knippel, and Amanda McTigue. The pre-pitch coaching session allowed writers to practice their pitches before meeting with agents, editors, and publishers. Small group break-outs in an intimate setting helped ease jitters before the actual pitch sessions began.

When the half-hour of coaching finished, writers spent the next three hours delivering pitches to the agents, editors and publishers of their choice in 6-minute time slots. It was like speed dating for writers. A pitch for a book was made, connections happened, and cards got exchanged. The morning ended with a panel discussion on marketing and craft led by WNBA president, Brenda Knight.

The WNBA sponsors this annual event for a morning full of expert advice, networking, with the potential of finding an agent, publisher, or editor for a particular body of work. Breakfast is also served. This year, in attendance were agents Lisa Abellara and Dorian Maffei of Kimberley Cameron and Associates, Michael Larsen of Larsen-Pomada, Laurie McLean of Fuse Literary, Kristen Moeller of Waterside Productions, Andy Ross, Jennifer March Soloway of Andrea Brown Literary Agency, among others. Publishers included She Writes Press, Smashwords, New World Library, and HeyDay, among others.

POR 2018: Brenda and Kate WNBA board members and volunteers make this event possible each year. The work that it takes to put on these events is no small thing: getting up at 4:30 a.m. the day of the event and the prep months beforehand. As some of us sat behind the breakfast table serving bagels and homemade apple coffee cake, attendees, both women and men, came up to say things like “Glad I came,” “A pleasant surprise,” “It felt very warm,” “and “I would like to become a member and help.” Those are the kinds of exchanges that mean something good happened that day. The publishing industry and the writer found their place again on the other side of what has been shrouded in uncertainty for far too long.

WNBA-SF board member Sharon McElhone is a journalist, columnist, and author of six books. Her articles have appeared in La Oferta, Orchard Valley Review, The Cupertino Courier, The Sunnyvale Sun, among other publications. Her column is called “Middle America-Our Engine,” and can be viewed online at La Oferta. Her fiction has appeared in The New Short Fiction Series 2012 in Los Angeles, Label Me Latina/o Spring 2015 and in the 2017 anthology Basta! She is half Ecuadorian and half Irish and lives in Silicon Valley with her husband and children. She is working on a memoir related to childcare, a novel, and a fourth collection of poems. 

South Asian Books to Celebrate Earth Day

Written by Gauri Manglik

Gauri Manglik, South Asian booksHere’s a round-up of some unique stories that remind us it’s not just Earth Day but everyday, that we need to respect the Earth and take only what we need. Reduce, Re-use and Recycle! 

Alone In the Forest: Musa, a young boy sets off from his village to the forest to collect some firewood, but gets trapped. Beautiful illustrations bring alive the forest, and the boy’s fears, but mother nature eventually helps him find a way out.

Aani and the Tree Huggers: Based on true events in north India (referred to as the Chipko Andolan), this story shares how a group of women courageously hugged trees to prevent them from being chopped. A powerful and heartwarming story of courage and standing up for our beliefs!

Crane_Boy_coverCrane Boy: This SABA Honor book shares a story about school-aged kids in Bhutan organizing the community and creating a crane festival to help make the depleting number of black-necked cranes feel at home. A beautiful story about a unique place on this earth.

Gobble You Up: Exquisite bookmaking and gorgeous illustrations come together in this book to share a Rajasthani trickster tale about a greedy jackal who decides to eat his friends up. Great for read-alouds!

Iqbal and his Ingenious Idea: When Iqbal sees his mother and baby sister coughing due to the firewood stove, he decides he must do something. He decides to work hard on his science fair project so he can use the prize money to buy a gas stove. However, his ingenuity leads to an even more sustainable solution!

Barefoot Book of Earth Tales: An engaging collection of seven tales from around the world about respecting and caring for the earth in gentle ways. Bright illustrations and fun activity pairings add to the appeal of this book!

putulandthedolphins_coverPutul and the Dolphins: A young girl is delighted one day when two friendly dolphins leap right outside her window in the monsoons! A gentle reminder about how our worlds are so interspersed and we must empathize and be respectful of nature and animals around us.

Tiger Boy: Set in the Sunderbans, one of the natural wonders of the world, this book is an insightful perspective on the dilemma a young boy faces when a tiger cub is discovered; should we focus on his studies or save the tiger cub from being poached?

water_coverWater: Beautiful illustrations by Gond artist, Subhash Vyam share a story about access to water in villages and cities, and how our lives are interconnected. He cleverly weaves in an old fable reminding all of us to only take what is our due.

Where’s the Sun: One morning, a mother and child go in search of the sun. Will they find it? Beautiful Warli illustrations take us on a journey where lively birds, quick-footed animals and busy humans meet and share the forest, the river and the mountain.

Use code EARTH15 to get a 15% discount on Kitaabworld.com‘sur Earth Day collection  (valid till April 30th 2018) 

Gauri Manglik has more than 12 years of experience as a lawyer, and she has practiced law in both India and the United States. During her legal career, she advised on various aspects of corporate and commercial laws. In 2015, she chose to follow her passion and left her legal career to start Kitaabworld. She is passionate about making South Asian culture fun and accessible for children, as well as sharing her love for diverse children’s books.

The original version of this post appeared on Kitaabworld.com and is republished here with the author’s permission. 

Lucky Gals: WNBA-SF Spring Break

With Shanti Sekaran

Written by Mary Volmer

Shanti Sekaran (left) at SMCOn April 4th a vibrant collection current and potential members of the WNBA-SF met for an evening of conversation and libations at beautiful Saint Mary’s College (CA). Later we joined the bustling crowd gathered in De La Salle Hall to hear Shanthi Sekaran, Saint Mary College’s Distinguished Writer in Residence, discuss her exquisite new novel Lucky Boy.

WNBA-SF mixer group The night was remarkable not only for the company, but also for the insights Sekaran offered about the challenges of writing characters outside of one’s own experience. To summarize, she said that an author must come to terms with, and be honest about, what she does not know.

An author must invest herself in the necessary research, ask questions, and trust the story to “ask its own questions.” She must be vigilant, but also humble and willing to concede that her vision, however well realized, might yet be imperfect. Her wisdom was well received by the poets, fiction and non-fiction writers alike, many of whom stayed behind to talk and digest the literary delights of the night.

WNBA-SF Board Member Mary Volmer is the author of two novels: Crown of Dust (Soho Press, 2010) and Reliance, Illinois (Soho Press, 2016). 

Writing a Nonfiction Book? 5 Ideas…

… For Attracting Agents/Editors and Keeping Readers Engaged

Written by Brooke Warner

Brooke Warner, nonfiction writer, coachThe summer of 2017 has been the summer of nonfiction. I’ve read more nonfiction books than I have in a long while and I’ve had an influx of writers coming to me wanting support for their nonfiction works—about relationships, globalization and business, the internalization of negativity, women and power, and, of course, Trump.

I will never profess to anyone that writing a book is easy, but nonfiction writers do have a leg up over their novelist and memoirist peers in that nonfiction can and should be formulaic. It’s all about your table of contents, and if you bang that out on the front end and feel good about the points you’re hitting, you have a strong template to guide you all the way through to the end. Yes, you still have to execute good writing and keep your reader interested in your topic, but there are a few tricks (ie, skills) that you can implement to attract agents and editors—and eventually readers.

1. Give your reader subheads!
Too often, writers I work with submit long excerpts or sample chapters chock-full of good ideas, theories, and expression, but with no breaks! Readers need breaks, and oftentimes line breaks don’t cut it. Subheadings are critical in nonfiction works. They helps you, the writer, break your own ideas into compartmentalized sections. They also keep you more organized and therefore on point. You might have four or five subheads in a given chapter, and the subhead title itself guides the reader toward the points you want to make in that section. It helps keep you and your reader on track, and it gives readers a natural place to break—whether for the purpose of stopping for a while (bookmark!) or digesting what they’ve just read.

2. Let yourself be a character in the broader story
It’s not a rule that the writer be a character in their own nonfiction work, but if you fail to be the trusted guide, you’re going to have a much less readable book. Even if the book is not about you, you need to establish yourself as an authority. You have to tell the reader why you’re writing the book and what qualifies you to be the author. It’s okay if the only qualification you have is curiosity, but if this is the case, you want to pepper stories about yourself throughout the text. Don’t overdo it, of course. I’m not suggesting that your nonfiction work become a memoir. I am suggesting, however, that your reader will be more likely to stay with you if they have confidence in you, and that confidence comes from sharing, being transparent, and inviting the reader into your world (as it connects to the subject matter of your book).

3. Break up the text with other design elements
Nonfiction writers don’t often know that there’s a wide world of extra elements they can include in their writing and in their books to break up the content and highlight certain thoughts and ideas. As a nonfiction writer, you can embrace images, graphs, and callouts, quotes that get pulled from the text and designed into the body of your book, as you’d see in a magazine. You can have sidebars that highlight interviews or recipes or case studies. I love it when nonfiction writers think outside the box. Lately I’ve been seeing listicles as chapters, experimental chapters in which a nonfiction writer might curate a bunch of relevant Tweets. Pay attention to how people consume content. Don’t feel that just because you’re writing a book, you’re bound to continuous text. You’re not, and readers love books that break up the reading experience with interesting internal elements.

4. Don’t be afraid to write a short book
This is a big one, in keeping with the whole notion that people are consuming content differently. The short book is on trend, and more attractive that it was in years past. When I say short, I mean as short as 35,000-40,000 words, not much shorter than that. I’ve seen more and more nonfiction books that are under 200 pages. The design elements I mentioned in point 3 can also lengthen a book that has fewer words. So can wider margins. Let your content pack a punch. Don’t meander or write too superfluously. You can give your reader a good dose of wow in a pretty small package—and in our content-saturated culture, you’ll probably sell more books as a result.

5. Write in your own voice
I come across so many writers who think that because they’re writing nonfiction, they must don their academic writing hat. Nonfiction needn’t be stuffy or rigid. No one sets out to write a boring book, but writers are often plagued by the voices of their long-gone professors. People get caught up in perfectionism and The Rules. Please, people, write how you talk with just a bit more polish and finesse. Have fun with your writing. Don’t be afraid to write in a colloquial style. People aren’t buying books because they want to read academic tomes. If we wanted that we’d go back to school. Be you—and be wary of working with anyone (agents, editors, writing groups or buddies) who insists that formal/grammatically uptight equals better. Not so. Write well, yes, but also be authentically you.

WNBA-SF member Brooke Warner is a writing coaching and professional publishing consultant. She has worked as an acquiring editor in the publishing industry for the past sixteen years, most recently as the Executive Editor at Seal Press. She left Seal Press in May 2012 to pursue the coaching practice and to co-found She Writes Press with Kamy Wicoff, founder of SheWrites.com. Brooke lives and works in Berkeley, California.

The original version of this post appeared on the Huffington Post and is republished here with the author’s permission. 

Writing Mysteries: Is It A Mystery?

Written by M. Glenda Rosen (aka Marcia G. Rosen)

Marcia Rosen, mystery writerWriting a mystery book or series is akin to putting together a puzzle with a thousand pieces. Where should you begin? Do you start the puzzle with the corner and edge pieces, providing details on the main characters including the heroes and criminals? Or do you start in the middle, revealing upfront the murder and complexity of the story plot?

Whether you start with corners, or center pieces, what matters is sticking with your structure and then pacing the plot. You need to keep it moving forward by creating suspense with clues and mysterious happenings.

In the television mystery series, “Columbo,” the murder always took place at the beginning of the story. The seemingly flustered but persistent detective follows various suspects and clues to eventually catch the murderer. In other television mysteries, you follow the path of an ordinary citizen—writer, baker, doctor, librarian, or florist—who is captivated by certain events and incidentally gets involved in solving crimes. These amateurs just can’t seem to help themselves, even when following the clue leads them to danger.

From these types of mysteries known as cozies, to film noir with gangsters and hard-boiled detectives, to terrifying thrillers, mysteries have long appealed to the reader and viewer. As a writer, you can choose your own style, your own way of creating characters and stories of murders and mayhem, and your own way of presenting clues and suspects leading toward solving the crime. Yet, there are certain elements essential to a good mystery, which can take the reader on a fascinating ride through a criminal’s mind and the minds of those who reach into that mind to catch them.

You want your reader to become involved and interested in your story so they follow the clues you leave, and they attempt to solve the crimes along with you. Don’t make it too easy: There should be a number of possible suspects. Enhance the plot with character conflict and red herrings that might confuse and steer the reader away from the real murderer. The bad guy can also lead the reader astray by placing suspicion and blame on someone else.

A good mystery story includes: an intriguing plot, interesting characters (often with unique characteristics), descriptive places and locations that set a mood, interesting and controversial dialogue, clues (real and false) leading to the bad guys (and gals), and a bit of humor. Be clear about your point of view. Is it from the perspective of the main character as in Sue Grafton novels or a third person as in Raymond Chandler mysteries?

Ultimately, you want to be able to explain your characters’ motivation for their criminal behavior. Common sources are anger, hate, power, money and, of course, revenge. Revealing truths, secrets and lies with stories of betrayal and vengeance with surprise endings leave your reading wanting more—especially in a series!

Although you might think it strange, I suggest you ask yourself what your motivation is for writing or wanting to write mysteries. In my mystery series, The Senior Sleuths, the actions of my senior characters, Dick and Dora, often reflect my truths about life and relationships.

I grew up in an unusual, and sometimes outrageous, environment. It wouldn’t take a genius, a psychiatrist, or a palm reader to figure out the genesis of my fascination with crime and criminals. In my series, The Senior Sleuths, Zero the Bookie is a version of my dad, and several other characters are based on a few of his many associates.

Our history and experiences can define us, inspire our actions, and, as writers, impact our words and stories. Mine most definitely have. My father was a small-time gangster. Really! No doubt, thanks to my father, writing mysteries is in my DNA.

Marcia Rosen has previously published four books in her mystery series, “Dying to Be Beautiful.” Rosen is also author of “The Woman’s Business Therapist” and “My Memoir Workbook.” She was founder, and for many years, owner of a successful Marketing and Public Relations Agency, created several radio and TV talk shows, and received numerous awards for her work with business and professional women. She currently resides in Carmel, California. For more information, visit www.theseniorsleuths.com and www.levelbestbooks.com

 

Writing Dialogue in Memoir

Written By Louise Nayer 

Louise NayerUnless you sprint through life with a tape recorder strapped to your body 24/7, dialogue is created by the author through memory. How do you write believable dialogue? Differentiate your mother’s voice, “I feel ill” from your father’s, “I feel like crap”? Keep it short. It doesn’t have to be grammatically correct, but does need to capture the quirkiness of the speaker. Use action along with dialogue—tearing up a napkin on your lap to show nervousness, staring out the window to show sadness. In my book Burned: A Memoir, I wrote a scene the morning after my parents were burned in an explosion in the cellar of our Cape Cod rental house. I’m four years old, in the basement of our neighbor’s house with my sister and babysitter, Della.

“Will Daddy take us to the beach today?” I asked Della as she lifted her heavy body off the bed, her red wool sweater spilling onto the cool basement floor. “Will Daddy take us to the beach today?”
“They were hurt—in an accident.” Her face was puffed up and red. I turned away clutching my stomach, an acid taste rising in my mouth.

Along with the dialogue, you learn about what Della looks like and also what I’m physically feeling as a child at that moment—an acid taste in my mouth.

In The Glass Castle right at the beginning, author Jeannette Walls has a scene with her homeless mother. A few days before, Walls was in a taxicab and saw her mother picking through trash. She didn’t stop to say hello.

“You want to help me change my life?” Mom asked. “I’m fine. You’re the one who needs help. Your values are all confused.”
“Mom, I saw you picking through trash in the East Village a few days ago.”
“Well, people in this country are too wasteful. It’s my way of recycling.” She took a bite of her Seafood Delight. “Why didn’t you say hello?”
“I was too ashamed, Mom. I hid.”
Mom pointed her chopsticks at me. “You see?” she said. “Right there. That’s exactly what I’m saying. You’re way too easily embarrassed. Your father and I are who we are. Accept it.”

This excerpt is mostly dialogue, but there are a few places where the reader is grounded in the scene, and knows it’s a restaurant. “She took a bit of her Seafood Delight” and “Mom pointed her chopsticks at me.” The action of the mother pointing her chopsticks at her daughter allows us to see the mother’s personality and also is laced with humor.

Dialogue makes a scene come alive and reveals something more about a character. Look through old letters of people who have passed away to help “channel” their voices. Listen and take notes for people now in your life. Practice by writing down snippets of conversations while sipping your cappuccino. Dialogue moves the story along, revealing what each character wants. But often, as in life, you have to read between the lines.

Louise Nayer has been an author an educator for many years. Burned: A Memoir was an Oprah Great Read and won the Wisconsin Library Association Award. Her most recent book, Poised for Retirement: Moving From Anxiety to Zen is about “emotional planning” for retirement and was written up in Next Avenue and Forbes Magazine. She did 27 radio spots based on the book. She is a member of the SF Writer’s Grotto and has been an educator for over forty years. 

Tweet Success – II

Written By Cathy Turney 
with significant input from Cynthia Rubin, BestEditorEver

Cathy Turney, Tweet success[This is the second part of Cathy’s post. Read the first part here.]

Tip #3: Choose a Memorable Handle
By memorable, I mean easy to remember and identify (vs. too clever). On Twitter you have two names. First is your real name—the one your parents gave you (or you changed to your own liking). Twitter asks for that when you set up your account. But! They limit you to 20 characters. (I’m sure future parents will keep that in mind when they give birth.) So if your real name is longer than 20 characters you’ll need to shorten it without disguising it so much that people can’t find you.

Your other name is your “handle” which begins with an @ and is also known as your username. Your handle can be up to 15 characters, not including the @ sign. Here’s where you can be creative, but I caution you to still try to make yourself easy to identify. You are searchable by either of these two names, but the @ name is yours and yours alone so that, for instance, there’s no confusion if someone searches for Mary Jones, of whom there are dozens.

If you want to change your handle or account name later, you can do it at any time and still keep all your followers.

Tip #4: Incentivize Yourself!
Twitter is a quick way to stay up-to-the-minute on world events. Something exciting at the United Nations? Just search #United Nations, and you’ll hear about it firsthand. Want to know what’s going on at WNBA-SF? Just search “#WNBASF.” And do click “follow” once you get there because WNBA-SF is so follow-worthy!

Tip #5: Stumped About What to Say?
To be deemed follow-worthy by large numbers, you also need to tweet regularly—to inspire, support, and engage. Yikes! Who has time to do that, plus write the great American novel or go-to nonfiction book? I use a program called Social Jukebox, which only costs a few dollars a month. It automatically posts quotes and images that are so wonderful they even inspire me! I’ve actually had babies following me, it’s so great!

Cathy Turney is a member of WNBA-SF. Her book Laugh Your Way to Real Estate Sales Success won the American Business Association Stevie Award for Best Business Book of the Year 2015. For more tips and lots of screenshots, read Get 10,000+ Twitter Followers—Easily, Quickly, Ethically, published in 2017. A contributor to Huffington Post, Turner tweets at @CathyTurneyLafs and blogs at www.CathyTurneyWrites.com

Tweet Success – I

Written By Cathy Turney 
with significant input from Cynthia Rubin, BestEditorEver

Cathy Turney, Tweet successIf you think Twitter is basically for the birds, I was once like you. Actually, as a child I had a succession of blue parakeets I faithfully nurtured that then mysteriously dropped dead—a portent of things to come? Recently, though, after spending countless dollars to promote my real estate tell-all humor book (with so-so results), my social media guru said: “You need 10,000 Twitter followers.”

Speaking as a right-brain creative technophobe, I was…speechless. I had collected 200 followers, and that had been a struggle. But if I couldn’t do better on Twitter, the alternative was to sign every paycheck from my day job over to marketing companies. Well, I sweated bullets and found workarounds—strategies that made me able to navigate Twitter and draw a big flock. Easy strategies that other right-brain Luddites, as well as the technologically gifted, can also use to make their writing soar into the Twittersphere.

And I think you might want to hear about those methods, if Brenda Knight, WNBA-SF’s MostExaltedPresident, is any barometer, which she is! At an WNBA meet-and-greet event at the Hotsy Totsy Club (“best happy hour in the East Bay!”), as I started to float another new book idea, she said, “Tell us about how you got 10,000 Twitter followers—that’s what we really want to hear about!” And just like that, my next book took flight.

Here are a few tips to show how you too can capitalize on Twitter. You don’t even have to buy my Get 10,000+ Twitter Followers—Easily, Quickly, Ethically! But if you do, of course, you’ll have my undying love and free technical support (right-brain version) forever.

Tip #1: Banner Content
Twitter success begins with amassing a large flock. People infer your “relevance” by the size of your following. To get followers, we need to engage and follow, follow, follow others. But how do you do that? The first step is to create an appealing banner, aka header, for your Twitter page with images that make it look like it would be interesting and uplifting to follow you.

Unruffle those feathers! You do not need to create the banner yourself. There are several services (I used Fiverr.com) that will do it for you for about $25, and the result will fit Twitter’s size parameters. If you’ve authored a book, include a picture of it. Don’t worry if you don’t have a book—it won’t be conspicuous by its absence; just tell the designer you want some graphics indicating that you write.

In my instructions to Fiverr I said I needed a colorful, upbeat Twitter banner that would attract book lovers, business people, and those wanting positive, inspiring quotes. The more avocations or interests you display in your banner, the more diverse a follower base you’ll attract. If you need ideas, look up other authors’ Twitter pages and see what they did.

Tip #2: Easily Target Those Who Want to Hear What You Have to Say
Many people will follow you back simply because they like your banner. But the key to exponentially bettering those odds is to target people who share your interests. If I want to promote my real estate book, I simply do a hashtag search for “real estate,” and Twitter shows me recent tweets from thousands of people about real estate. I follow the first several hundred people, and in a matter of minutes I’ve essentially invited them to follow me back. On a typical day, this step yields 30 to 100 follow-backs.

[Come back next week for the second part of Cathy’s post]

Cathy Turney is a member of WNBA-SF. Her book Laugh Your Way to Real Estate Sales Success won the American Business Association Stevie Award for Best Business Book of the Year 2015. Get 10,000+ Twitter Followers—Easily, Quickly, Ethically was published in 2017. She is a contributor to Huffington Post, tweets at @CathyTurneyLafs and blogs at www.CathyTurneyWrites.com