ZEN AND THE ART OF THE BOOK DEAL

Publishing Panel: Sunday, Sept. 12, 2010   2:00-5:00 p.m.  at San Francisco Main Public Library

Women’s National Book Association – San Francisco Chapter brings you the latest news in the publishing industry from the following insiders:

• JENNIFER JOSEPH – publisher and editor of Manic D Press
• GEORGIA HUGHES – editorial director of New World Library
• BRIDGET KINSELLA - Breaking Books & navigating the publishing landscape
• PETER BEREN – literary agent and publishing consultant
• Moderator: Mary E. Knippel, immediate past president, WNBA-SF Chapter.
• September is National Literacy Month. Participate in our Great Book Give Away. See you there!
• Event address:San Francisco Public Library, Latino Hispanic Community Room, Lower Level, 100 Larkin Street, San Francisco, CA 94102.
• FREE TO THE PUBLIC

Jennifer Joseph has been publisher and editor of Manic D Press since its founding in 1984. Manic D Press is a critically acclaimed, award-winning literary press based in San Francisco, California publishing fiction (novels and short stories), poetry, art, cultural studies, and alternative travel trade titles. She has appeared as a guest on CSPAN’s BookTV and Michael Krasny’s Forum on KQED radio. Her critical writing has appeared in the San Francisco Bay Guardian, American Bookseller, and the Los Angeles Times, among other publications.

Georgia Hughes is editorial director at New World Library, where she acquires and edits nonfiction books in the areas of animals, spirituality, personal growth, sustainable business, animals, and women’s issues. New World Library, publisher of the bestselling The Power of Now and Creative Visualization, is a member of the Green Press Initiative. Recent acquisitions include The Life Organizer by Jennifer Louden, Dogs and the Women Who Love Them by Allen and Linda Anderson, Live Your Bliss by Terry Cole-Whittaker, SNAP: Making the Most of First Impressions by Patti Wood, and Secret History of Dreaming by Robert Moss.

Breaking Books Bridget Kinsella has experienced the book publishing business from many angles. For more than 17 years she has covered the industry as a trade reporter for Publishers Weekly and Shelf Awareness. In 2007 her bestselling nonfiction book Visiting Life: Women Doing Time on the Outside was published by the Harmony imprint at Random House. 2010 brings Bridget to the position of marketing & publicity manager at Cleis Press & Viva Editions in Berkeley–a position that the press created specifically for her.

PETER BEREN is a literary agent and a publishing consultant to authors, self-publishers and independent publishers.  Formerly Vice-President, Publishing at Palace Press International, Publisher of Sierra Club Books and Publisher of VIA Books, he has more than 30 years experience in the publishing industry. He is the author or co-author of six books, including The Writers Legal Companion and California the Beautiful, he lives with his wife, Susan McConnell, a publishing professional, in the San Francisco Bay Area.

Mary E. Knippel - founder of Coaxing Creativity; author; mentor; speaker; workshop leader; editor.
Mary conducts workshops on California’s beautiful San Mateo coast in which participants connect with their creativity, focus on fun and pursue play as a proven method to de-stress and cope with life’s challenges.  Throughout her writing and presentations, Mary delivers one consistent message:  “Don’t wait until a health crisis compels you to take care of yourself.”

Visit WNBA-SF website for more info on Women’s National Book Association – San Francisco Chapter

Thank you, WNBA-SF Chapter board, especially President Lynn Henriksen, for orchestrating this event.

See you there!

Sincerely,

WNBA-SF Chapter Member-at-Large

Teresa LeYung Ryan, author & writing-career coach, creator of the 22-minutes for 22 days workbook Build My Writer’s Name and Platform: Attract Agents, Acquisition Editors, Publishers, and Readers.

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     Of course. It took my “little” sister, twelve years younger than I, to remind me that it’s the raising awareness for the fight against breast cancer that’s important. Raising funds for research is important, too. It was special to have my sister there. It’s part of why I walked. I don’t want her to have to fear the words, “You have breast cancer.” I want to do whatever it takes to find a cure. For her. For all of us.

     There were a few remarks before the walk. I teared up somewhat. But I did not cry. That was a good sign because it means I’m moving on. The master of ceremonies was, himself, a breast cancer survivor. I told him about the pinup calendar I’d picked up at the radiation center in Rohnert Park, Calif. The featured survivor for my birth month, August, was male. The day’s MC seemed eager to know about a fellow male survivor. He found the calendar at one of the booths and grinned as he showed it to me. I got to thinking, with the disease so prevalent among women in Marin, it must be lonely to be a male survivor.

     Some two hundred people, volunteers and walkers, turned out to make the three-mile stroll along the path from Mill Valley to Sausalito. It was a brisk foggy morning that gradually gave way to a brilliant blue sky. Patches of fog melted off overhead as we ambled along the waterfront trail. Smiles, cheers and high spirits were in abundance. We watched egrets in the marsh as they fished for breakfast. Flashes of silver slid into their beaks and down their throats. At the midway point, there were leis for the hikers and noise makers. A bagpiper played for the occasion. I took a picture of her posing with my sister and a friend.

     We talked about everything and nothing as we strolled. My sister surged out in front. Two friends lagged behind, as the dog one had brought slowed them down. Afterward, we gathered in a nearby coffee shop to warm up and talk. It was low-key and fun. I was glad to have walked. It closed the chapter.

 Author Bio and link to blog:

     Born in Tokyo and educated around the globe, Juliane Cortino’s natural curiosity and tons of interests cemented her desire, at age ten, to become a journalist. She has worked as a reporter for United Press International, magazine editor for Information Week, producer for the PeopleSoft Inc. Internet site, and freelanced as a television news writer for KGO-TV. She’s an alum of the Stanford Professional Publishing Course, the juried Napa Valley Writers’ Conference, and Inkwell—a seminar for manuscript critiquing co-hosted by authors Judith Guest (Ordinary People) and Rebecca Hill (Blue Rise). Juliane has completed a historical novel and is currently working on a non-fiction manuscript.

     As a girl, Juliane often said she would like to die rich and famous at age forty. That way she would not have to grow sick or old. As a somewhat mature adult, she came to know the wisdom of growing older. Becoming sick was not in the plan. Illness struck without notice and showed itself during a routine exam. Her life changed forever and ultimately for the better. She has compiled months of blogs with research and other new material into a manuscript entitled: Nothing Can Scare Me Now: Managing Breast Cancer So It Won’t Manage You. She hopes it will be helpful to others.

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I especially like this photo, because it will be a great reminder, when I’m deep in overload, that we truly do have so much fun interacting, networking, planning, and hosting events. And this is exactly why we choose to belong to WNBA-SF, along with the fact that as a national organization our influence reaches far and wide connecting women and men to the greater literary community across the country, as well as, promoting literacy world wide as a member of the United Nations and UNICEF.

Speaking of literacy, September is National Literacy Month, so we begin our fall season of events with Zen and the Art of the Book Deal and the Great Book Giveaway. October promises lunch with a bestselling author during National Reading Group Month, and November offers members the extra benefits of Authors’ Showcase & Silent Auction, just in time for holiday gift buying.

I will detail the teaser notes, above, by sending each of you a Fall Calendar of Events in the near future, which will also be posted on our website and sent out via email.

Come to the August 5th meeting at the San Francisco Main Library (6-8 p.m.) and have a good time making WNBA-SF your own!

Lynn Henriksen, President

http://www.telltalesouls.com

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Hamilton is a novelist and former foreign correspondent. Her fiction includes 31 Hours and The Camel Bookmobile. As a journalist, Masha worked for the Associated Press, reporting from the Middle East, and for the Los Angeles Times and NBC/Mutual Radio, reporting on the Soviet Union during its final years.

In 2009, she launched the Afghan Women’s Writing Project “to foster creative and intellectual exchange between Afghan women writers and American women authors and teachers.”

WNBA president Mary Grey James praised “the depth of Masha’s commitment to the world of literacy and books beyond her own career. She is a sterling example of what the WNBA Award truly intends to honor–meritorious work in the world of books beyond her profession.”

Thank you, Masha, for your estimable work with books,

Lynn Henriksen

President

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“I was just a teenager when Effie Lee Morris founded the SF chapter of the WNBA. That act of generosity has meant so much for my career, and for the careers of countless number of women and men who have been members and friends.

 Effie Lee was always inspiring and helpful – from suggesting venues for meetings to inviting interesting and unusual speakers. Connections and suggestions rolled off her tongue like a flowing river from the great peaks.

In 1984 Effie Lee was awarded the prestigious WNBA Award. The award is presented by the members of the Women’s National Book Association to “a living American woman who derives part or all of her income from books… and who has done meritorious work in the world of books beyond the duties of her profession or occupation.”

With the award, Effie lee joined an impressive list of women who have changed the world of books and literacy in this country; from E. Roosevelt to N. Pearl and San Francisco’s own K. Kamen Goldmark, Effie Lee worked tirelessly for the book.

When we choose a winner we ask: “What will this woman do for the book NOW?

We all know what Effie Lee did for the book NOW – she nurtured children and their love of reading. She brought books to South Africa and to children in need and was a force in the community of librarians.

We ask “What has she done outside of her given duties?” We all know that Effie Lee mentored countless numbers of librarians and academics, and that she founded the African American Archives at the SF Public Library & the Teddy Bear room at the Hall of Justice in SF for children whose parents were on trial.

Finally we ask, “What is her legacy?” It is because of Effie Lee’s legacy that we are all here today. We are here to honor a woman who did such good work in this world that her influence will be felt for generations to come.

Just a few years ago, Effie Lee showed up for the annual lecture in her honor in high heels. When someone asked, “Effie, where did you get those shoes?” she answered, “I’m not telling because I don’t want anyone else to have these shoes!” In a city of unique individuals, Effie Lee Morris stood out as a true original.

Thank you so much for organizing this event, and thank you for allowing the Women’s National Book Association to have a voice in honoring our founder, our colleague, and our friend.”

Posted by Lynn Henriksen with permisson from Joan Gelfand. Original on Joan’s blog: http://joangelfand.com/2010/06/how-do-you-follow-the-honorable-willie-brown/#respond

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Let’s face it, we’re all a little terrorized by the public arena. Writers are expected to speak to agents and editors and sell books to the public. Are you ready? The San Francisco/Peninsula Branch of California Writers presents a one day workshop to prepare for success and polish up the great speaker within you!

When opportunity knocks, will you be prepared?

One day Public Speaking Seminar June 26, 2010

$95 for CWC members, $110 for non-members

For more information and to register today click here:   cwc-peninsula.org/Jack-London-Media-Clinic

Also check out our in-studio Television Training!

Fault Zone: Words from the Edge

Writing Contest! Winner to be published!

Fault Zone: Words from the Edge, an anthology of short stories, will be published this fall by the SF/Peninsula Branch of California Writers. Contest is open to non-members of the SF/Peninsula Branch. Your short story should relate to the anthology’s theme in some way. Interpret as you wish and have fun. We can’t wait to see it!

First Prize is $300 and publication in our Fault Zone anthology. Second Prize is $100. Third Prize is $50. Contest deadline is August 15, 2010. Reading fee is $15.

For more information and submission guidelines go to cwc-peninsula.org/Fault-Zone-Contest

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The 2010 Pannell Award winners have been announced. Green Toad Bookstore in Oneonta, N.Y., has won in the general bookstore category; an honorable mention was awarded to Third Place Books  in Lake Forest Park, Wash. Little Shop of Stories in Decatur, Ga., won in the children’s bookstore category. The awards, sponsored by the Women’s National Book Association and underwritten by the Penguin Young Readers Group, go to bookstores that display creativity, responsiveness to community needs, passion, and understanding of young readers. Each winner will receive a check for $1,000 and a framed piece of original art donated this year by David Diaz and Gianna Marino. The awards will be presented during BEA at the Children’s Book and Author Breakfast on May 26.

Submitted by Lynn Henriksen, President, San Francisco Chapter

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(l-r) Lisa Meltzer Penn, Birgit Soyka, Adele Langendorf, Pam Reitman, Mary Hower, Joe Ramelo, (seated l-r) Kate Britton, Juliane Cortino, Mary E. Knippel

Congratulations to everyone who participated in the WNBA-SF Open Mic Reading at Keplers last Friday. Members and guests networked, sharing what they are working on and milestones they had achieved. Both published authors and writers with works-in-progress took us on a creative journey with their inspirational and moving pieces. Subjects ranged from the frozen tundra of Alaska, classroom interactions, the glories of gardening, the courage to face life’s challenges, battling breast cancer and more.

My sincere thanks on behalf of WNBA-SF to Keplers for providing us with such a welcoming environment, to everyone who joined me at the podium, and to those who came to witness our readings.

Mary E. Knippel,

WNBA-SF Open Mic Chair and Immediate Past President

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Come meet and mingle, toast and share the accomplishments of fellow members of WNBA-SF at our Spring Networking event. After we’ve all had a chance to greet each other, WNBA-SF members and guests are invited to attend the Open Mic readings.

Come cheer on WNBA-SF members   Kate Britton, Juliane Coutaino, Leigh Anne Lindsey, Judith Marshall, Birgit Rodstein, Joe  Ramelo, Christopher Payne, and Mary Jo McConahay.

In order to have enough nibbles and bubbly for everyone, please RSVP by April 20 to hospitality@wnba-sfchapter.org to let us know you will be joining us.

Visit www.wnba-sfchapter.org for more details.

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Writing Career Coach Teresa will help you practice your pitch at WNBA’s  “Meet the Agents, Acquisition Editors, & Publishers”

on March 27, 2010   http://wnba-sfchapter.org

“Make Every Word Count When Pitching to Agents or Acquisition Editors” by Writing Career Coach Teresa LeYung Ryan

You have spent months, perhaps years, writing and rewriting your project/work.  And, you’ve decided to pursue either an agent (who earns his/her commission when he/she sells a client’s work to a publishing house) or an acquisition editor (whose job is to buy authors’ works for the publishing house he/she works for). Let’s say you’ve done your homework and have compiled a list of agents or acquisition editors who specialize in the kind of project (commodity) you wish to sell.

An agent or acquisition editor receives hundreds of pitches/query letters each week.  What can you do to catch these folks’ attention?  Use the right bait.  Make every word count.

Whether you’re pitching in person, over the telephone, through an E-Mail, or by old-fashion mail, keep this in mind—the pitch (bait) has three components:
•    who needs your project (start the pitch with the “marketing hook”)
•    the unique qualities about your commodity
•    why you are the perfect author for this work (How big is your platform?)

Agents are having tough times pitching their non-celebrity authors to publishers; thus the importance of the marketing hook.  The marketing hook is a must for prescriptive non-fiction/self help.  The hook is also a must for memoirs, narrative non-fiction and novels; these genres can longer reply solely on story).  Here are 6 examples:

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Genre:  Self-Help/Metaphysical/Psychology

Most people over the age of ten dream at least 4 to 6 times per night.
Through My Dreams: A Simple Guide to Dream Interpretation, I can help everyone  interpret dreams by combining their feelings with personal symbolism, dream what they want to dream, and improve their waking lives through their dreams.
I am Angie Choi, a certified hypnotherapist who has utilized radio, television, workshops, classes, articles, and website to educate and inspire people to tap into their dreaming potential.  I’ve worked with school districts, youth groups, and community-based organizations. http://www.alivehypnosis.com

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Genre:  Journal/Guide/Inspirational

More than 50 million people provide care for a chronically ill, disabled or aged family member or friend during any given year.

You Want Me to Do What? Journaling for Caregivers allows these caregivers to process their stress and celebrate what is right by giving them open-ended instructions on spilling their guts in the safety of a private journal and offers two hundred sentence starts to help them begin writing.

I am B. Lynn Goodwin who teaches workshops on caregiving.  I write for numerous publications, and, I am the founder and managing editor of WriterAdvice which has been helping writers for twelve years.  http://www.writeradvice.com/

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Genre:  Self Help / Relationship / Marriage

The 50% and 60% divorce rates, for first and second marriages respectively, are a wake-up call for the United States 55.2 million married couples.

Through my book, I empower couples to get the marriage they’ve always wanted. The Marriage Meeting Program: 45 Minutes a Week to Guarantee the Long Term Relationship You’ve Always Wanted shows how to conduct a weekly meeting that increases intimacy, romance, teamwork, and smoother conflict resolution.

A proactive, preventive approach is crucial. Regardless of how good a relationship is, there is always a need to keep it on track and room for it to grow. The Marriage Meeting Program’s step-by-step approach makes it easy to conduct the meetings. Follow-up studies show a 20 to 80 percent increase in marital happiness for couples who implement the program.
I am Marcia Naomi Berger, a psychotherapist, writer, speaker, workshop leader, and instructor of a class for therapists and counselors at the University of California Berkeley Extension. http://www.marriagemaven.com

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Genre:   Memoir

There are more than 38-million boom-generation women in this country.  Through my book, I show middle-aged women how to cope with family and social pressures while dealing with their own mortality issues.

My memoir, Oldham Street, is about my journey from east coast to west bearing the pain of a son in prison, the long slow death of my father, the end of my counseling career and a ten-year relationship.  I knocked on a lemon-colored door on a short block in San Francisco.  In the next twelve years, the woman who opened that door, along with the other quirky characters in the neighborhood, inadvertently joined me in a process that brought me home to myself and into a comfortable role as the matriarch of my tribe.

I am Lynn Scott:

• author of A Joyful Encounter: My Mother, My Alzheimer Clients, and Me (a memoir about the abundance of spirit that I found among my Alzheimer clients).
• contributor to eight anthologies of fiction, memoir, and poetry.
• a guest on Oprah and other talk shows trying to educate others about the mental disorder causing child molestation.

http://lynnscottbooks.com http://lynnscott.wordpress.com

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Genre:  Women’s Fiction

Recent survey data indicates that 22% of the 55,000,000+ married women admit to having an extramarital affair.  STAYING AFLOAT is the story of one of these women –although she wouldn’t have admitted it if she hadn’t gotten caught.

Crystal Scott is a stable and stalwart, stay-at-home wife and mother, aiming only to run an efficient home, care for her children and avoid confrontation.  Whatever her private thoughts are, she keeps them to herself.  But when her husband loses his job and shows no signs of looking for another, fault lines in their marriage are exposed.  She’s forced to re-enter the workforce, and when her dazzling, dynamic boss takes a personal interest in her, she slips into territory that most women have fantasized about, even if they don’t want to admit it — she morphs into a sex-starved adulteress.

I am Judith Marshall, author of the award-winning novel, HUSBANDS MAY COME AND GO BUT FRIENDS ARE FOREVER.  I’ve been writing for thirteen years and am a member of the California Writers Club and the Women’s National Book Association. In addition, I am the President of Human Resources Consulting Services and a member of the faculty of the Council on Education in Management, for whom I teach a number of public seminars on a variety of HR-relates topics. I’m currently working on my third novel, BITTER ACRES.

http://judithmarshall.net/

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Genre:  Women’s Fiction / Humor

39%  of the 68 million women employed in the U.S. work in management, professional, and related occupations. Through my book Katie Carlisle, I show women how to hold onto their integrity, humor, and vision . . . in spite of having to fight sexism in the corporate world.

Katie Carlisle has been lucky enough to have a mentor (her boss) who has taken her to a point where her promotion is pretty well guaranteed.  Only then everything goes wrong.  Her beloved mentor leaves the company under a cloud; his successor is a man whom Katie hates and fears; and a downward spiral in her fortunes starts.  This is the story of a smart woman’s struggle to hold onto her integrity, humor and vision in spite of the tumult around her—and her eventual triumph.

I am Margaret Davis.  I have a doctorate from Stanford University in Sociology, with a specialization in the structure and behavior of formal organizations.  I have had two non-fiction books published in my field.  Katie Carlisle, a humorous spoof on everyday life in a large corporation, is a work of fiction.  Yet, as many of my readers have commented, “Everyone who has ever worked in a big company will relate to and love this book.”

I am also the author of Straight Down the Middle, a family drama involving a young mother’s efforts to do what is best for her child while trying to come to terms with her own sexuality.

http://margaretdavisbooks.com/

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Teresa LeYung Ryan is:

• Board member at WNBA-SF Chapter since 2004
• Author with agent and NY publisher
• Writing career coach
• Past president of California Writers Club-SF Peninsula Branch
• Library advocate

Writing Career Coach Teresa is the author of  Build Your Name, Beat the Game: Be Happily Published (the 22-minutes/22-days workbook for writers to build their names and attract attention before and after publication).   http://WritingCoachTeresa.com

As a community spirit, Teresa LeYung Ryan uses her novel Love Made of Heart to:
• shed light on stigmas suffered by women, men, and children who have mental illness
• celebrate the immigrant experience
• help survivors of violence find their own voices through writing
www.LoveMadeOfHeart.com

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