The Pitch-O-Rama Experience

by Dr. Susan Allison

On March 31, 2018, I attended my first Pitch-O-Rama sponsored by the WNBA. I loved the event, from the warm greeting at the door, to the pre-pitch coaching, from the meetings with top agents and publishers to the marketing-panel finale.

POR 2018

I was able to practice my pitch with Amanda McTigue in front of about fifteen other writers and receive constructive feedback. Amanda stressed that it didn’t have to be perfect, that I just needed to be myself, connect with the agent or publisher and talk from my heart about my book project. Great advice.

Before we all lined up and gave our pitches, we heard from each agent and editor. I especially enjoyed Laurie McLean for her kind and inspiring words, telling us to relax, let go of our nervousness and just have fun having a conversation. Andy Ross was also inspiring, energetic and encouraging. These introductions helped me take a breath and go pitch!

I pitched my book, Silver Sex: Finding Love and Passion after Sixty, to Michel Larsen, who as Brenda Knight said, “knows everything!” He really does. I love how clear and direct he is, giving me advice from getting the best agent to starting now to market my brand: “Your brand is ‘silver sex’ nothing else!” One of his best lines, “Books are promotion-driven and you must do the driving.” He is right and I am doing the work now before publishing.

I also spoke with Brenda Knight, representing Mango Media, who gave me the brilliant idea of adding “action steps” for readers at the end of each chapter, making the book more prescriptive. Agent Kristen Moeller from Waterside listened carefully to each person, smiling and nodding encouragingly. She seemed genuinely interested in my book, and took the proposal and manuscript. Finally, I spoke with Georgia Hughes who was polite and straight forward, letting me know that the book probably wasn’t a match for New World Library, but I could send my proposal to her. I liked her honest, no nonsense approach.

The marketing panel at the end of the Pitch-O-Rama gave me so many take-aways, from how to use Twitter (presented by Cathy Turney), to understanding how and when to market a book (presented by Eileen Duhne, Jim Azevedo and Brenda Knight). I so appreciate the free offers of marketing materials, especially from Jim Azevedo and Brenda Knight. All the presenters were generous of their time and resources.

Overall, the Pitch-O-rama was not only helpful, but fun, with lots of laughter, networking, good food and relevant information. As a newbie, I felt at home and am pitching the WNBA to my friends and colleagues. Go women writers! WNBA, you rock!

About the Author

Dr. Susan Allison is a transpersonal psychologist, non-fiction writer and poet and the author of five books: Conscious Divorce, Breathing Room, Empowered Healer, Our Spirits Dance, and You Don’t Have to Die to Go to Heaven. She has just completed her sixth book, Silver Sex, Finding Love and Passion after Sixty. Dr. Allison shares her own life in her books, including how to divorce amicably, how to recover from grief and loss, how to connect with departed loved ones and spirit allies, how to heal and become empowered, and how to live passionately in the silver years. She enjoys a creative life in Santa Cruz, California, and can be contacted at www.drsusanallison.com.

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